Developing Effective Content for Your Website | AAO 2018 | Wong | Medical Marketing Enterpriises
This session was presented at the Technology Pavilion on the floor of the AAO convention recently held in Chicago, USA.
Content is the most important SEO component of your website. SEO pertains mostly to content marketing, that is, the ability of search engines to rank websites with text (articles, posts, pages which contain text). While SEO best ranks sites with content, we offer discussions about alternatives to text articles.
Video, podcast, audio appeal to different learners and are viable methods to expand exposure of your digital brand.
Ebooks are undiscovered resource as well.
Medical Marketing Enterprises,LLC
Sunrise Hosting Services, LLC
“Effective content is educational and informative.”
It must be relevant and provide value.
Relevance is Key to Search
• Google = Search
• SERP – list of webpages Google believes will answer
your question or solve your problem
• Cause of Red Eyes
• Retina Specialist 22031
Google et al only want to give you sites that are relevant to your
search, sites which do NOT answer your question are not
• Does your content?
• Answer a question
• Solve a problem
• Is Your Content Relevant?
• Organic Search
• Based upon content
• Search Engine Algorithm - ranks
• Search Engine Optimization (SEO)
• The only way to achieve and maintain high rankings
is through your content.
Best Types of Content (SEO)
• Marketing Value – text is best, best indexed, optimized
and ranked by Google
Sources for Content
• Medical Pamphlets
• Paraphrase Medical News
• Curate Medical Journal News and give your opinion!
• 2nd largest search engine
• Appeals to different learners
• Surgical Video
• Cost effective (cheap)
• Personal transparency
• Avoid Professional Production
• Link to Website
• Embed in website
• Multipurpose with text article
• Appeals to different
• Audio only
• Very portable