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DEVELOPING EFFECTIVE
CONTENT
FOR YOUR WEBSITE
Randall V. Wong, M.D.
AAO 2016 | Tech Pav | TECH 01
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Mark...
Goals for Today
• What is Content?
• Types of Content
• Best Types of Content for Website
• Others Types
• YouTube
• Podca...
What is Content?
Pictures
Stories
Articles
(Most Common)
Music
Movies
Types of Content
Effective Content
“Effective content is educational and informative.”
It must be relevant and provide value.
Relevance is Key to Search
• Google = Search
• SERP – list of webpages Google believes will answer
your question or solve ...
Relevant Content
• Does your content?
• Answer a question
• Solve a problem
• Is Your Content Relevant?
• Meaningful
• Per...
Website Rankings
• Organic Search
• Based upon content
• Search Engine Algorithm - ranks
• Search Engine Optimization (SEO...
Best Types of Content (SEO)
• Text
• Video
• Audio
• Images/Graphics
• Marketing Value – text is best, best indexed, optim...
Sources for Content
• FAQs
• Medical Pamphlets
• Presentations
• Paraphrase Medical News
• Curate Medical Journal News and...
Different Learners
Multipurpose Your Content
• Google – text
• YouTube – Video + Audio
• Podcasting – Audio
AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | Oc...
AAO 2016 | Schedule
Monday | October 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your Onl...
Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wo...
Developing Effective Content for Your Website | TECH 01
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Developing Effective Content for Your Website | TECH 01

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"Developing Effective Content for Your Website" was presented at the AAO 2016.

Learn how to define content. What content is best for your website? What about video and audio?

Is one type of content easier to optimize and rank better than others?

Why is text still the best content?

Learn why I am augmenting my visibility with YouTube and podcasts.

Questions?: randall.v.wong@gmail.com

Thanks for watching!

Published in: Internet
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Developing Effective Content for Your Website | TECH 01

  1. 1. DEVELOPING EFFECTIVE CONTENT FOR YOUR WEBSITE Randall V. Wong, M.D. AAO 2016 | Tech Pav | TECH 01
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Goals for Today • What is Content? • Types of Content • Best Types of Content for Website • Others Types • YouTube • Podcast
  4. 4. What is Content? Pictures Stories Articles (Most Common) Music Movies
  5. 5. Types of Content
  6. 6. Effective Content “Effective content is educational and informative.” It must be relevant and provide value.
  7. 7. Relevance is Key to Search • Google = Search • SERP – list of webpages Google believes will answer your question or solve your problem • Cause of Red Eyes • Retina Specialist 22031 Google et al only wants to give you sites that are relevant to your search, sites which do NOT answer your question are not relevant.
  8. 8. Relevant Content • Does your content? • Answer a question • Solve a problem • Is Your Content Relevant? • Meaningful • Pertinent • Applicable
  9. 9. Website Rankings • Organic Search • Based upon content • Search Engine Algorithm - ranks • Search Engine Optimization (SEO) • The only way to achieve and maintain high rankings is through your content.
  10. 10. Best Types of Content (SEO) • Text • Video • Audio • Images/Graphics • Marketing Value – text is best, best indexed, optimized and ranked by Google
  11. 11. Sources for Content • FAQs • Medical Pamphlets • Presentations • Paraphrase Medical News • Curate Medical Journal News and give your opinion!
  12. 12. Different Learners
  13. 13. Multipurpose Your Content • Google – text • YouTube – Video + Audio • Podcasting – Audio
  14. 14. AAO 2016 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | October 15, 2016 9:30 – 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website 1-4 PM | SPE09 | Rm: N427A “Use Blogging and Social Networking to Super Charge Website” Sunday | October 16, 2016 11:30 - Noon | TECH 09 | Tech Pav ”Search Engine Optimization Made Easy”
  15. 15. AAO 2016 | Schedule Monday | October 17, 2016 11:30 – Noon | TECH 15 | Tech Pav Dominate Local Search and Monitor Your Online Reputation Tuesday | October 18, 2016 9-10 AM| 672 | Rm: S504BC “Live Website Analysis: Critique Your Own Website”
  16. 16. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com

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