Nd rsd2 2013[1]

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Nd rsd2 2013[1]

  1. 1. Attempting to fly Deployment of systems oriented design methodology – conducted by the Norwegian Design Council RSD2, 11.10.2013 Bang, Adrian Paulsen Benedicte Wildhagen, Knut
  2. 2. Agenda • • • • • Background Take off Flying Landing Key observations
  3. 3. Background: The need for new methodology in the design field • The Norwegian Design Council and AHO have been collaborative partners for several years
  4. 4. Our contribution • sensors for the SOD master course • recruiting business cases • using SOD in our own work • deep understanding
  5. 5. Bridging partner • We see our role as a "bridging partner" between the academic, research-based development at AHO and the "real world".
  6. 6. Ground-braking partnership • collaborate with other governmental organizations • navigate within very complex structures • research + design
  7. 7. Take off: Orchestrating Celerway • turning a research result into a commercially viable idea • product oriented
  8. 8. Why choose systems oriented design? • wicked problem • explore and understand • co-create business- and product concepts
  9. 9. Celerway video http://vimeo.com/81847079
  10. 10. Challenge assumptions A B
  11. 11. Understanding + Exploration + Scale + Potential = 4,3m
  12. 12. Understanding + Exploration + Scale + Potential = 4,3m GUI Applications Package optimisation - optimised package - data compression Sessions Sessions Data transport Network Link Components (HW) Transport Network Routing optimisation - (Dynamic correction) - intelligent routing Link Physical layer Network optimisation multi sim virtual operator
  13. 13. Understanding + Exploration + Scale + Potential = 4,3m
  14. 14. Understanding + Exploration + Scale + Potential = 4,3m
  15. 15. Understanding + Exploration + Scale + Potential = 4,3m
  16. 16. Understanding + Exploration + Scale + Potential = 4,3m
  17. 17. Understanding + Exploration + Scale + Potential = 4,3m
  18. 18. Understanding + Exploration + Scale + Potential = 4,3m
  19. 19. Landing: The client perspective Audun Fosselie Hansen, CEO Celerway • Stepping out of the technology-silo • The companys first year
  20. 20. R&D description
  21. 21. Design description
  22. 22. Roadmap
  23. 23. One year later
  24. 24. Key observations • • • Pain points Framework Facing complexity
  25. 25. The future… “…as a designer, if you want to get to the big issues of today, the systemic issues, you got to find a way to work with governments” Patrick Frick Global Agenda Council on Design & Innovation (September, 2013)
  26. 26. A harbinger of good fortune…

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