1. Mitigating Legal Risks:
Social Media and the Doctor’s Dilemma
#a
ao
COME & SEE

2. Legal Disclaimer
This presentation is for information purposes only and is NOT legal
advice.
You should NOT rely on the information for any legal purpose. You
should consult your attorney with any questions.
Maryland Medical Enterprises, LLC disclaims all liability with respect to
any actions taken based on the content of this presentation.
www.medicalmarketingenterprises.com
MME LLC

3. Agenda
Ethical and Legal Considerations
Reputation
Reputation Thank
Thank
Confidentiality
Confidentiality Boundaries
Boundaries Management
Management You
You
Professionalis
Professionalis Blogging
Blogging Questions
Questions
mm
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MME LLC

4. Social Media Presence
Why have one?
Social Media Presence
&
Physician Review Sites
(serve as a background check)
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MME LLC

5. Social Media Presence
Why have one?
How do most patient’s schedule an
appointment?
1.80% go on line
2.Search for a specialist
3.Looks at doctor’s who make the first page of
Google search results
4.Look at only those doctor’s who have a web site.
www.medicalmarketingenterprises.com
MME LLC

6. facebook growth
analysis
1.01 Billion
total account
800 Million
active accounts
2.7 Billion
likes per day
$ 3.71 Billion
$ 3.71 Billion
revenue (2011)
revenue (2011) 600 Million
people a month use mobile application Facebook.
www.medicalmarketingenterprises.com
MME LLC

7. National Labor Relations
National Labor Relations
State Laws
State Laws
Act
Act
Federal Laws
Federal Laws
Federal Trade
Federal Trade
EEOC
EEOC
Commission
Commission
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MME LLC

8. Social Media
& Blogging

9. Disclaimer
Medical Marketing Enterprises, LLC.

10. Social Media Reputation
Management
“

11. Office Management
Stay ahead of negative comments
Medical Marketing Enterprises, LLC.

12. Reputation Management
Listen
Listen
Claim Your
Claim Your Create a
Create a
Space
Space Channel
Channel
Monitor
Monitor
! Respond
Respond
Thoughtfully
Thoughtfully
Engage
Engage
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MME LLC

13. Know the 5 W’s
Who is having a conversation?
What are they talking about?
Where are they having the
conversation?
When are they having the
conversation?
MME LLC
www.medicalmarketingenterprises.com

14. Rules of Engagement
*Always listen
*Don’t be reactive….know the difference between taking an
action and reacting
*Put yourself in the speaker’s place- what is that they are
really seeking
*Never diagnose
*Always be respectful
*What you say will be held against you
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MME LLC

15. Reputation Management
Takes time and Commitment
Three Steps to Get Started
Three Steps to Get Started
Google Your
Google Your Sign up for Google
Sign up for Google Look at First Page
Look at First Page
Name/Practice
Name/Practice Alerts
Alerts of Results
of Results
Physician Name(s) • Claim any profiles
Dr. X listed
Practice Name
Practice ABC • Healthgrades,
Practice Name and Staff
Add key phrases Ratemdscom,
Attach Keywords-rude, wait, etc… vitals.com
www.medicalmarketingenterprises.com
MME LLC

16. tips
For addressing negative reviews
Send
Send
Timing
Timing Letter
Letter
Check
Check
medical Contact
Contact
medical
records Website
Website
records
Request
Request
Consult
Consult Court
Court
attorney
attorney Order
Order
Request
Request Litigate(
Litigate(
Subpoena
Subpoena ?)
?)
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MME LLC

17. Social Media & ity
tial
d en
fi
Con

18. confidentiality
Responsible for ensuring confidential communication
Oral
Written
Electronic
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MME LLC

19. what is social media
Email: Private, not confidential
What if email is send from work computer?
Encryption?
Who started the conversation?
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MME LLC

20. Facebook: If public profile, no reasonable
expectation of privacy.
Twitter: Public by default. Can send a
private message, but not confidential.
www.medicalmarketingenterprises.com
MME LLC

21. Confidentiality: Response to or about
patient
*Violate HIPAA
*Breach Confidentiality
*Could result in disciplinary action or
litigation
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MME LLC

22. &
Social Media
Professionalism

23. Professionalism
• Doctor’s are held to a higher standard
• What you do on your personal time
effects your personal and professional
reputation
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MME LLC

24. Health Care Blogger Code of Ethics
1. Clear representation of perspective
2. Confidentiality
3. Commercial Disclosure
4. Reliability of Information
5. Courtesy
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MME LLC

25. Social Media Boundaries
“

26. Facebook
To Friend or Not?
Medical Marketing Enterprises, LLC.

27. QUESTIONS ANSWERS

28. Handouts and Evaluations
• Use the Mobile Meeting Guide to access handouts and
evaluations for courses, sessions and the Joint Meeting.
– Scan the QR Code (right) or go to www.aao.org/mo.
www.aao.org/mo
– Use the search filters to locate a course.
– Select the “View Handout” icon to view or save to your
device.
– Select the “Evaluation” icon and complete the evaluation
online.
• Use the Mobile Meeting Guide to access handouts
and evaluations for courses, sessions and the Joint
Meeting.
– Scan the QR Code (right) or go to.
– Use the search filters to locate a course.
– Select the “View Handout” icon to view or save to your
device.
– Select the “Evaluation” icon and complete the evaluation
online.

29. THANK YOU!

30. Contact Information
7726 Bradley Blvd., Bethesda, MD 20817
+1(301)
www.medicalmarketingenterprises.com
amy@medicalmarketingenterprises.com
www.twitter.com/AmyWong_
www.facebook.com/
www.medicalmarketingenterprises.com
MME LLC