content strategy

Why does content
need a strategy?
What is content?

Lorem ipsum sit amet dolor… that’s why.

content needs
intent
audience
goals
purpose
direction
targets

content has
relationship
tone
form
SUBSTANCE
meaning
Voice!
size

content is
enjoyed
revisited
created
played
read
seen
repurposed
changed shared
experienced
heard

content flows
components
beginning middle end
connectors

content comes from
anyone
you
everywhere
there
here
me
anywhere
everyone

content must be
transformed organized refreshed
designed mashed up
distributed reused
published presented delivered sold
deployed developed
authored edited migrated
repurposed styled
tracked
measured versioned governed
tested gathered created formatted
streamed
tagged built retired stored
modeled managed
targeted evaluated
archived analyzed planned
consolidated
marketed produced
optimized reviewed assembled
structured
templated
supported protected

and that’s what content strategy does.
join the #contentstrategy community!
created by : rsgracey@gmail.com