Common Mistakes in B2B PR A NUMBER OF PITFALLS AND MISTAKES ANY B2B PR AGENCY WOULD DO BEST TO AVOID.
The Scattergun Approach Do not to chase down any PR opportunity at all costs Ensure that your PR strategy is well planned and coordinated to offer a clear and consistent message, even if that means missing out on opportunities Going after every opportunity blindly will lead to a dilution of your corporate message.
Losing Momentum Competition is fervent in the media and PR worlds Do not relent on your media drive and give competitors opportunity to steal the limelight Set and maintain a high level of quality and frequency in your reporting.
Status Quo In the world of B2B PR maintaining the status quo will cause you to fall behind Consistently review, revise and update PR strategies to remain up to date on the latest technologies and trends.
Micro PR Never underestimate any opportunity for positive PR No matter how brief or understated, every interaction between companies forms a series of impressions on the company image Neglecting the smaller interactions for any reason can have a damaging effect on company reputation.
Wrong Value Metrics Place the correct value metrics on your campaign Online campaigns can now be easily tracked with web traffic analytic software and social media monitoring tools Make sure your hard work is being tracked and recorded properly otherwise you may be wasting valuable resources on a campaign which isn’t getting results.
(In)Frequency You cannot get by with doing “just enough” Public Relations Infrequent PR is as almost as (in) effective as no PR Make sure you have the resources to make a committed effort towards the PR strategy
Unreachable Goals Be sure that you are setting achievable targets with your PR. Be ambitious with your plans Setting goals which are plainly unreachable with the time or budget afforded to you, can be damaging.