Future of El Barrio Presentation

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Presentation by Hope Community Inc. on August 10th regarding the "What's possible for the future of El Barrio"

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Future of El Barrio Presentation

  1. 1. 08.10.11
  2. 2. What’s Possible for the Future of “El Barrio” El Barrio Today Arts Cluster (Cultural Tourism Program) El Barrio Merchants Alliance (Economic Development)
  3. 3. El Barrio Today Arts Cluster (est. March 2010) <ul><li>Participating Organizations: </li></ul><ul><li>Hope Community, Inc. </li></ul><ul><li>El Museo del Barrio </li></ul><ul><li>Upper Manhattan Empowerment Zone </li></ul><ul><li>Art for Change </li></ul><ul><li>East Harlem Business Capital Corporation </li></ul><ul><li>Harlem Arts Alliance </li></ul><ul><li>East Harlem Restaurant & Bar Association </li></ul><ul><li>MediaNoche/PR Dream </li></ul><ul><li>Boys & Girls Harbor School </li></ul><ul><li>Harlem One Stop </li></ul><ul><li>Museum of the City of New York </li></ul><ul><li>Taller Boricua/ Puerto Rican Workshop </li></ul><ul><li>New York Restoration Project </li></ul>
  4. 4. <ul><li>Cultural Tourism Program </li></ul><ul><li>Goal of driving 10,000 visitors in initial year. </li></ul><ul><li>Incentives for tourists, visitors, and residents. </li></ul><ul><li>Discounts at local restaurants, shops, public arts displays, museums, arts galleries. </li></ul><ul><li>Marketing for arts/cultural organizations, restaurants, shops, public arts displays, museums, arts galleries. </li></ul><ul><li>El Barrio Week. </li></ul>El Barrio Today Arts Cluster (c’tnd.)
  5. 5. <ul><li>Marketing </li></ul><ul><li>Unifying Logo/Brand </li></ul><ul><li>Pocket Map </li></ul><ul><li>Discount & Coupon Book </li></ul><ul><li>Light Post Banners </li></ul><ul><li>www.elbarriotoday.org </li></ul><ul><li>Social Media (Facebook, Twitter, Flickr) </li></ul>El Barrio Today Arts Cluster (c’tnd.)
  6. 6. El Barrio Today Arts Cluster (c’tnd.) Mural Project “ Soldaderas ” By Yasmin Hernandez Unveiled July 6, 2011 at Modesto Flores Garden by Art for Change
  7. 7. <ul><li>Walking Tours </li></ul><ul><li>Hosted by El Museo del Barrio </li></ul><ul><li>Every Saturday from April – November 2011 </li></ul><ul><li>FREE </li></ul>El Barrio Today Arts Cluster (c’tnd.)
  8. 8. <ul><li>Economic Development </li></ul><ul><li>Diversifying El Barrio retail corridors </li></ul><ul><li>Organizing El Barrio small businesses </li></ul><ul><li>Marketing El Barrio small businesses </li></ul><ul><li>Placemaking ( i.e. creating shared community values ) </li></ul>El Barrio Merchants Alliance (est. April 2011)
  9. 9. <ul><li>Year One Goals </li></ul><ul><li>Conduct Merchant Survey & Analysis. </li></ul><ul><li>Recruit new members ( 15 committed members to-date ). </li></ul><ul><li>Design Logo/Brand. </li></ul><ul><li>Launch Visit El Barrio.com www.VisitElBarrio.com </li></ul><ul><li>Launch Social Media presence. </li></ul><ul><li>Identify & implement consensus action plan. </li></ul>El Barrio Merchants Alliance (c’tnd.)
  10. 10. <ul><li>Merchant Survey & Analysis </li></ul><ul><li>To be submitted to Manhattan Community Board 11, Councilmember Melissa-Mark Viverito, East Harlem Chamber of Commerce, NYC Dept. of Small Business Services, NYPD Precincts 23 & 25. </li></ul><ul><li>Over 59 responses to-date. </li></ul>El Barrio Merchants Alliance (c’tnd.)
  11. 11. <ul><li>Recruiting New Members </li></ul><ul><li>Restaurants, Shops, Nightlife, Arts/Cultural Organizations. </li></ul><ul><li>Membership Fee is not required. </li></ul><ul><li>Members will determine the action plan. </li></ul>El Barrio Merchants Alliance (c’tnd.)
  12. 12. <ul><li>www.visitelbarrio.com </li></ul><ul><li>Viral videos completed by Barrio Media. </li></ul><ul><li>Features “El Barrio: Shops. Eats. Arts. Nightlife.” Campaign. </li></ul><ul><li>Centerpiece of funding opportunity for merchants alliance. </li></ul><ul><li>Website by Somos Arte. </li></ul>El Barrio Merchants Alliance (c’tnd.)
  13. 13. <ul><li>Social Media Presence </li></ul><ul><li>QR Code: Scan to go directly to www.visitelbarrio.com </li></ul>El Barrio Merchants Alliance (c’tnd.)
  14. 14. <ul><li>Identifying & Implementing Action Plan </li></ul>El Barrio Merchants Alliance (c’tnd.)
  15. 15. <ul><li>Special Thanks to: </li></ul><ul><li>Dept. of Small Business Services </li></ul><ul><li>Councilmember Melissa-Mark Viverito </li></ul><ul><li>Upper Manhattan Empowerment Zone </li></ul><ul><li>New York City Economic Development Corp. </li></ul><ul><li>El Museo del Barrio </li></ul><ul><li>Manhattan Community Board 11 </li></ul><ul><li>Hon. Edwardo Penaloza </li></ul><ul><li>Josephine Infante </li></ul>

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