SlideShare a Scribd company logo
1 of 40
Content Marketing
Getting Your Web Page
Ranked
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2013
Course 511
Why are you here?


Rank your website



Grow your medical practice? (Marketing Tool)



Educate your patients? (Provide Value)



Use Social Media (do you have to?)
How to Rank Your Website?


Content Marketing:


What to write



How to write it



SEO



Social Media
Content Marketing:


Search engines use algorithms to compare webpages. Using the content of
each site, sites are ranked according to relevance.



The only way to achieve and maintain high rankings for your web page.



The best web pages have the best content.



This means your web page should contain valuable (relevant) information to
your constituents.
Content Marketing


No other method can rank your web pages



Google has no gimmicks



“Search” has become a legitimate “science”



Other methods: Email, click through ads, social media do not help rankings.
What is SEO?


Search Engine Optimization (SEO)



The process of translating the content of your web page to a format easily
understood by search engines (Google, Bing, Yahoo)



SEO only applies to websites with content.



SEO only applies to content marketing.



SEO is fundamental to anyone marketing a service or sales.
SEO


Translates computer code to meaningful keywords and messages



Takes the computer code of “MedicalMarketingEnterprises.com”



“SEO, Optimization and Social Media for Doctors and Administrators”
Search Engine (Bots)


Google, Yahoo and Bing



Catalog and index every text file and .pdf file on the Internet



Algorithms are unique…and secret
“Search”


“Search” or “Google that” (looking for an answer)



SERP: Search Engine Results Page



Lists your “answers,” with the best located at the top



Your goal: “Top Ten” and “Above the Fold”
Anatomy of SERP
SERP: How Does Google Rank Pages?


Algorithm based on relevance and other factors





SEO
Page Rank

The highest ranking pages are the MOST relevant to the search terms
“Top 10” in “Organic Search”


Your goal is to rank your page in the “top 10” for search.



This is the only way you will gain visibility…and grow your business
(association and/or medical practice)
The 3 R’s of Rankings


Relevant



Refreshed



Routinely



The content of a website is the most critical element to ranking a website



“Be the User”
Factors Increasing SEO


Content



Perceived authority



Title Tag



Outbound links



Inbound Links



Download speed



Analytics, Sitemap



Age of Domain
Web Design


Web Design



Graphics





Flash
Images

Web Design has no value to SERP
Website Design
Google:


Brings the most relevant pages to the top



Those pages at the top are the most up to date and relevant to the user
(your next customer/patient/member)



Content marketing compares webpages based on content



Appear in the top ten
What to Write


Frequent explanations used in office



Rehearsed 1000s of times



Do NOT offer medical advice



Do NOT make a diagnosis (you really can’t anyway)
Why Write?


Content should provide value



Value breeds trust



Trust can engage and transform readers into patients
What to Write: Short and Simple


Patients are looking for a specific answer to a specific question



No more than 2-3 keywords per article



Avoid showing off how much you know



Avoid exhaustive reviews



NOTE: you are simply putting to paper the monologue given in the office
everyday.
What to Write: News Releases


Paraphrase articles



Beware of “Duplicate Content”



Your opinion can add value
How to Write


Are you smarter than an 8th grader?



Your explanations must speak directly to the intelligence/sophistication of
your normal patients.



This is not a peer-reviewed journal.



300 min  500 max
How to Write: Format


Keywords in Title



Sub-headers



Limit paragraph size/length



Bullets/Lists ideal



Readers have a particular pattern in which they read. Accommodate them!
How to Write: Me, Myself and I


Write in 1st Person



Engage



Speak directly to your reader. You are NOT speaking/writing in an
auditorium.
The About Page


Who are you?



What are you? (This is not your CV!)



Transparency



1st person!!!!



Relate to patient as a person



Who you are, not what you are!
One Page = One Doctor


Maximize your SEO!
Optimize Your Article


Title (mimic the words used for search)



Keywords and Meta Tags??????



