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Winning Freedom on Udemy - How to Create Truly Passive Income

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In this presentation I show you how making passive income on Udemy.com really works. A lot of people create a course on Udemy expecting to make a lot of money, and find that they end up making next to nothing. The reason is they aren't tapping into what I call "The Udemy Virtuous Growth Cycle". Understanding this high level framework will help you build a solid strategy on how to truly make passive income on Udemy.com.

Interested in learning more? Grab the Udemy Course Creation & Marketing Blueprint:
https://www.udemy.com/create-course-and-sell-online-udemy-courses/?couponCode=SLIDESHARE

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Winning Freedom on Udemy - How to Create Truly Passive Income

  1. 1. Winning Freedom on Udemy The Virtuous Growth Cycle Strategy How to Build Truly Passive Income Learn how to enter the virtuous growth cycle and build truly passive income on Udemy.com
  2. 2. Have you ever considered creating an online course to make passive income?
  3. 3. Most people come to the same immediate conclusion
  4. 4. My Painting Course First, you create your course
  5. 5. THE INTERNET Second, you put it on the internet My Painting Course
  6. 6. THE INTERNET $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $$ $ $ $ $ $$ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ My Painting Course Third, the internet sends you money $
  7. 7. However, creating a website, getting discovered and selling to people on the internet is difficult and takes time
  8. 8. A better way to start teaching online is to sell your course on an online course marketplace like Udemy.com
  9. 9. $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $$ $ $ $ $$ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ THE UDEMY MARKETPLACE $ $ $ My Painting Course
  10. 10. Don’t work to get people to come to you, instead go to where people already are
  11. 11. Udemy has millions and millions of students signed up to the platform
  12. 12. There are also 1000’s of courses on Udemy.com
  13. 13. Instructors put their courses on Udemy because Udemy promotes for them and gets them students
  14. 14. There are a lot of ways Udemy promotes your course
  15. 15. People can find your course on the Udemy search engine
  16. 16. Udemy will suggest courses to students based on their preferences
  17. 17. There are multiple categories and sub- category pages that you can get featured on
  18. 18. Udemy will have a lot of site-wide sales which will drive a lot of traffic to your course
  19. 19. Udemy will run Facebook ads to drive traffic to your course (So will competitors to Udemy)
  20. 20. Udemy has a network of affiliate marketers that will get you sales
  21. 21. You can promote your course yourself by generating coupon code links - people click your link, and you get credited
  22. 22. Udemy’s promotion plus your own promotion creates your total Udemy income Your Udemy! Income = Your Promotion •  Coupon Codes Udemy Promotion •  Udemy Site Traffic •  Ad + Email Campaigns •  Affiliate Marketers +
  23. 23. Note, your promotion and Udemy promotion results in different revenue sharing Type of Sale Instructor Share of Sale Udemy Organic ! (onsite traffic) 50% Ad Campaigns 25% Affiliate Marketer 25% Your Own Promotion 97%
  24. 24. People are turned off by the steep revenue sharing; however, an overlooked power of Udemy is...it re-markets your course
  25. 25. Udemy re-markets your course a ! 2nd and 3rd time to interested students Customer ! Sees Your Course Customer! Not Sure... Does not Buy Course Udemy ! Re-shows Course in Facebook Ads or Email Customer Buys Course
  26. 26. It also helps your promotions because customers might not buy on the 1st look Your YouTube Video, promoting your course Your Course or Udemy Installs ! Browser Cookie Marketing Until ! Customer Buys MarketingYouTube Watcher Visits Your Course
  27. 27. Note, Udemy doesn’t promote just any course
  28. 28. Udemy promotes attractive, high quality, and engaging courses
  29. 29. Udemy cares about its reputation and marketing dollars, and thus will only market attractive, high quality and engaging courses
  30. 30. Udemy evaluates these qualities on ! multiple metrics Attractive High Quality Engaging •  Conversion rate (total enrolled/ total visitors) •  # of newly enrolled students •  Paid student to free student ratio •  Production Quality (Video, Audio, Delivery) •  Refund Rate •  # of Ratings x Average Rating Score •  Average # of minutes watched •  Instructor Help - Active in Q&A section
  31. 31. A “Virtuous Cycle” is created when your course is attractive, high quality, and engaging Your Course •  Top Rated •  Lots of Students •  High Conversion •  Engaging Udemy Features and Promotes Your Course + + You Gain More Students, Ratings, and Engagement
  32. 32. Let me explain more clearly...! ! Udemy promotes your course, which gets you more students, ratings, & engagement, which makes Udemy want to promote your course, which gets you more students, ratings, & engagement, which makes Udemy want to promote your course.... Get it?
  33. 33. The requirement for the ! “Virtuous Cycle” is an attractive, high quality, and engaging course....the jumpstart needed to start the cycle is ! your own promotional campaign
  34. 34. A great way to promote your course is to create permanent traffic driving real estate on the internet that leads to your course
  35. 35. Here are some great ideas for permanently (passively) driving traffic... Create YouTube Video content and put links to your course in description Answer questions on Quora and mention your course as a source of more information Create a Facebook Group on your subject and pin a post at the top of the group advertising the course
  36. 36. Your promotion increases Udemy’s promotion and keeps the “Virtuous Cycle” robust Udemy Features and Promotes Your Course + + More Students, Ratings, and Engagement Your Promotion More Students Ratings Engagement
  37. 37. This is how it really works
  38. 38. Ready to Dominate Udemy? https://www.udemy.com/create-course-and-sell-online-udemy-courses/?couponCode=SLIDESHARE Grab my highly rated 82 lecture course The Udemy Course Creation and Marketing Blueprint 
 Now 92% OFF for a limited time! Click the link below or use coupon code: SLIDESHARE
  39. 39. Need more info? ! Here’s what students are saying...
  40. 40. Let’s build your first course! https://www.udemy.com/create-course-and-sell-online-udemy-courses/?couponCode=SLIDESHARE Grab my highly rated 82 lecture course The Udemy Course Creation and Marketing Blueprint 
 Now 92% OFF for a limited time! Click the link below or use coupon code: SLIDESHARE

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