This lecture was delivered at the Technology Pavilion located on the AAO 2018 (American Academy of Ophthalmology) convention floor.
Monitoring your online reputation requires that you first know where to look for your reputation. Your reputation is composed of what patients and people are saying about you, your colleagues and your practice. Most of your reputation can be found on the multitude of "off-page" review sites containing your business/medical practice information.
On page resources are far fewer and include mainly your website and perhaps 1 or 2 social media platforms where you control the content/reviews/comments.
Most off page sources are indexed by the search engines. A Google Alert can send you an email anytime you or your practice are mentioned on the Internet. For those sites not indexed, they will normally send you an email alerting you of a new comment or review.
Healthcare and Medical Internet Marketing
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.
I am a retina specialist practicing in Fairfax, Virginia.
One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
3 easy steps to control your online reputation;
Monitor Look for both negative and positive comments You must respond to both negative and positive comments
The act of “responding”
shows that you are
interested and ...you
Where to Look for Reviews
• On Page (you own)
• Off Page Reviews
Testimonials/Comments left on your website
Platforms you Own and Control
Ability to Edit or Delete all comments.
Google Alert | Automate Monitoring
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
What About Yelp?
Set up Free Account
Receive email to your inbox
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership
Email from non-indexed sites
Monitoring the entire online reputation can be done
What is Local Search?
“Board Certified Ophthalmologist”
“Board Certified Ophthalmologist 60611”
Off-Page | Aggregators | Directories
Best of the Web
Local Search = Off-Page
• Claim your accounts
• Link to Your Website