Summary



Excerpt



Hyperlinks/Anchor Text



Tags
SEO Writing Tools


Available for many formats



Saves time



Reduces anxiety



Improves writing



Makes writing easier
Course 585


Essential SEO Tools for Your Website



2 PM, 11/13/12



S 502 B
Social Media


Does not enhance your SEO or rankings



Attracts attention to our website



Must have a good website



If no website….don’t bother with social media
Social Media: Requirements


Active participation



Website at the hub




Transparency
No need to duplicate your website information
Social Media: Just Like a Gym Membership


Inexpensive



Takes time to get results



“You “ must make the effort



Can’t purchase results
Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817

240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com
511: Content Marketing: Getting Your Web Page Ranked
Scan this code to submit an evaluation

More Related Content

What's hot

Getting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationGetting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationKatherine Chalmers
 
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Randall Wong, M.D.
 
How to increase ranking on search engine against opponent
How to increase ranking on search engine against opponentHow to increase ranking on search engine against opponent
How to increase ranking on search engine against opponentPrathamesh Burhade
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Randall Wong, M.D.
 
Search engine optimization simplified
Search engine optimization simplifiedSearch engine optimization simplified
Search engine optimization simplifiedSagar Barapatre
 
SEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOSEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOAlex Conway
 
Seo beginners-slide-show
Seo beginners-slide-showSeo beginners-slide-show
Seo beginners-slide-showVidhi Borsaniya
 
Web Content Audit Toolkit Webinar
Web Content Audit Toolkit WebinarWeb Content Audit Toolkit Webinar
Web Content Audit Toolkit WebinarHighRoad Solution
 
HighRoad U Webinar: Election & Holiday Email Extravaganza
HighRoad U Webinar:  Election & Holiday Email ExtravaganzaHighRoad U Webinar:  Election & Holiday Email Extravaganza
HighRoad U Webinar: Election & Holiday Email ExtravaganzaHighRoad Solution
 
Using Banner Ads to Attract Customers
Using Banner Ads to Attract CustomersUsing Banner Ads to Attract Customers
Using Banner Ads to Attract CustomersHighRoad Solution
 
The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
 
Things Organized Neatly: How to Preserve your Site's Rank After a Move
Things Organized Neatly: How to Preserve your Site's Rank After a MoveThings Organized Neatly: How to Preserve your Site's Rank After a Move
Things Organized Neatly: How to Preserve your Site's Rank After a Movesemrush_webinars
 
Seo 101 presentation
Seo 101 presentationSeo 101 presentation
Seo 101 presentationBeth Kahlich
 
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush Webinar
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush WebinarHow to Preserve Your Site’s Rank After a Move - May 2015 SEMRush Webinar
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush WebinarBeth Kahlich
 
Search Engine Optimization PPT
Search Engine Optimization PPT Search Engine Optimization PPT
Search Engine Optimization PPT Kranthi Shaik
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlinejwhiteresearch
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
 
What Is SEO? A Guide to Search Engine Optimization
What Is SEO? A Guide to Search Engine OptimizationWhat Is SEO? A Guide to Search Engine Optimization
What Is SEO? A Guide to Search Engine OptimizationWill Marlow Agency
 

What's hot (20)

Getting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationGetting Started with Search Engine Optimization
Getting Started with Search Engine Optimization
 
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
 
How to increase ranking on search engine against opponent
How to increase ranking on search engine against opponentHow to increase ranking on search engine against opponent
How to increase ranking on search engine against opponent
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
 
Getting Started with LinkedIn
Getting Started with LinkedInGetting Started with LinkedIn
Getting Started with LinkedIn
 
Search engine optimization simplified
Search engine optimization simplifiedSearch engine optimization simplified
Search engine optimization simplified
 
SEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOSEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEO
 
Seo beginners-slide-show
Seo beginners-slide-showSeo beginners-slide-show
Seo beginners-slide-show
 
Web Content Audit Toolkit Webinar
Web Content Audit Toolkit WebinarWeb Content Audit Toolkit Webinar
Web Content Audit Toolkit Webinar
 
HighRoad U Webinar: Election & Holiday Email Extravaganza
HighRoad U Webinar:  Election & Holiday Email ExtravaganzaHighRoad U Webinar:  Election & Holiday Email Extravaganza
HighRoad U Webinar: Election & Holiday Email Extravaganza
 
Using Banner Ads to Attract Customers
Using Banner Ads to Attract CustomersUsing Banner Ads to Attract Customers
Using Banner Ads to Attract Customers
 
The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)
 
