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Top 10 Tips for Creating a Great Website

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This lecture was presented at the Technology Pavilion at the American Academy of Ophthalmology 2019 meeting in San Francisco.

Is your website a "great website"? How does your website measure up?

A great website means many things, but may be a combination of optimization (SEO and high web rankings), provide value (educate) and be easy to navigate. These are 10 tips to maximizing the website you already own. Implementing these easy 10 tips will simply improve your current website.

All the best,
Randall Wong
Grant Wong
www.MedicalMarketingEnterprises.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com

Published in: Marketing
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Top 10 Tips for Creating a Great Website

  1. 1. TOP 10 “MUST HAVES” TIPS FOR A GREAT WEBSITE AAO 2019 Tech Pav Randall Wong, M.D. Grant Wong, MS III
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  4. 4. “Top 10” • About Page • HTTPS • Mobile Responsive • Analytics • Contact • <Title Tag> • 2FA • Password Manager • Security and Scanning • Content
  5. 5. THE ABOUT PAGE Who are you?
  6. 6. The About Page • 1st person point of view (I, me, we) • Who versus what • Objective of the website
  7. 7. About You Who? • 1st Person • Hobbies • Family • Sports What? • 1st Person • Elite college • Elite medical school • Elite training • Elite diseases • ..still awake?
  8. 8. Multiple Abouts • Maximize SEO • One page per provider
  9. 9. CONTACT US Reaching Out
  10. 10. Contact Us • Email Address • Monitor account • Use “Real” Name • Phone • Contact Button • Form
  11. 11. <THE TITLE TAG> Tell Google what you do
  12. 12. <Title Tag> • Not the “Title” of your site • Coding tag informing search engines of what you do or who you are • 72 characters • Use keywords to match search terms
  13. 13. <Title Tag>
  14. 14. Keywords Match Title Tag
  15. 15. PASSWORD MANAGER
  16. 16. Password Protection • A strong password provides essential protection from financial fraud and identity theft. One of the most common ways that hackers break into computers is by guessing • Simple and commonly used passwords enable intruders to easily gain access and control of a computing device and other accounts.
  17. 17. Why Use Password Manager • No. 1 most annoying thing about the Internet — passwords — leads people to make the No. 1 security mistake — reusing passwords. • In other words, hackers know that if they crack one of your accounts, they likely will have access to all your accounts because your passwords are the same or are very similar.
  18. 18. 1 Password • Password Management Tool • Subscription • Multiple User/Family
  19. 19. 1 Password • Use single PW • Create “strong” and unique PW for every account • Autofill
  20. 20. Password Managers • 1 Password • Dashlane • Last Pass
  21. 21. TWO FACTOR AUTHENTICATION 2FA
  22. 22. 2FA | Two Factor Authentication • Something you know • Something you have • Something you are • Password • Cell Phone, Key FOB • Fingerprint, voice, eye
  23. 23. SSL = HTTPS Make your website “secure”
  24. 24. HTTPS and SSL • Visit only sites which are safe: • Sites without HTTPS are “not secure”
  25. 25. HTTPS • HyperText Transfer Protocol Secure • Created due to lack of Security • Insures security between website (server) and browser • Data/Communications are encrypted • Prevents “Man-in-the-Middle” Attacks • HTTPS – Deals only with communications between your computer and a website.
  26. 26. Man In the Middle HTTP
  27. 27. HTTPS – Encrypted and Secure
  28. 28. SSL – Secure Socket Layer • A certificate issued to allow the HTTPS designation to your URL • SSL allows HTTP -- HTTPS
  29. 29. “Safety and Security….Trust”
  30. 30. Site is Not Secure • Not Trusted • Affects Your Brand • Outdated • Website not trusted • Business not trusted • Hosting Company • Purchase SSL • Renewable • Free
  31. 31. Why Need SSL • Protect privacy • Credit Card information • Websites with eCommerce • Personal information • Shopping history • Browsing history • Information you receive is as intended • SEO – without HTTPS you don’t rank as well
  32. 32. MOBILE RESPONSIVE Does your site fit on a phone?
  33. 33. Mobile Responsive • Over 50% searches are performed on a “device” • SEO algorithm • Don’t build specific sites
  34. 34. ANALYTICS A required tool
  35. 35. Analytics • Details your traffic • Who finds your site • What they like • What they don’t like • Expected by Search Engines – must be present • If no Analytics – negatively impacts SEO
  36. 36. SECURITY AND BACKUP Keep the bad guys away
  37. 37. Security, Scanning, Backup • Automate • Malware • Spyware • Ransomeware • Backup • Repair
  38. 38. CONTENT MARKETING aka SEO
  39. 39. 3 Rs of Great Copywrite • Relevant • Refreshed • Routinely • Google (Bing, Yahoo) have separate algorithms for ranking webpages (SEO algorithm). • …..all have relevance as a primary variable.
  40. 40. What to Write About? • Answers to health related questions • Explanations given routinely • E.g. “Causes of Red Eye” • Don’t make treatment recommendations • Observe HIPAA • Editorial and Opinion are most valuable!
  41. 41. The Article • Length • Sub-headers • Bullets • Break up visually into paragraphs • Write in 1st person • Write to level of 8th grader • Pretend your patient is in front of you.
  42. 42. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

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