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Website 101: 3 Steps to Creating Your First Website

Course 188 This lecture was originally presented at the American Academy of Ophthalmology (AAO) 2013 in New Orleans. There are 3 basic steps to creating your first website: selecting and purchasing a URL, choosing a hosting or self-hosted program and then implementing a CMS (content management system, i.e. blogging software). Choosing an URL is easy and should consist of 3 keywords which typify the goods or services for which you'd like to rank. Self-hosted sites, such as those offered by GoDaddy.com or Bluehost.com, are inexpensive and offer the most flexibility in terms of both function and SEO. CMS, or blogging "software," is the best for creating a modern website. Our favorite is Wordpress.org, providing turn-key design and the best SEO. <a>Randall V. Wong, M.D.</a> <a>Medical Marketing Enterprises, LLC</a>

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Web Site 101:
3 Steps to Creating
Your First Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2013
Course 188
Randall V. Wong, M.D.
Financial Disclosure


Co-Founder



Medical Marketing Enterprises, LLC (O)



www.MedicalMarketingEnterprises.com
Goals
After this course, you should be able to;


Choose a domain name



Choose a hosting service (GoDaddy, Bluehost)



Choose a CMS (software)



Prepare to launch your site!
3 Steps to Starting a Web Site


Domain (www.mymedicalpractice.com)





SEO
The suffix

Hosting



Self-hosted
Hosted



Website development



.com vs. .org vs. html
The Domain: Maximize the SEO


Choosing a Domain


Best to maximize the SEO of the domain, but not absolute



Use a combination of popular keywords used in search

“www.BethesdaRacketStringing.com”
Vs.
“www.WongWongandWong.com”
What’s in a Name?


Choose 3 keywords which describe your services



Combine them



Maximizes the SEO of choosing a domain
Ad

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Website 101: 3 Steps to Creating Your First Website

Editor's Notes

  1. Please feel free to email me prior to the lecture!Randall.V.Wong@gmail.com
  2. Domain name: also known as the URL, it starts with “www.yourwebpagehere.com”Hosting Services: There are tons. We like GoDaddy and Bluehost.CMS: Content Management System (software/program/blogging platform)
  3. There are 3 basic components to creating your website.Domain: this is the “www” or your website addressHosting: refers to where your website is hosted or storedCMS = Content Management System (Wordpress.org is the best)
  4. You should choose a URL that gives you the best SEO.Choose phrases that are meaningful.
  5. Choose 3 keywords which might be used to find your office; you might choose location, specialty or service. Stay away from using your name, if patients are searching you by name….they already know about your practice.Once established, Google will, however, link your name automatically with your website during search.
  6. This is the URL to my retina blog.It now ranks as one of the highest in the world. You can imagine how often I rank “locally.”
  7. Choose keywords that are popular search terms.
  8. Cost of a “non-premium” URL is inexpensive. Purchase should be 5-7 years to provide “trust.” From Google’s perspective, anyone who has owned a website less than a year, or, who has purchased a domain for a year might be a spammer.
  9. Checking availability of a domain is easy. Enter your desired URL. You will then find availability and price.
  10. Two favorites of ours are GoDaddy and Bluehost. There are certainly many others. Most “3rd party” hosting services are one stop shopping….buy your domain and hosting for one low price. In general, most of the hosting sites are quite affordable.The services provided by these two vendors are MORE than adequate for ANY small business site.
  11. Domain ownership simply means, “Who owns this domain?”You may elect to make this knowledge public. Your ownership of your practice/business is public knowledge. By default, why not disclose you own your own website? In other words, no need to pay extra.
  12. The suffix really doesn’t matter for SEO purposes. “.com” is generally considered for commercial small businesses and is easiest to remember.
  13. Country codes do matter with respect to SEO.Choose to host your website in the same country as where you practice/live.Hosting your site outside of your country waives a red flag for Google and can decrease your SEO as your “trust” becomes questioned.
  14. So called “self-hosted” sites are absolutely the best. They offer you complete control of your content, allow you to maximize your SEO and allow all kinds of e-commerce, if desired.
  15. GoDaddy.com,Bluehost.com and HostGator.com all offer self-hosting.
  16. Unfortunately, you can’t migrate a “hosted” site to “self-hosted.”For the little bit that it’ll cost, just start off on the right foot with self-hosted sites.
  17. Most companies offer great service, fast download times and provide live customer service. Don’t forget to make sure your hosting company runs Wordpress.org.
  18. Self hosting means that you are paying for storage of your files on a 3rd party server. Whoever you choose as your hosting company, make sure they have a greater than 99.9% uptime, 24/7 customer service and the ability to host a Wordpress.org site (most do).
  19. Website = BlogWhat does this mean? A modern website should be built on blog software, e.g. Wordpress.orgOlder HTML generated webpages are simply antiquated and completely obsolete.CMS now offer turn-key design, limitless function, but also have the ability for users to add their own content in the form of comments.This is the biggest advantage of a blog.
  20. One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs.Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc.No marketing value, but at least a footprint on the web.With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).
  21. Just like the exterior paint and shine of this car, website design is catchy to the eye. Neither, however, is indicative of the actual speed of the car nor the RANKING power of the site.The two, website and SEO, are not related.
  22. Web design is expensive yet has no impact on your website rankings.
  23. “Blogging Software” = CMS (Content Management System)Blogging software, such as Wordpress.org, is the modern version of Dreamweaver or Frontpage (so called HTML generators).
  24. Different than Wordpress.com.Most popular CMS Used by most successful bloggers and website developers.Maximizes SEO.Focus is on content.
  25. Web design is history. No value from SEO perspective.We’ll talk about turn-key themes; easy and cheap ways alternatives to expensive webpage desigers.We use Studiopress frameworks and themes.I’ll tell you why you shouldn’t use anything else!Affordable, coded for SEO to name a couple!