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Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterprises

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This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent.

Websites are submitted pre-talk and reviewed live in front of audience.

This is somewhat difficult to present on slideshare.net as the live session is not recorded.

If you are an ophthalmologist, we'll see you next year!

Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services, LLC
Medical Website Hosting, Design, SEO and Reputation Management

This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent.

Websites are submitted pre-talk and reviewed live in front of audience.

This is somewhat difficult to present on slideshare.net as the live session is not recorded.

If you are an ophthalmologist, we'll see you next year!

Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services, LLC
Medical Website Hosting, Design, SEO and Reputation Management

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Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterprises

  1. 1. LIVE WEBSITE ANALYSIS CRITIQUE YOUR OWN SITE Randall V. Wong, M.D. AAO 2018 | Chicago | Course 220 2-3:00 PM | October 28
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  4. 4. Subscribe Now
  5. 5. What Makes a Great Website? • Optimized (SEO) • Mobile Responsive • Design • Attractive • Deliver Message • Text vs. Images • User Experience • Navigation • Download Speed
  6. 6. Content | 3 Most Important Pages • Home • About • Contact
  7. 7. Mobile Responsive • https://search.google.com/test/mobile-friendly
  8. 8. AAO 2018 | Sunday New Online Regulations that Affect You 11:45 – 12:15 PM Location: Tech Pav 220 – Live Website Analysis 2:00 – 3:00 PM Location: S103D
  9. 9. AAO 2018 | Monday & Tuesday Monday | October 29, 2018 Creating Effective Content 3:00-4:00 PM Location: Tech Pav Tuesday | October 30, 2018 633 – Protect Your Online Reputation/Improve Local SEO 10:15 – 11:15 AM Location: S106B
  10. 10. Subscribe Now
  11. 11. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

Editor's Notes

  • Welcome!

    If you have questions about this course, please feel free to email me.
    Randall.V.Wong@gmail.com
  • Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.

    I am a retina specialist practicing in Fairfax, Virginia.

  • There’s always a competition to what defines a great website, SEO refers to rankings, design makes it look good, but user experience is now a very important criteria.
  • Optimization will get your website ranked and noticed by new patients, design allows your users to quickly understand the goods and services you provide and user experience is a measure of how easily your viewers can use and find what they need on your website.
  • Make sure the 3 most important pages of your website are up-to-date and reflect your brand.
  • This is a free site for you to test if you own site is mobile responsive.
  • ×