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Social media and researchers: Josipa Crnic Deakin University

Research Support Community Day
11 February 2013 Griffith University

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Social media and researchers: Josipa Crnic Deakin University

  1. 1. SOCIAL MEDIA AND RESEARCHERS My presentation will provide an overview of a recent phenomenon - the use of social media by researchers as part of their work processes. Josipa Crnic Research Librarian Deakin UniversityCRICOS Provider Code: 00113B
  2. 2. Outline • Presentation topic • Reports • Internet statistics and trends –Web 2.0 • Social Media –Tools and usage statistics • Reports – findings –Social media and researchers • LibrariansCRICOS Provider Code: 00113B
  3. 3. Questions I will be addressing • Are researchers using social media as part of their work processes? • What motivates researchers to use social media as part of their work? • How are they using social media? • How do they learn about social media? • How can library be a part of this space?CRICOS Provider Code: 00113B
  4. 4. Key reports• If you build it, will they come? How researchers perceive and use web 2.0. Report published by RIN, 2010. research/use-and-relevance-web-20-researchers• Social Media and research workflow. Report by CIBER, UCL and Emerald, 2010.• Social media: A guide for researchers. Report published by RIN, 2011. researchers• Social networking sites and their role in scholarly communication. A study for the Centre for Research Communications, University of Nottingham, 2011.• Handbook of social media for researchers and supervisors: Digital technologies for research dialogues. Report published by Vitae and Open University, 2012. ok_2012.pdf• Researchers of Tomorrow: the research behaviour of Generation Y doctoral students, Report by JISC and British Library, 2012. Provider Code: 00113B
  5. 5. The internet in our lives“Two enabling factors drivethe Internet of things: theubiquity of networks andincreasingly lower prices forcommunications modules.These allow increasingnumbers of devices to beequipped with Internetcapabilities.”(OECD Internet Economy Outlook2012 - pg. 23 Provider Code: 00113B
  6. 6. Global internet usage survey 2012• Survey of more than 10,000 users across 20 counties. By the Internet Society• “More than 90 percent of Internet users surveyed globally indicated they use social media, with a majority (60 percent) using it daily, an increase of 10 percent over 2011.” Provider Code: 00113B
  7. 7. Technology trends for 2013 • The trend is towards the tablet as the leading device – beyond that? Fred Cavazza, Provider Code: 00113B
  8. 8. Social media landscape 2012 Provider Code: 00113B
  9. 9. Typical web page May display one or more of these features that we’ve come to expect - in and around the contentCRICOS Provider Code: 00113B
  10. 10. Social media usage – general stats Collated stats indicating a ranking of most popular sites around the world. * Note rise of Chinese sites:, and (posted 1/2/13 at: how-many-people-use-the-top-social-media/) • “China’s Social Media Market: Nearly a Billion Users — Mostly on Mobile” • “China Has Many 100 million+ User Social Networks For Many Purposes” • “Facebook and Twitter Will Never Dominate in China (Even If They Were Allowed There)” ( 5-things-you-need-to-know-about-chinese-social- media/)CRICOS Provider Code: 00113B
  11. 11. Trends in social media usage: Nielsen report 2012 Drivers of social media growth: Increase in mobile device uptake: “more people are using smartphones and tablets to access social media” Proliferation of social media options: “new social media sites continue to emerge and catch-on” Figures are for the US but are still of value as they show a 12 month comparison – July 11 and July 12. US Social Media Survey 2012 ( report-2012.html)CRICOS Provider Code: 00113B
  12. 12. CRICOS Provider Code: 00113B
  13. 13. The reports Now we come to the reports themselves.CRICOS Provider Code: 00113B
  14. 14. Summary of findings: If you build it, will they come? How researchers perceive and use web 2.0. 2010 Study > 1300 researchers (UK) – attitudes and patterns of adoption of web 2.0 tools re. scholarly communication practices • Most researchers make at least occasional use of one or more web 2.0 tools • Frequent or intensive use is rare • Uptake depends on: –Fitting in with established services/practices –Not a substitute for established communication channels –Seen as having specific purposes and for particular stages of researchCRICOS Provider Code: 00113B
  15. 15. Summary of findings: Social media and research workflow. 2010 Survey of > 4000 responses across all disciplines - worldwide Wanted to find out, amongst other things if and how social media are impacting upon the workflows of researchers • Researchers use more than one tool • Most popular tools support: collaborative authoring; conferencing; scheduling and meeting tools • Age poor predictor of uptake – used Rogers’ categories of adopters • Perceived benefits - communication internationally; faster dissemination of information; make connections outside their institution and with wider population • Greatest barriers to uptake - lack of time; problems of authority and trust; unclear benefitsCRICOS Provider Code: 00113B