Things Organized Neatly: How to Preserve your Site's Rank After a Move
Things Organized Neatly: How to Preserve your Site's Rank After a MoveThings Organized Neatly: How to Preserve your Site's Rank After a Move
Things Organized Neatly: How to Preserve your Site's Rank After a Move
 
Seo 101 presentation
Seo 101 presentationSeo 101 presentation
Seo 101 presentation
 
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush Webinar
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush WebinarHow to Preserve Your Site’s Rank After a Move - May 2015 SEMRush Webinar
How to Preserve Your Site’s Rank After a Move - May 2015 SEMRush Webinar
 
Search Engine Optimization PPT
Search Engine Optimization PPT Search Engine Optimization PPT
Search Engine Optimization PPT
 
Lvr ppt
Lvr pptLvr ppt
Lvr ppt
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand online
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
 
What Is SEO? A Guide to Search Engine Optimization
What Is SEO? A Guide to Search Engine OptimizationWhat Is SEO? A Guide to Search Engine Optimization
What Is SEO? A Guide to Search Engine Optimization
 

Viewers also liked

Thomas Corporate Presentation
Thomas Corporate PresentationThomas Corporate Presentation
Thomas Corporate Presentationtracyh12
 
The economics of place - the value of building communities around people st. ...
The economics of place - the value of building communities around people st. ...The economics of place - the value of building communities around people st. ...
The economics of place - the value of building communities around people st. ...Trailnet
 
Diploma Project Seminar 1#
Diploma Project Seminar 1#Diploma Project Seminar 1#
Diploma Project Seminar 1#abhignab
 
Digital Educational Resources Repositories in Lower and Middle Education in P...
Digital Educational Resources Repositories in Lower and Middle Education in P...Digital Educational Resources Repositories in Lower and Middle Education in P...
Digital Educational Resources Repositories in Lower and Middle Education in P...Cornélia Castro
 
Connecting With The Pros
Connecting With The ProsConnecting With The Pros
Connecting With The Prosclarue
 
Prefer Able Staffing Overview2009
Prefer Able Staffing Overview2009Prefer Able Staffing Overview2009
Prefer Able Staffing Overview2009PreferableStaffing
 
Panama canal expansion
Panama canal expansionPanama canal expansion
Panama canal expansionHeisenberg26
 

Viewers also liked (8)

Huntercayman
HuntercaymanHuntercayman
Huntercayman
 
Thomas Corporate Presentation
Thomas Corporate PresentationThomas Corporate Presentation
Thomas Corporate Presentation
 
The economics of place - the value of building communities around people st. ...
The economics of place - the value of building communities around people st. ...The economics of place - the value of building communities around people st. ...
The economics of place - the value of building communities around people st. ...
 
Diploma Project Seminar 1#
Diploma Project Seminar 1#Diploma Project Seminar 1#
Diploma Project Seminar 1#
 
Digital Educational Resources Repositories in Lower and Middle Education in P...
Digital Educational Resources Repositories in Lower and Middle Education in P...Digital Educational Resources Repositories in Lower and Middle Education in P...
Digital Educational Resources Repositories in Lower and Middle Education in P...
 
Connecting With The Pros
Connecting With The ProsConnecting With The Pros
Connecting With The Pros
 
Prefer Able Staffing Overview2009
Prefer Able Staffing Overview2009Prefer Able Staffing Overview2009
Prefer Able Staffing Overview2009
 
Panama canal expansion
Panama canal expansionPanama canal expansion
Panama canal expansion
 

Similar to Content Marketing: Getting Your Web Page Ranked

Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Ranking Your Website:  Intro to SEO, Content Marketing and Social MediaRanking Your Website:  Intro to SEO, Content Marketing and Social Media
Ranking Your Website: Intro to SEO, Content Marketing and Social MediaRandall Wong, M.D.
 
Linked In Profile Building
Linked In Profile BuildingLinked In Profile Building
Linked In Profile Buildingecosue
 
Content Marketing For Your Medical Practice
Content Marketing For Your Medical PracticeContent Marketing For Your Medical Practice
Content Marketing For Your Medical PracticeRandall Wong, M.D.
 
