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Evolutionary Stakeholder Discovery: Requisite System Sampling for Co-Creation

RSD7 Symposium
RSD7 Symposium
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Jones P.

Evolutionary Stakeholder Discovery: Requisite System Sampling for Co-Creation

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Peter Jones, OCAD University, Toronto
RSD7  2018       Politecnico Torino 
Evolutionary Stakeholder 
Discovery 
Requisite System Sampling for Co‐Creation
“USERS ARE THE SYSTEM”
In Product/Service design we can reliably
sample population or market participants.
High deviation informs design, we learn from 
extremes.  We treat users as  experts in their 
experience.
But in Design 3.0‐D.0 contexts, we are 
problem finding, co‐creating consensus, 
discovering common ground across systems. 
Stakeholders are expert “system members.”
“GETTING THE WHOLE SYSTEM IN THE ROOM”
Stakeholder selection may be the most critical risk & blind 
spot we face in systemic and policy design contexts.
Our choice of methodology pales in comparison to the 
variances between different participants.
The question we often cannot ask is:
“Do participants have a serious role for change in the target social 
system, and are they committed to that system?” 
Your particpants should have “skin in the game.” You as a designer do 
not, and if you do, should play neutral to avoid biasing the dialogue.
“GETTING THE WHOLE 
SYSTEM IN THE ROOM”
Sampling of stakeholders is a purposive 
(theoretical) sample. If the sample random, or 
biased, your system reflects those choices.
Stakeholder selection is itself a wicked problem. 
The sample defines the problem space. 
Every selection matters. 
Its path‐dependent, you cannot undo the framing.
CYBERNETIC FRAMEWORK
STAKEHOLDER DISCOVERY/
EVOLUTIONARY SAMPLING
DEMOCRATIC METHODOLOGY
QUESTIONS  
SHARED
FUTURES
Formulating an Inquiring System
Shared by Whom?  Stakeholder Discovery
Whose Future? Which Future? Happening When?
The framing of inquiries for real stakeholders in an arena of 
concern for their shared future outcome is not trivial.  “Everyone 
you know” is not good enough.
It’s a matter of Third Order Cybernetics. 
CYBERNETIC FRAMEWORK

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