Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
A LOOK AT THE SIZE OF THE SMARTPHONESAND NFC ENABLED MOBILE DEVICES MARKET.
CONTENTS•   The size of the global Smartphone market•   The most popular devices•   Smartphone user demographics•   NFC De...
THE SIZE OF THE KEYREGION SMARTPHONEMARKET.
Country   Smartphone salesUK        25,386,000Spain     17,855,000Canada    9,103,000Italy     21,067,000US        97,865,...
Smartphone market share  Japan                 16%Germany                                      37%  France                ...
WHICH PHONES AREMOST POPULAR?
Gartner Report                 IDC Report
SMARTPHONE USERDEMOGRAPHICS.
UK Smartphone market by gender60%50%40%30%      55%                                               44%20%10%0%      Male   ...
UK Smartphone users by age Age 55+                                       18.90%Age 45-54                                16...
NFC ENABLED DEVICEPENETRATION.
NFC Penetration of Smartphone market3.50%          10%                       30%                                    50%   ...
NFC ENABLED SMARTPHONES1. HTC One X                                16. Nokia 3220 + NFC Shell2. HTC One XL                ...
SMARTPHONES ANDRETAIL IN-STORE.
Tasks performed in-store using Smartphones30.00%25.00%20.00%15.00%10.00%                                                Ma...
Activity taken by scanning a QR code in-store     App download    Charitable info         Event info           CouponProdu...
THE RETAIL OPPORTUNITY    The previous graphs show that there is a desire on the behalf of    your audience to engage with...
CASE STUDIES FOR NFC ANDPROXIMITY MARKETING.
JCDecaux READING TRIALAdvertisers who participated in the pilot includedMorrisons, H&M, Universal DVD and UniversalSpecial...
RESULTS    Consumers were positive (78%) about the experience, citing ease-of-    use of NFC as key to the trials success....
Contactless Payments at Isle of WightWhile adoption rates increase for NFC, there is the possibility ofincluding contactle...
Thank you.For any additional information contact:Rob WingroveM: 07805035493E:  rob@rjw-tap.comAll information in this deck...
APPENDIX.
Data sourceswww.nfcworld.comYouGovComscore – 2012 Mobile Future Focusnfcrumors.comnfctimes.comwikipediaReuters.comidc.comh...
Upcoming SlideShare
Loading in …5
×

RJW_Tap NFC Market Research July

787 views

Published on

RJW_Tap is a mobile marketing agency that is dedicated to NFC Marketing. Our main area of expertise is on the delivery of NFC and RFID marketing solutions through mobile devices for brands and agencies. NFC stands for Near Field Communications, which means that a mobile phone can interact with any real world object as long as the phone is NFC enabled.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