Pr And Marketing Presentation CSBG
Pr And Marketing Presentation CSBGPr And Marketing Presentation CSBG
Pr And Marketing Presentation CSBGJon Monk
 
Web Writing Presentation
Web Writing PresentationWeb Writing Presentation
Web Writing Presentationdemhi
 
Top 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessTop 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessSocial Jack
 
How To Write A Blog
How To Write A BlogHow To Write A Blog
How To Write A BlogTodd Paton
 
How to Write a Blog
How to Write a BlogHow to Write a Blog
How to Write a BlogTodd Paton
 
5 Tips to Increase Site Traffic
5 Tips to Increase Site Traffic5 Tips to Increase Site Traffic
5 Tips to Increase Site TrafficComstar
 
Seo Principles V1.0
Seo Principles V1.0Seo Principles V1.0
Seo Principles V1.0SimonWharton
 
Wehaveawebsite seo-e-book
Wehaveawebsite seo-e-bookWehaveawebsite seo-e-book
Wehaveawebsite seo-e-bookDigital Pymes
 
5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility 5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
 
The importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingThe importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingConversacja
 
Digital Marketing Tips For Your Blog
Digital Marketing Tips For Your BlogDigital Marketing Tips For Your Blog
Digital Marketing Tips For Your BlogKen Vermeille
 
Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
 
SEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarSEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarBarry Feldman
 
Learning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreetLearning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreetPieter Deprouw
 
Learning seo-from-the-experts-1
Learning seo-from-the-experts-1Learning seo-from-the-experts-1
Learning seo-from-the-experts-1LT Marketing
 

Similar to Content Marketing: Getting Your Web Page Ranked (20)

Ranking Your Website: Intro to SEO, Content Marketing and Social Media
Ranking Your Website:  Intro to SEO, Content Marketing and Social MediaRanking Your Website:  Intro to SEO, Content Marketing and Social Media
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
 
Linked In Profile Building
Linked In Profile BuildingLinked In Profile Building
Linked In Profile Building
 
Content Marketing For Your Medical Practice
Content Marketing For Your Medical PracticeContent Marketing For Your Medical Practice
Content Marketing For Your Medical Practice
 
Pr And Marketing Presentation CSBG
Pr And Marketing Presentation CSBGPr And Marketing Presentation CSBG
Pr And Marketing Presentation CSBG
 
Web Writing Presentation
Web Writing PresentationWeb Writing Presentation
Web Writing Presentation
 
Top 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessTop 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New Business
 
How To Write A Blog
How To Write A BlogHow To Write A Blog
How To Write A Blog
 
How to Write a Blog
How to Write a BlogHow to Write a Blog
How to Write a Blog
 
5 Tips to Increase Site Traffic
5 Tips to Increase Site Traffic5 Tips to Increase Site Traffic
5 Tips to Increase Site Traffic
 
Seo Principles V1.0
Seo Principles V1.0Seo Principles V1.0
Seo Principles V1.0
 
Wehaveawebsite seo-e-book
Wehaveawebsite seo-e-bookWehaveawebsite seo-e-book
Wehaveawebsite seo-e-book
 
5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility 5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
 
The importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingThe importance of SEO in Internet Marketing
The importance of SEO in Internet Marketing
 
Digital Marketing Tips For Your Blog
Digital Marketing Tips For Your BlogDigital Marketing Tips For Your Blog
Digital Marketing Tips For Your Blog
 
Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011
 
What is SEO
What is SEOWhat is SEO
What is SEO
 
SEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarSEO, With a Spoonful of Sugar
SEO, With a Spoonful of Sugar
 
Learning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreetLearning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreet
 
Learning seo-from-the-experts-1
Learning seo-from-the-experts-1Learning seo-from-the-experts-1
Learning seo-from-the-experts-1
 

More from Randall Wong, M.D.

Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...Randall Wong, M.D.
 
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Randall Wong, M.D.
 
Live Website Analysis | AAO 672
Live Website Analysis | AAO 672Live Website Analysis | AAO 672
Live Website Analysis | AAO 672Randall Wong, M.D.
 
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"Randall Wong, M.D.
 
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation SimultaeouslyDominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation SimultaeouslyRandall Wong, M.D.
 
Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01Randall Wong, M.D.
 
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...Randall Wong, M.D.
 
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015Randall Wong, M.D.
 
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015Randall Wong, M.D.
 
Managing Your Online Reputation
Managing Your Online ReputationManaging Your Online Reputation
Managing Your Online ReputationRandall Wong, M.D.
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market:  Young Ophthalmologists, AAO By Randall Wong, M.D.You Are What You Market:  Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.Randall Wong, M.D.
 
