This lecture was presented at the Technology Pavilion at the American Academy of Ophthalmology 2019 meeting in San Francisco.
Is your website a "great website"? How does your website measure up?
A great website means many things, but may be a combination of optimization (SEO and high web rankings), provide value (educate) and be easy to navigate. These are 10 tips to maximizing the website you already own. Implementing these easy 10 tips will simply improve your current website.
All the best,
• A strong password
financial fraud and
identity theft. One of
the most common
ways that hackers
break into computers
is by guessing
• Simple and
intruders to easily gain
access and control of a
computing device and
Why Use Password Manager
• No. 1 most annoying thing about the Internet —
passwords — leads people to make the No. 1 security
mistake — reusing passwords.
• In other words, hackers know that if they crack one of
your accounts, they likely will have access to all your
accounts because your passwords are the same or are
HTTPS and SSL
• Visit only sites which are safe:
• Sites without HTTPS are “not secure”
• HyperText Transfer Protocol Secure
• Created due to lack of Security
• Insures security between website (server) and browser
• Data/Communications are encrypted
• Prevents “Man-in-the-Middle” Attacks
• HTTPS – Deals only with communications between your
computer and a website.
Site is Not Secure
• Not Trusted
• Affects Your Brand
• Website not trusted
• Business not trusted
• Hosting Company
• Purchase SSL
Why Need SSL
• Protect privacy
• Credit Card information
• Websites with eCommerce
• Personal information
• Shopping history
• Browsing history
• Information you receive is as intended
• SEO – without HTTPS you don’t rank as well
Does your site fit on a phone?
• Over 50% searches are performed on a “device”
• SEO algorithm
• Don’t build specific sites
3 Rs of Great Copywrite
• Google (Bing, Yahoo) have separate algorithms for
ranking webpages (SEO algorithm).
• …..all have relevance as a primary variable.
What to Write About?
• Answers to health related questions
• Explanations given routinely
• E.g. “Causes of Red Eye”
• Don’t make treatment recommendations
• Observe HIPAA
• Editorial and Opinion are most valuable!
• Break up visually into paragraphs
• Write in 1st person
• Write to level of 8th grader
• Pretend your patient is in front of you.
To Your Success!
Randall V. Wong