RJW_Tap NFC Market Research July

  1. 1. A LOOK AT THE SIZE OF THE SMARTPHONESAND NFC ENABLED MOBILE DEVICES MARKET.
  2. 2. CONTENTS• The size of the global Smartphone market• The most popular devices• Smartphone user demographics• NFC Device penetration• Smartphones and retail in-store marketing• Case studies• Appendix
  3. 3. THE SIZE OF THE KEYREGION SMARTPHONEMARKET.
  4. 4. Country Smartphone salesUK 25,386,000Spain 17,855,000Canada 9,103,000Italy 21,067,000US 97,865,000France 18,788,000Germany 21,300,000Japan 16,902,000
  5. 5. Smartphone market share Japan 16%Germany 37% France 40% US 41% Italy 43% Canada 45% Spain 51% UK 51.30% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
  6. 6. WHICH PHONES AREMOST POPULAR?
  7. 7. Gartner Report IDC Report
  8. 8. SMARTPHONE USERDEMOGRAPHICS.
  9. 9. UK Smartphone market by gender60%50%40%30% 55% 44%20%10%0% Male Femal Female
  10. 10. UK Smartphone users by age Age 55+ 18.90%Age 45-54 16%Age 35-44 21%Age 25-34 22%Age 19-24 14.40%Age 13-17 7.60%
  11. 11. NFC ENABLED DEVICEPENETRATION.
  12. 12. NFC Penetration of Smartphone market3.50% 10% 30% 50% 75% NFC Enabled96.50% Smartphones 90% 70% 50% 25%2011 2012 2013 2014 2015
  13. 13. NFC ENABLED SMARTPHONES1. HTC One X 16. Nokia 3220 + NFC Shell2. HTC One XL 17. Nokia 5140(i) + NFC Shell3. Nexus S 18. Nokia 6034. Google Nexus S 4G 19. Nokia 700/7015. Samsung Galaxy S II (not all versions) 21. Nokia C7/ Nokia N96. Samsung Galaxy Note (not all versions) 22. Nokia Lumia 610 NFC7. Galaxy Nexus 23. Samsung S5230 Tocco Lite/Star/Player One/Avila8. HTC Amaze 4G 24. Samsung SGH-X700 NFC9. Huawei Sonic T20 25. Samsung Wave 578/ Samsung Wave Y10. Huawei Sonic (U8650NFC-1) 26. Motorola L7 (SLVR)11. Sony Xperia S 27. Blackberry Bold 979012. Sony Xperia P 28. BlackBerry Bold 9900/993013. Sony Xperia SOLA 29. BlackBerry Torch 9810/986014. Nokia 6212 Classic 30. Blackberry Curve 9350/9360/93715. Nokia 6131 NFC
  14. 14. SMARTPHONES ANDRETAIL IN-STORE.
  15. 15. Tasks performed in-store using Smartphones30.00%25.00%20.00%15.00%10.00% Male Female5.00%0.00%
  16. 16. Activity taken by scanning a QR code in-store App download Charitable info Event info CouponProduct information 0% 10% 20% 30% 40% 50% 60% 70% 80%
  17. 17. THE RETAIL OPPORTUNITY The previous graphs show that there is a desire on the behalf of your audience to engage with brands in store, using a mobile device, to share info about a product with their friends, and to access rewards or view richer content that relates to a product or service. We looked at QR code engagement as a benchmark to see what sort of engagement is achieved in the retail space when rewards or exclusive content is offered to shoppers, since the mechanic between a QR code and NFC is similar in principle. The opportunity for NFC and retail is large, but if there are concerns about the number of people with NFC enabled devices then there are other proximity solutions available such as loyalty cards with RFID readers, which we will look at in the case studies section, and can be viewed in more detail here:http://www.rjw-tap.com/events/#header
  18. 18. CASE STUDIES FOR NFC ANDPROXIMITY MARKETING.
  19. 19. JCDecaux READING TRIALAdvertisers who participated in the pilot includedMorrisons, H&M, Universal DVD and UniversalSpecial Projects, Mercedes, TV channel ITV2, energydrink Lucozade Sport, games maker EA Games andUnilevers Lynx, Toni & Guy, Magnum and Vaselinebrands.The results show that more than 3,000 people inReading scanned the poster sites during the trial,theequivalent of one million people if the project hadbeen run nationally across the UK.
  20. 20. RESULTS Consumers were positive (78%) about the experience, citing ease-of- use of NFC as key to the trials success.The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action.There were strong download conversion rates, including an average of 28% for video content, rising to a high of 49% when the content was new and previously unseen.Voucher redemptions were found to attract new customers, with activity highest where the poster site was in proximity to the store but also in the area around the university and right across the city.Voucher redemption rates increased across the four-week period as consumers became more familiar with the technology and the possible
  21. 21. Contactless Payments at Isle of WightWhile adoption rates increase for NFC, there is the possibility ofincluding contactless payment and entry mechanics at events usingNFC technology, that does not require a mobile device.More than 10,000 attendees at the Isle of Wight music festival opted touse a contactless wristband to replace their entry ticket and makepayments.Prior to the festival, general ticket holders were given the chance toupgrade their standard entry wristband to one containing a contactlesspayments chip that could be used to store prepaid funds. They couldthen link their wristband to their debit or credit card account to loadfunds onto the account.This technology can be used for any interaction with a bracelet orcard, including loyalty points, Facebook likes and voucher redemption.
  22. 22. Thank you.For any additional information contact:Rob WingroveM: 07805035493E: rob@rjw-tap.comAll information in this deck is © RJW_Tap
  23. 23. APPENDIX.
  24. 24. Data sourceswww.nfcworld.comYouGovComscore – 2012 Mobile Future Focusnfcrumors.comnfctimes.comwikipediaReuters.comidc.comhttp://www.idc.com/getdoc.jsp?containerId=prUS23455612 Gartnerhttp://www.email-marketing-reports.com/wireless-mobile/smartphone-

×