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks:  Social Media and the Doctor's Dilemma#525 Mitigating Legal Risks:  Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks: Social Media and the Doctor's DilemmaRandall Wong, M.D.
 
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#397:  Social Media and the Workplace:  Legal, Ethical and Practical Issues..."#397:  Social Media and the Workplace:  Legal, Ethical and Practical Issues..."
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."Randall Wong, M.D.
 
Creating Your First Website Using Wordpress.org and "Self Hosting"
Creating Your First Website Using Wordpress.org and "Self Hosting"Creating Your First Website Using Wordpress.org and "Self Hosting"
Creating Your First Website Using Wordpress.org and "Self Hosting"Randall Wong, M.D.
 
Creating Your First Site: Using Wordpress.org and "Self Hosting"
Creating Your First Site:  Using Wordpress.org and "Self Hosting"Creating Your First Site:  Using Wordpress.org and "Self Hosting"
Creating Your First Site: Using Wordpress.org and "Self Hosting"Randall Wong, M.D.
 

More from Randall Wong, M.D. (19)

CostSeg Energy Solutions
CostSeg Energy SolutionsCostSeg Energy Solutions
CostSeg Energy Solutions
 
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
Add Life to Your Website | Alternative Digital Platforms to Market Your Pract...
 
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...
 
Live Website Analysis | AAO 672
Live Website Analysis | AAO 672Live Website Analysis | AAO 672
Live Website Analysis | AAO 672
 
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"
 
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation SimultaeouslyDominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
 
Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01Developing Effective Content for Your Website | TECH 01
Developing Effective Content for Your Website | TECH 01
 
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...
 
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015
 
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
Crash Couse in SEO | Randall Wong, M.D. | AAO 2015
 
Managing Your Online Reputation
Managing Your Online ReputationManaging Your Online Reputation
Managing Your Online Reputation
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
 
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market:  Young Ophthalmologists, AAO By Randall Wong, M.D.You Are What You Market:  Young Ophthalmologists, AAO By Randall Wong, M.D.
You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.
 
Double digit growth in 2013
Double digit growth in 2013Double digit growth in 2013
Double digit growth in 2013
 
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks:  Social Media and the Doctor's Dilemma#525 Mitigating Legal Risks:  Social Media and the Doctor's Dilemma
#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma
 
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
#397:  Social Media and the Workplace:  Legal, Ethical and Practical Issues..."#397:  Social Media and the Workplace:  Legal, Ethical and Practical Issues..."
#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."
 
Medical Website Optimization
Medical Website OptimizationMedical Website Optimization
Medical Website Optimization
 
Creating Your First Website Using Wordpress.org and "Self Hosting"
Creating Your First Website Using Wordpress.org and "Self Hosting"Creating Your First Website Using Wordpress.org and "Self Hosting"
Creating Your First Website Using Wordpress.org and "Self Hosting"
 
Creating Your First Site: Using Wordpress.org and "Self Hosting"
Creating Your First Site:  Using Wordpress.org and "Self Hosting"Creating Your First Site:  Using Wordpress.org and "Self Hosting"
Creating Your First Site: Using Wordpress.org and "Self Hosting"
 

