Online Privacy Regulations | What You Need to Know

Randall Wong, M.D.
Randall Wong, M.D.Founder at Medical Marketing Enterprises, LLC
ONLINE PRIVACY REGS
DO THEY AFFECT YOU?
AAO 2019, Tech Pav
Randall Wong, M.D.
Grant Wong, MS III
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com
Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)
Goals
• GDPR
• Privacy
• HTTPS
GDPR
Data can not be stored on publicly accessible spreadsheets
or unprotected documents. (Google, Dropbox, etc.)
Data can no longer be collected without explicit permission.
Data can no longer be collected without a detailed
description of how and what it will be used.
Users must have an easy way to withdraw consent and
have their data erased.
Organizations must have clear processes to
detect, report and investigate data breaches.
GDPR – General Data Protection Reg
• May 25, 2018
• Applies to any organization that collects and stores
personal data on European (EU) users on websites.
• Aimed at protecting personal data of EU residents
• 4% of global revenue
• $ 24 million
• € 20 million
Does Your Website
• Collect personal data
• Attract visitors from EU?
• Examples:
• Comments
• Contact Forms
• Opt In
• Analytics
• Security Tools/Plugins
Privacy - Data
• Name
• Phone
• Address
• IP address
• Cookie History
• Health/Mental Data
• Racial/Cultural/Ethnic
• Political Opinions
• Sexual Orientation
Checklist
• HTTPS
• Create cookie policy
• Privacy policy – how do you collect and protect user data
• Prove consent from users – keep records
• Avoid pre-ticked boxes on sign-up forms
• Opt-in vs. opt-out
• Easy option to withdraw consent and remove data
Checklist
• Website content and inquiry forms must use SSL
• Analytics must be GDPR compliant
• Pseudonymization/anonymization - Database must store
information by account name only and not by account
information
• This list is not complete nor necessarily accurate
What Can You Do?
• All forms and website requests  opt-in
• Easy opt out with instructions
• Cookie alert banner
• Update privacy policy and terms of use to use GDPR
terminology
• Block EU traffic?
Cookie Alert Banner
• This site uses cookies to analyze traffic and for ad
measurement purposes
Cookies
• Tiny files sent to your browser to allow a website to
remember your preferences to present you with
customized web pages.
• Examples
• Shopping preferences
HTTPS
• HyperText Transfer Protocol Secure
• Created due to lack of Security
• Insures security between website (server) and browser
• Data/Communications are encrypted
• Prevents “Man-in-the-Middle” Attacks
• HTTPS – Deals only with communications between your
computer and a website.
Man In the Middle
HTTP
Online Privacy Regulations | What You Need to Know
HTTPS – Encrypted and Secure
SSL – Secure Socket Layer
• A certificate issued to allow the HTTPS designation to
your URL
• SSL allows HTTP -- HTTPS
Why Need SSL
• Protect privacy
• Credit Card information
• Websites with eCommerce
• Personal information
• Shopping history
• Browsing history
• Information you receive is as intended
• SEO – without HTTPS you don’t rank as well
#1 Reason you need HTTPS
• Chrome 62 - SEO
• Websites without HTTPS are going to be flagged as “Not
Secure”
Site is Not Secure
• Not Trusted
• Affects Your Brand
• Outdated
• Website not trusted
• Business not trusted
• Hosting Company
• Purchase SSL
• Renewable
• Free
“Safety and Security….Trust”
To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com
1 of 23

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Online Privacy Regulations | What You Need to Know

  • 1. ONLINE PRIVACY REGS DO THEY AFFECT YOU? AAO 2019, Tech Pav Randall Wong, M.D. Grant Wong, MS III
  • 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  • 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  • 5. GDPR Data can not be stored on publicly accessible spreadsheets or unprotected documents. (Google, Dropbox, etc.) Data can no longer be collected without explicit permission. Data can no longer be collected without a detailed description of how and what it will be used. Users must have an easy way to withdraw consent and have their data erased. Organizations must have clear processes to detect, report and investigate data breaches.
  • 6. GDPR – General Data Protection Reg • May 25, 2018 • Applies to any organization that collects and stores personal data on European (EU) users on websites. • Aimed at protecting personal data of EU residents • 4% of global revenue • $ 24 million • € 20 million
  • 7. Does Your Website • Collect personal data • Attract visitors from EU? • Examples: • Comments • Contact Forms • Opt In • Analytics • Security Tools/Plugins
  • 8. Privacy - Data • Name • Phone • Address • IP address • Cookie History • Health/Mental Data • Racial/Cultural/Ethnic • Political Opinions • Sexual Orientation
  • 9. Checklist • HTTPS • Create cookie policy • Privacy policy – how do you collect and protect user data • Prove consent from users – keep records • Avoid pre-ticked boxes on sign-up forms • Opt-in vs. opt-out • Easy option to withdraw consent and remove data
  • 10. Checklist • Website content and inquiry forms must use SSL • Analytics must be GDPR compliant • Pseudonymization/anonymization - Database must store information by account name only and not by account information • This list is not complete nor necessarily accurate
  • 11. What Can You Do? • All forms and website requests  opt-in • Easy opt out with instructions • Cookie alert banner • Update privacy policy and terms of use to use GDPR terminology • Block EU traffic?
  • 12. Cookie Alert Banner • This site uses cookies to analyze traffic and for ad measurement purposes
  • 13. Cookies • Tiny files sent to your browser to allow a website to remember your preferences to present you with customized web pages. • Examples • Shopping preferences
  • 14. HTTPS • HyperText Transfer Protocol Secure • Created due to lack of Security • Insures security between website (server) and browser • Data/Communications are encrypted • Prevents “Man-in-the-Middle” Attacks • HTTPS – Deals only with communications between your computer and a website.
  • 15. Man In the Middle HTTP
  • 17. HTTPS – Encrypted and Secure
  • 18. SSL – Secure Socket Layer • A certificate issued to allow the HTTPS designation to your URL • SSL allows HTTP -- HTTPS
  • 19. Why Need SSL • Protect privacy • Credit Card information • Websites with eCommerce • Personal information • Shopping history • Browsing history • Information you receive is as intended • SEO – without HTTPS you don’t rank as well
  • 20. #1 Reason you need HTTPS • Chrome 62 - SEO • Websites without HTTPS are going to be flagged as “Not Secure”
  • 21. Site is Not Secure • Not Trusted • Affects Your Brand • Outdated • Website not trusted • Business not trusted • Hosting Company • Purchase SSL • Renewable • Free
  • 23. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.