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#datapointlive
Measuring Offline Sources: How We Used
Regional Data Analysis to See the Hidden Impact
of Our Events and Aw...
#DPL15 | @mada299
Enterprise grade links to grow and
engage app users
#DPL15 | @mada299
●
Customers are developers
●
Marketing efforts are 99% focused on events
and education
●
How can we trac...
#DPL15 | @mada299
Events
#DPL15 | @mada299
Solution: Use Google Analytics to
do regional time-based analytics
#DPL15 | @mada299
Example: a meetup in LA
#DPL15 | @mada299
Meetup
#DPL15 | @mada299
Next step: a second Meetup
#DPL15 | @mada299
Example: Facebook ads in India
#DPL15 | @mada299
#DPL15 | @mada299
Next step: keep ads at low frequency
and look for new audiences
#DPL15 | @mada299
Thank You!
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Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidden Impact of Our Events and Awareness-Focused Ads

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Published on

Lightning Talk by Mada Seghete, Co-founder + Marketing, Branch Metrics, at Data Point Live, San Francisco, 10/1/2015

Published in: Data & Analytics
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Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidden Impact of Our Events and Awareness-Focused Ads

  1. 1. #datapointlive Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidden Impact of Our Events and Awareness-Focused Ads Mada Seghete, Co-founder + Marketing, Branch Metrics @mada299
  2. 2. #DPL15 | @mada299 Enterprise grade links to grow and engage app users
  3. 3. #DPL15 | @mada299 ● Customers are developers ● Marketing efforts are 99% focused on events and education ● How can we track this? The challenge
  4. 4. #DPL15 | @mada299 Events
  5. 5. #DPL15 | @mada299 Solution: Use Google Analytics to do regional time-based analytics
  6. 6. #DPL15 | @mada299 Example: a meetup in LA
  7. 7. #DPL15 | @mada299 Meetup
  8. 8. #DPL15 | @mada299 Next step: a second Meetup
  9. 9. #DPL15 | @mada299 Example: Facebook ads in India
  10. 10. #DPL15 | @mada299
  11. 11. #DPL15 | @mada299 Next step: keep ads at low frequency and look for new audiences
  12. 12. #DPL15 | @mada299 Thank You!

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