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#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma

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#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma

  1. 1. Mitigating Legal Risks: Social Media and the Doctor’s Dilemma #a ao COME & SEE
  2. 2. Legal Disclaimer This presentation is for information purposes only and is NOT legal advice. You should NOT rely on the information for any legal purpose. You should consult your attorney with any questions. Maryland Medical Enterprises, LLC disclaims all liability with respect to any actions taken based on the content of this presentation. www.medicalmarketingenterprises.com MME LLC
  3. 3. Agenda Ethical and Legal Considerations Reputation Reputation Thank Thank Confidentiality Confidentiality Boundaries Boundaries Management Management You You Professionalis Professionalis Blogging Blogging Questions Questions mm www.medicalmarketingenterprises.com MME LLC
  4. 4. Social Media Presence Why have one? Social Media Presence & Physician Review Sites (serve as a background check) www.medicalmarketingenterprises.com MME LLC
  5. 5. Social Media Presence Why have one? How do most patient’s schedule an appointment? 1.80% go on line 2.Search for a specialist 3.Looks at doctor’s who make the first page of Google search results 4.Look at only those doctor’s who have a web site. www.medicalmarketingenterprises.com MME LLC
  6. 6. facebook growth analysis 1.01 Billion total account 800 Million active accounts 2.7 Billion likes per day $ 3.71 Billion $ 3.71 Billion revenue (2011) revenue (2011) 600 Million people a month use mobile application Facebook. www.medicalmarketingenterprises.com MME LLC
  7. 7. National Labor Relations National Labor Relations State Laws State Laws Act Act Federal Laws Federal Laws Federal Trade Federal Trade EEOC EEOC Commission Commission www.medicalmarketingenterprises.com MME LLC
  8. 8. Social Media & Blogging
  9. 9. Disclaimer Medical Marketing Enterprises, LLC.
  10. 10. Social Media Reputation Management “
  11. 11. Office Management Stay ahead of negative comments Medical Marketing Enterprises, LLC.
  12. 12. Reputation Management Listen Listen Claim Your Claim Your Create a Create a Space Space Channel Channel Monitor Monitor ! Respond Respond Thoughtfully Thoughtfully Engage Engage www.medicalmarketingenterprises.com MME LLC
  13. 13. Know the 5 W’s   Who is having a conversation? What are they talking about? Where are they having the conversation? When are they having the conversation? MME LLC www.medicalmarketingenterprises.com
  14. 14. Rules of Engagement *Always listen *Don’t be reactive….know the difference between taking an action and reacting *Put yourself in the speaker’s place- what is that they are really seeking *Never diagnose *Always be respectful *What you say will be held against you www.medicalmarketingenterprises.com MME LLC
  15. 15. Reputation Management Takes time and Commitment Three Steps to Get Started Three Steps to Get Started Google Your Google Your Sign up for Google Sign up for Google Look at First Page Look at First Page Name/Practice Name/Practice Alerts Alerts of Results of Results Physician Name(s) • Claim any profiles Dr. X listed Practice Name Practice ABC • Healthgrades, Practice Name and Staff Add key phrases Ratemdscom, Attach Keywords-rude, wait, etc… vitals.com www.medicalmarketingenterprises.com MME LLC
  16. 16. tips For addressing negative reviews Send Send Timing Timing Letter Letter Check Check medical Contact Contact medical records Website Website records Request Request Consult Consult Court Court attorney attorney Order Order Request Request Litigate( Litigate( Subpoena Subpoena ?) ?) www.medicalmarketingenterprises.com MME LLC
  17. 17. Social Media & ity tial d en fi Con
  18. 18. confidentiality Responsible for ensuring confidential communication Oral Written Electronic www.medicalmarketingenterprises.com MME LLC
  19. 19. what is social media Email: Private, not confidential What if email is send from work computer? Encryption? Who started the conversation? www.medicalmarketingenterprises.com MME LLC
  20. 20. Facebook: If public profile, no reasonable expectation of privacy. Twitter: Public by default. Can send a private message, but not confidential. www.medicalmarketingenterprises.com MME LLC
  21. 21. Confidentiality: Response to or about patient *Violate HIPAA *Breach Confidentiality *Could result in disciplinary action or litigation www.medicalmarketingenterprises.com MME LLC
  22. 22. & Social Media Professionalism
  23. 23. Professionalism • Doctor’s are held to a higher standard • What you do on your personal time effects your personal and professional reputation www.medicalmarketingenterprises.com MME LLC
  24. 24. Health Care Blogger Code of Ethics 1. Clear representation of perspective 2. Confidentiality 3. Commercial Disclosure 4. Reliability of Information 5. Courtesy www.medicalmarketingenterprises.com MME LLC
  25. 25. Social Media Boundaries “
  26. 26. Facebook To Friend or Not? Medical Marketing Enterprises, LLC.
  27. 27. QUESTIONS ANSWERS
  28. 28. Handouts and Evaluations • Use the Mobile Meeting Guide to access handouts and evaluations for courses, sessions and the Joint Meeting. – Scan the QR Code (right) or go to www.aao.org/mo. www.aao.org/mo – Use the search filters to locate a course. – Select the “View Handout” icon to view or save to your device. – Select the “Evaluation” icon and complete the evaluation online. • Use the Mobile Meeting Guide to access handouts and evaluations for courses, sessions and the Joint Meeting. – Scan the QR Code (right) or go to. – Use the search filters to locate a course. – Select the “View Handout” icon to view or save to your device. – Select the “Evaluation” icon and complete the evaluation online.
  29. 29. THANK YOU!
  30. 30. Contact Information 7726 Bradley Blvd., Bethesda, MD 20817 +1(301) www.medicalmarketingenterprises.com amy@medicalmarketingenterprises.com www.twitter.com/AmyWong_ www.facebook.com/ www.medicalmarketingenterprises.com MME LLC

Editor's Notes

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