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AAO 2017, Tech 01
Randall Wong, M.D.
Managing Your Online Reputation
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Mark...
Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthc...
Online Reputation
• What is your online reputation
• Where is your online reputation
• Monitor
• Respond
• Bonus!
Managing Your Online Reputation
1. Monitor
2. Search Reviews
3. Respond
What is Online Reputation?
• Whatever people are saying about you on the Internet
Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”
• Review sites
• Social Media
• Bulletin Boards
• Chat Rooms
• Websites
…anywhere someone can
mention you in the public
do...
On-Page Reviews
Testimonials/Comments left on your website
Platforms you Own and Control
Ability to Edit or Delete all com...
Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Room...
Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox
Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership
Monitor
Google Alert
Email from non-indexed sites
Your Website
Social Media
Monitoring your entire online reputation can b...
Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Inte...
Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Positive Reviews: “I Like You!”
Majority of reviews are positive
Respond:
Acknowledge and appreciate reviewer
“Thank you”
...
Negative Review: “You Stink!”
24 Hour Rule
Unlikely to remove Negative Review
Slander
Racial
Shows You are Human
(Not ever...
“Make Lemonade” from Negative Review
Don’t expect to regain customer
5 Star Response
Take the opportunity to neutralize re...
The “Tribe”
An online term used to describe your community of supporters.
1. Facebook
2. Twitter
3. Email Followers
4. Cus...
“Two Birds…One Throw”
Local Search
What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 70130
Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy...
Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
Quality Backlinks
• Links to your site
• Related industry
• Higher domain/page
authority
Local SEO
• Review Sites
• SEO website
• Reviews (especially Google)
AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | No...
AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Websit...
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com
Managing Your Online Reputation | AAO 2017 | Randall Wong
Managing Your Online Reputation | AAO 2017 | Randall Wong
Managing Your Online Reputation | AAO 2017 | Randall Wong
Managing Your Online Reputation | AAO 2017 | Randall Wong
Managing Your Online Reputation | AAO 2017 | Randall Wong
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"Managing Your Online Reputation" was presented at the American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The course was presented by Randall Wong, M.D.

Managing your online reputation is a must for anyone and everyone in practice. Your online reputation exists with or without a website, with or without a social media account and it consists of whatever anyone is saying about you, your practice and/or your colleagues.

Learn how to automatically monitor the Internet for comments and reviews about you and how to respond effectively...especially to the "nasty" reviews!

If you have questions or comments, leave them here, visit our website or email me.

Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
randall.v.wong@gmail.com
https://www.linkedin.com/in/randallvwongmd/

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Managing Your Online Reputation | AAO 2017 | Randall Wong

  1. 1. AAO 2017, Tech 01 Randall Wong, M.D. Managing Your Online Reputation
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management
  4. 4. Online Reputation • What is your online reputation • Where is your online reputation • Monitor • Respond • Bonus!
  5. 5. Managing Your Online Reputation 1. Monitor 2. Search Reviews 3. Respond
  6. 6. What is Online Reputation? • Whatever people are saying about you on the Internet
  7. 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  8. 8. • Review sites • Social Media • Bulletin Boards • Chat Rooms • Websites …anywhere someone can mention you in the public domain.
  9. 9. On-Page Reviews Testimonials/Comments left on your website Platforms you Own and Control Ability to Edit or Delete all comments.
  10. 10. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  11. 11. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  12. 12. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  13. 13. Monitor Google Alert Email from non-indexed sites Your Website Social Media Monitoring your entire online reputation can be done automatically!
  14. 14. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  15. 15. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.
  16. 16. Positive Reviews: “I Like You!” Majority of reviews are positive Respond: Acknowledge and appreciate reviewer “Thank you” Show willingness to engage Show you care
  17. 17. Negative Review: “You Stink!” 24 Hour Rule Unlikely to remove Negative Review Slander Racial Shows You are Human (Not every one is perfect)
  18. 18. “Make Lemonade” from Negative Review Don’t expect to regain customer 5 Star Response Take the opportunity to neutralize review; engage demonstrate transparency (personal and business) explain Negative reviews give you an excellent opportunity to show you care, perhaps not to the author, but to the dozens and dozens of readers who will follow.
  19. 19. The “Tribe” An online term used to describe your community of supporters. 1. Facebook 2. Twitter 3. Email Followers 4. Customers and patients Your tribe can be your strongest ally and is the most powerful way to neutralize negative reviews and turn them into more positive reviews.
  20. 20. “Two Birds…One Throw”
  21. 21. Local Search
  22. 22. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 70130
  23. 23. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  24. 24. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  25. 25. Quality Backlinks • Links to your site • Related industry • Higher domain/page authority
  26. 26. Local SEO • Review Sites • SEO website • Reviews (especially Google)
  27. 27. AAO 2017 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 11, 2017 9:30 – 10:30 AM | TECH 01 | Tech Pav Managing Your Online Reputation 1-4 PM | SPE06 | Rm: 335-336 “Marketing 101 – Kickstart Your Website, Social Media and Blog ” Sunday | November 12, 2017 11:30 - Noon | TECH 10 | Tech Pav ”Add Life to Your Website”
  28. 28. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”
  29. 29. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com
  • LynnRoest

    Dec. 5, 2021

"Managing Your Online Reputation" was presented at the American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The course was presented by Randall Wong, M.D. Managing your online reputation is a must for anyone and everyone in practice. Your online reputation exists with or without a website, with or without a social media account and it consists of whatever anyone is saying about you, your practice and/or your colleagues. Learn how to automatically monitor the Internet for comments and reviews about you and how to respond effectively...especially to the "nasty" reviews! If you have questions or comments, leave them here, visit our website or email me. Randall Wong, M.D. www.MedicalMarketingEnterprises.com randall.v.wong@gmail.com https://www.linkedin.com/in/randallvwongmd/

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