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Grown Up Digital Chapter 1


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Grown Up Digital Chapter 1

  1. 1. Growing Up Digital Chapter 1 part 2
  2. 2. The BlackBerry “Prayer”
  3. 3. How Did We Get Here?
  4. 6. Generation - Lap <ul><li>Today, this generation’s kids (Net Geners) have lapped their parents in understanding, utilizing, and living with technology. </li></ul>
  5. 7. Car Rental Story
  6. 8. Net Geners & Learning <ul><li>Today’s generation has developed brains that are functionally different than those of their parents. </li></ul><ul><li>A trend that will continue as technology becomes faster and faster. </li></ul>
  7. 9. Family Org Chart Dad Mom Child Dad Mom
  8. 10. 8 Net Generation Norms <ul><li>#1 </li></ul><ul><li>They want freedom in everything they do. </li></ul><ul><li>They love to customize & personalize! </li></ul>#2
  9. 11. <ul><li>They look for corporate integrity and openess when deciding what to buy and where to work. </li></ul>#3 <ul><li>They are the new scrutinizers. </li></ul>#4
  10. 12. <ul><li>They are the collaboration and relationship generation. </li></ul><ul><li>The Net Gen wants entertainment and play in their work, education, and social life. </li></ul>#5 #6
  11. 13. <ul><li>The Net Gen feels the need…the need for speed! </li></ul>#7 <ul><li>They are the innovators. </li></ul>#8