Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nd rsd2 2013[1]

1,924 views

Published on

Published in: Technology, Business
  • Be the first to comment

Nd rsd2 2013[1]

  1. 1. Attempting to fly Deployment of systems oriented design methodology – conducted by the Norwegian Design Council RSD2, 11.10.2013 Bang, Adrian Paulsen Benedicte Wildhagen, Knut
  2. 2. Agenda • • • • • Background Take off Flying Landing Key observations
  3. 3. Background: The need for new methodology in the design field • The Norwegian Design Council and AHO have been collaborative partners for several years
  4. 4. Our contribution • sensors for the SOD master course • recruiting business cases • using SOD in our own work • deep understanding
  5. 5. Bridging partner • We see our role as a "bridging partner" between the academic, research-based development at AHO and the "real world".
  6. 6. Ground-braking partnership • collaborate with other governmental organizations • navigate within very complex structures • research + design
  7. 7. Take off: Orchestrating Celerway • turning a research result into a commercially viable idea • product oriented
  8. 8. Why choose systems oriented design? • wicked problem • explore and understand • co-create business- and product concepts
  9. 9. Celerway video http://vimeo.com/81847079
  10. 10. Challenge assumptions A B
  11. 11. Understanding + Exploration + Scale + Potential = 4,3m
  12. 12. Understanding + Exploration + Scale + Potential = 4,3m GUI Applications Package optimisation - optimised package - data compression Sessions Sessions Data transport Network Link Components (HW) Transport Network Routing optimisation - (Dynamic correction) - intelligent routing Link Physical layer Network optimisation multi sim virtual operator
  13. 13. Understanding + Exploration + Scale + Potential = 4,3m
  14. 14. Understanding + Exploration + Scale + Potential = 4,3m
  15. 15. Understanding + Exploration + Scale + Potential = 4,3m
  16. 16. Understanding + Exploration + Scale + Potential = 4,3m
  17. 17. Understanding + Exploration + Scale + Potential = 4,3m
  18. 18. Understanding + Exploration + Scale + Potential = 4,3m
  19. 19. Landing: The client perspective Audun Fosselie Hansen, CEO Celerway • Stepping out of the technology-silo • The companys first year
  20. 20. R&D description
  21. 21. Design description
  22. 22. Roadmap
  23. 23. One year later
  24. 24. Key observations • • • Pain points Framework Facing complexity
  25. 25. The future… “…as a designer, if you want to get to the big issues of today, the systemic issues, you got to find a way to work with governments” Patrick Frick Global Agenda Council on Design & Innovation (September, 2013)
  26. 26. A harbinger of good fortune…

×