TECHNOLOGICAL
ENVIRONMENT
PRESENTED BY :-
SAHIL
&
VIJAY KUMAR

CONTENT
• Technology environment
• Features of technology environment
• Impact of technology in business.
• Import of technology
• Problems in technology transfer
• Appropriate technology
• Conclusion

TECHNOLOGICAL
ENVIRONMENT

TECHNOLOGY
ENVIRONMENT
•J.K.Galbraith defines technology as a “systematic
application of scientific or other organised knowledge to
practical tasks”
• Technology means systematic knowledge for the
manufacture of a product, for the application of a
process or for rendering a service in more useful and
effective manner.

FEATURES OF TECHNOLOGY
ENVIRONMENT
•Technological environment changes very fast.
•Technological environment affects the manner in which
the resources of the economy are converted into
output.
•Technological environment is self reinforcing.
•Hard technology and soft technology.
•Practical application of knowledge.

IMPACT OF TECHNOLOGY IN
BUSINESS
•Increases the productivity.
•Saves time.
•Good quality product.
•Improved Communication Processes.
•Increased Employee Productivity.
•Marketing process makes easy through digital media.
•Easy to control the different branches from one place
with the help of technology.

IMPORT OF
TECHNOLOGY
•Import of technology is also know as technology
transfer.
•It can be in form of business agreement between
to businesses
•or MNC’s.• It can be as trade agreement between
two nations.

PROBLEMS IN TECHNOLOGY
TRANSFER
• Loss to Domestic Technology
• Excess Cost
• Excess Risk
• Inappropriate Nature of Technology
• Restrictive Conditions
• Complex Technology Transfer
• Adverse Effect on Balance of Payment
• Problem of Experts
• Resistance by Employees
• Regional Disparity
• Government Resist

APPROPRIATE
TECHNOLOGY
• Appropriate technology is small-scale technology. It is simple
enough that people can manage it directly and on a local level.
Appropriate technology makes use of skills and technology
that are available in a local community to supply basic human
needs, such as gas and electricity, water, food, and waste
disposal.

CONCLUSI
ON
• Businesses are affected by changes in the
technological environment. Technological change offers
risks, opportunities and threats to businesses. Some
businesses can leverage changing technology to
improve products and processes or even create new
products and processes that will expand markets and
profits.
• There are some defects of technological environment,
everything done should have both positive and

Thanks for
Paying your Kind
Attention