MONITORING
ONLINE
REPUTATION
AAO 2018, Tech Pav
Saturday, October 27, 2018
Randall Wong, M.D.

Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com

Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)

Online Reputation
• With or without a website or social media, people are still
talking about you
• Monitor Internet
• Google alerts
• Email Autoresponders
• Reviews
• Positive
• Negative

Three Rules
1. Ask Questions
2. Interrupt
3. Don’t Fear Your Reputation
If I learned this, so can you. Take baby steps

Online Reputation
• What is your online reputation
• Where is your online reputation
• Monitor
• Respond
• Bonus!

Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”

What is Online Reputation?
• Whatever people are saying about you on the Internet
• Review sites
• Bulletin Boards
• Chat Rooms
• Websites
• Social Media

Where is Your Online Reputation
• Review sites
• Social Media
• Bulletin Boards
• Chat Rooms
• Websites

“Two Birds…One Throw”

Managing Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond

Local Search

Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.

Where to Look for Reviews
• On Page (you own)
• Off Page Reviews

Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards

On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.

Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?

Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox

Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership

Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!

What is Local Search?
“Board Certified Ophthalmologist”
vs.
“Board Certified Ophthalmologist 60611”

Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed

Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website

Improve Local SEO and Search

AAO 2018 | Saturday
Monitoring Your Online Reputation
11:45 – 12:15 PM
Location: Tech Pav
“Marketing 101
Kickstart Your Website, Social Media and
Blog”
1:00 -4:00 PM
Location: N427D
Course SPE 09

AAO 2018 | Sunday
New Online Regulations that Affect You
11:45 – 12:15 PM
Location: Tech Pav
220 – Live Website Analysis
2:00 – 3:00 PM
Location: S103D

AAO 2018 | Monday & Tuesday
Monday | October 29, 2018
Creating Effective Content
3:00-4:00 PM
Location: Tech Pav
Tuesday | October 30, 2018
633 – Protect Your Online Reputation/Improve Local SEO
10:15 – 11:15 AM
Location: S106B

To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com