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Common Mistakes in B2B PR

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Common Mistakes in B2B PR

  1. 1. Common Mistakes in B2B PR A NUMBER OF PITFALLS AND MISTAKES ANY B2B PR AGENCY WOULD DO BEST TO AVOID.
  2. 2. The Scattergun Approach Do not to chase down any PR opportunity at all costs Ensure that your PR strategy is well planned and coordinated to offer a clear and consistent message, even if that means missing out on opportunities Going after every opportunity blindly will lead to a dilution of your corporate message.
  3. 3. Losing Momentum Competition is fervent in the media and PR worlds Do not relent on your media drive and give competitors opportunity to steal the limelight Set and maintain a high level of quality and frequency in your reporting.
  4. 4. Status Quo In the world of B2B PR maintaining the status quo will cause you to fall behind Consistently review, revise and update PR strategies to remain up to date on the latest technologies and trends.
  5. 5. Micro PR Never underestimate any opportunity for positive PR No matter how brief or understated, every interaction between companies forms a series of impressions on the company image Neglecting the smaller interactions for any reason can have a damaging effect on company reputation.
  6. 6. Wrong Value Metrics Place the correct value metrics on your campaign Online campaigns can now be easily tracked with web traffic analytic software and social media monitoring tools Make sure your hard work is being tracked and recorded properly otherwise you may be wasting valuable resources on a campaign which isn’t getting results.
  7. 7. (In)Frequency You cannot get by with doing “just enough” Public Relations Infrequent PR is as almost as (in) effective as no PR Make sure you have the resources to make a committed effort towards the PR strategy
  8. 8. Unreachable Goals Be sure that you are setting achievable targets with your PR. Be ambitious with your plans Setting goals which are plainly unreachable with the time or budget afforded to you, can be damaging.

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