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How to Monitor Your Online Reputation

This lecture was delivered at the Technology Pavilion located on the AAO 2018 (American Academy of Ophthalmology) convention floor.

Monitoring your online reputation requires that you first know where to look for your reputation. Your reputation is composed of what patients and people are saying about you, your colleagues and your practice. Most of your reputation can be found on the multitude of "off-page" review sites containing your business/medical practice information.

On page resources are far fewer and include mainly your website and perhaps 1 or 2 social media platforms where you control the content/reviews/comments.

Most off page sources are indexed by the search engines. A Google Alert can send you an email anytime you or your practice are mentioned on the Internet. For those sites not indexed, they will normally send you an email alerting you of a new comment or review.

Randall Wong
Healthcare and Medical Internet Marketing

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How to Monitor Your Online Reputation

  1. 1. MONITORING ONLINE REPUTATION AAO 2018, Tech Pav Saturday, October 27, 2018 Randall Wong, M.D.
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC •
  3. 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  4. 4. Online Reputation • With or without a website or social media, people are still talking about you • Monitor Internet • Google alerts • Email Autoresponders • Reviews • Positive • Negative
  5. 5. Three Rules 1. Ask Questions 2. Interrupt 3. Don’t Fear Your Reputation If I learned this, so can you. Take baby steps
  6. 6. Online Reputation • What is your online reputation • Where is your online reputation • Monitor • Respond • Bonus!
  7. 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  8. 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
  9. 9. Where is Your Online Reputation • Review sites • Social Media • Bulletin Boards • Chat Rooms • Websites
  10. 10. “Two Birds…One Throw”
  11. 11. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  12. 12. Local Search
  13. 13. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and care.
  14. 14. Where to Look for Reviews • On Page (you own) • Off Page Reviews
  15. 15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  16. 16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  17. 17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  18. 18. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  19. 19. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  20. 20. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  21. 21. What is Local Search? “Board Certified Ophthalmologist” vs. “Board Certified Ophthalmologist 60611”
  22. 22. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  23. 23. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  24. 24. Improve Local SEO and Search
  25. 25. AAO 2018 | Saturday Monitoring Your Online Reputation 11:45 – 12:15 PM Location: Tech Pav “Marketing 101 Kickstart Your Website, Social Media and Blog” 1:00 -4:00 PM Location: N427D Course SPE 09
  26. 26. AAO 2018 | Sunday New Online Regulations that Affect You 11:45 – 12:15 PM Location: Tech Pav 220 – Live Website Analysis 2:00 – 3:00 PM Location: S103D
  27. 27. AAO 2018 | Monday & Tuesday Monday | October 29, 2018 Creating Effective Content 3:00-4:00 PM Location: Tech Pav Tuesday | October 30, 2018 633 – Protect Your Online Reputation/Improve Local SEO 10:15 – 11:15 AM Location: S106B
  28. 28. To Your Success! Randall V. Wong