  16. 16. Summary of findings: Social media: A guide for researchers. 2011 Created as a guide – advice and case studies to highlight how social media tools can inform and support every part of the research process • Researchers as consumers and creators of information • Finding information > greater channels (following key people (twitter/blogs/); join groups – create groups) • Information comes to you – idea of ‘pull’ and ‘you get more when you give’ (participant not just a consumer) • Develop networks – filter information • Choose dissemination channels wisely – pick your social tools to fit the context –Disseminating wisely can have an impact (Eysenbach, 2011 - “Can Tweets Predict Citations?”)CRICOS Provider Code: 00113B
  17. 17. Summary of findings: Social networking sites and their role in scholarly communication. 2011 Survey of 117 researchers (UK) - looked specifically at social networking sites for academics including attitudes to open access . • Sites aren’t stable – they come and go • Usage is determined by need/context, i.e. email still dominates; • Researchers find out about these sites from each other – from their already existing networks - join by invitation • Registering to multiple sites is common • Poor overall awareness of repositories and their purpose amongst research students • Recommendation that repositories do more work to promote persistent locations to research outputCRICOS Provider Code: 00113B
  18. 18. Summary of findings: Researchers of tomorrow: the research behaviour of generation Y doctoral students. 2012 Study focusing on the information-seeking and research behaviour of over 17,000 students over a 3 year period. • Gen Y - ‘digital natives’ but not ‘early adopters’ of social media • Have ‘traditional and conservative’ research working practices • Share work mainly with their peers or work colleagues • Key influences are supervisors and other academic colleagues • Widespread lack of understanding and uncertainty about open access and self-archived resources • Tools that help in finding and managing information are used most • Tools for collaboration and communication are least used • Fellow students and peers are the major influence on whether or not Gen-Y PhD students decide to use a technology application and are their main source of hands-on helpCRICOS Provider Code: 00113B
  19. 19. Summary of findings: Handbook of social media for researchers and supervisors: digital technologies for research dialogues. 2012 The authors conducted surveys in 2011-2012 of over 105 researchers (postgrad and ECR) and over 45 supervisors Focus was on investigating “whether and how researchers are using social media in their research dialogues” • a very comprehensive overview of current tools and the purposes for which they can be employed • guidelines for evaluating and choosing appropriate tools that are fit- for-purpose • resources/guidelines to develop a social media strategy taking into account how researchers communicate • an overview of issues and concerns that act as a barrier to wider adoption of the toolsCRICOS Provider Code: 00113B
  20. 20. Summary of findings: Handbook of social media for researchers and supervisors: digital technologies for research dialogues. 2012 • Value direct communication with their supervisors, colleagues, peers, etc… –Email stands out as a key tool • Will adopt technologies when convinced of the value to their work • They take their cues from their peers • Register with multiple tools and use them for different purposes • Recognise the importance of creating a professional profile/presence • Greater uptake by part-time and geographically distant researchers • Have concerns about copyright and long term archiving of their work • Concerned about time needed to maintain their presence on all sites • Concerned about security of material shared across social tools/cloud toolsCRICOS Provider Code: 00113B
  21. 21. Key to successful application of technology in research dialogues is fitness-for-purpose.CRICOS Provider Code: 00113B
  22. 22. What I’ve learnt from the reports • Researchers have shown to be cautious when adopting social media as part of their work • Their key criteria for adoption are utility, not time consuming, and must fit in with the way they work currently • They learn from and take cues from their peers • It’s not helpful to assume gen-y are going to jump on the social media bandwagon • Need help with open access/repository issues –Need advice where to archive their work –Need help with copyright/IP issuesCRICOS Provider Code: 00113B
  23. 23. Assistance for librarians • The Vitae guide is a standout example of a comprehensive ‘how to’ guide to social media use for academics and researchers • There are many more valuable resources on the web, e.g. – LSE blog: Impact of the Social Sciences • includes Impact handbook and Twitter guide • Examples of ‘23 things for researchers’ training modules – Warwick: – Oxford: – Huddersfield: Provider Code: 00113B