Content Marketing: Getting Your Web Page Ranked

  • 1. Content Marketing Getting Your Web Page Ranked Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO: 2013 Course 511
  • 2. Why are you here?  Rank your website  Grow your medical practice? (Marketing Tool)  Educate your patients? (Provide Value)  Use Social Media (do you have to?)
  • 3. How to Rank Your Website?  Content Marketing:  What to write  How to write it  SEO  Social Media
  • 4. Content Marketing:  Search engines use algorithms to compare webpages. Using the content of each site, sites are ranked according to relevance.  The only way to achieve and maintain high rankings for your web page.  The best web pages have the best content.  This means your web page should contain valuable (relevant) information to your constituents.
  • 5. Content Marketing  No other method can rank your web pages  Google has no gimmicks  “Search” has become a legitimate “science”  Other methods: Email, click through ads, social media do not help rankings.
  • 6. What is SEO?  Search Engine Optimization (SEO)  The process of translating the content of your web page to a format easily understood by search engines (Google, Bing, Yahoo)  SEO only applies to websites with content.  SEO only applies to content marketing.  SEO is fundamental to anyone marketing a service or sales.
  • 7.
  • 8.
  • 9.
  • 10. SEO  Translates computer code to meaningful keywords and messages  Takes the computer code of “MedicalMarketingEnterprises.com”  “SEO, Optimization and Social Media for Doctors and Administrators”
  • 11. Search Engine (Bots)  Google, Yahoo and Bing  Catalog and index every text file and .pdf file on the Internet  Algorithms are unique…and secret
  • 12. “Search”  “Search” or “Google that” (looking for an answer)  SERP: Search Engine Results Page  Lists your “answers,” with the best located at the top  Your goal: “Top Ten” and “Above the Fold”
  • 14.
  • 15. SERP: How Does Google Rank Pages?  Algorithm based on relevance and other factors    SEO Page Rank The highest ranking pages are the MOST relevant to the search terms
  • 16. “Top 10” in “Organic Search”  Your goal is to rank your page in the “top 10” for search.  This is the only way you will gain visibility…and grow your business (association and/or medical practice)
  • 17. The 3 R’s of Rankings  Relevant  Refreshed  Routinely  The content of a website is the most critical element to ranking a website  “Be the User”
  • 18. Factors Increasing SEO  Content  Perceived authority  Title Tag  Outbound links  Inbound Links  Download speed  Analytics, Sitemap  Age of Domain
  • 21. Google:  Brings the most relevant pages to the top  Those pages at the top are the most up to date and relevant to the user (your next customer/patient/member)  Content marketing compares webpages based on content  Appear in the top ten
  • 22. What to Write  Frequent explanations used in office  Rehearsed 1000s of times  Do NOT offer medical advice  Do NOT make a diagnosis (you really can’t anyway)
  • 23. Why Write?  Content should provide value  Value breeds trust  Trust can engage and transform readers into patients
  • 24. What to Write: Short and Simple  Patients are looking for a specific answer to a specific question  No more than 2-3 keywords per article  Avoid showing off how much you know  Avoid exhaustive reviews  NOTE: you are simply putting to paper the monologue given in the office everyday.
  • 25. What to Write: News Releases  Paraphrase articles  Beware of “Duplicate Content”  Your opinion can add value
  • 26. How to Write  Are you smarter than an 8th grader?  Your explanations must speak directly to the intelligence/sophistication of your normal patients.  This is not a peer-reviewed journal.  300 min  500 max
  • 27. How to Write: Format  Keywords in Title  Sub-headers  Limit paragraph size/length  Bullets/Lists ideal  Readers have a particular pattern in which they read. Accommodate them!
  • 28.
  • 29. How to Write: Me, Myself and I  Write in 1st Person  Engage  Speak directly to your reader. You are NOT speaking/writing in an auditorium.
  • 30. The About Page  Who are you?  What are you? (This is not your CV!)  Transparency  1st person!!!!  Relate to patient as a person  Who you are, not what you are!
  • 31. One Page = One Doctor  Maximize your SEO!
  • 32. Optimize Your Article  Title (mimic the words used for search)  Keywords and Meta Tags??????  Summary  Excerpt  Hyperlinks/Anchor Text  Tags
  • 33. SEO Writing Tools  Available for many formats  Saves time  Reduces anxiety  Improves writing  Makes writing easier
  • 34. Course 585  Essential SEO Tools for Your Website  2 PM, 11/13/12  S 502 B
  • 35. Social Media  Does not enhance your SEO or rankings  Attracts attention to our website  Must have a good website  If no website….don’t bother with social media
  • 36. Social Media: Requirements  Active participation  Website at the hub   Transparency No need to duplicate your website information
  • 37.
  • 38. Social Media: Just Like a Gym Membership  Inexpensive  Takes time to get results  “You “ must make the effort  Can’t purchase results
  • 39. Thank You and To Your Success! Randall V. Wong, M.D. Amy Wong, Esq. Medical Marketing Enterprises, LLC 7726 Bradley Blvd. Bethesda MD 20817 240.230.7353 RWong@MedicalMarketingEnterprises.com Amy@MedicalMarketingEnterprises.com
  • 40. 511: Content Marketing: Getting Your Web Page Ranked Scan this code to submit an evaluation