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#datapointlive
How RedCap Delivers Happiness to
Auto Dealers & Their Customers
Jericho Hartley
Chief Operating Officer of ...
#DPL15
About RedCap
| @iyengar
A B2B SaaS model offering
Automotive Service Valet & Out
of Dealership Experiences via
outs...
#DPL15
The problem: growth potential of core
revenue channels
| @RedCapJH
B2B B2Cvs
#DPL15
The
analysis
| @RedCapJH
B2B
B2C
#DPL15
The result
●
There is a 40 point lift in CSI when customers have
used Pickup/Delivery in the luxury segment (JD Pow...
#DPL15
Thank You!
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How RedCap Delivers Happiness to Auto Dealers & Their Customers

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Lightning Talk by Jericho Hartley, Chief Operating Officer of RedCap, at Data Point Live, San Francisco, 10/1/2015

Published in: Data & Analytics
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How RedCap Delivers Happiness to Auto Dealers & Their Customers

  1. 1. #datapointlive How RedCap Delivers Happiness to Auto Dealers & Their Customers Jericho Hartley Chief Operating Officer of RedCap @RedCapJH
  2. 2. #DPL15 About RedCap | @iyengar A B2B SaaS model offering Automotive Service Valet & Out of Dealership Experiences via outsourced labor.
  3. 3. #DPL15 The problem: growth potential of core revenue channels | @RedCapJH B2B B2Cvs
  4. 4. #DPL15 The analysis | @RedCapJH B2B B2C
  5. 5. #DPL15 The result ● There is a 40 point lift in CSI when customers have used Pickup/Delivery in the luxury segment (JD Power) ● Customers keep loaners 40% longer when they are not using pick-up/delivery ● There is roughly a 20% increase in Repair Order spend when customers do not come into the dealership and sales are made over the phone ● Launching partnerships with Ford, Lincoln, and other luxury dealers | @RedCapJH
  6. 6. #DPL15 Thank You!

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