Marketing to Moms: Why Digital Moms Rule


Published on - Knowing how to engage with moms online is key to any successful PR and marketing campaign. This slideshow shares with you interesting stats about marketing to moms and offers advice on how you can best engage mom how, where and when she wants it!

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Marketing to Moms: Why Digital Moms Rule

  1. 1. WhyDigitalMomsRuleRed Jeweled Media Presentation (2012)
  2. 2. There are 77 million moms with children ages 0-29Source: U.S. Census Bureau Nov. 1999 and 2009
  3. 3. U.S. moms spend $2.1trillion per year, which is15% of our country’s entireeconomy Source: U.S. Census Bureau
  4. 4. Mass advertising is no longer an effective way to market. We are exposed to 3,000+ marketing messages per day. 56% of moms say they don’t look at online ads because they’re not “trustworthy.”Source: Fleishman Hillard & Modern Moms Survey, Oct. 2011
  5. 5. The way to “reach” mom has changed.Red Jeweled Media Presentation (2012)
  6. 6. Mom Is Social 79% of all moms use social media1 30% say they engage with 20+ brands via email, 30% via Facebook, 24% via a brand’s blog and 31% via Twitter2(1) Childs Play Communications via The NPD Group Inc. Dec. 2010; (2) Fleishman Hillard & Modern Moms Survey, Oct. 2011
  7. 7. Mom Trusts Other Moms1 in 4 moms haspurchased a product asa result of arecommendation from asocial media site orblog161% of moms trustcustomer reviews; 31%of moms trust bloggerreviews; 20% of momstrust journalist reviews2(1) Childs Play Communications via The NPD Group Inc. Dec. 2010; (2) Fleishman Hillard & Modern Moms Survey, Oct. 2011
  8. 8. Mom Likes to Share 15% of moms own and maintain their own blog1 9 out of 10 moms say Facebook is their “go- to” source to engage with other moms2(1) Childs Play Communications via The NPD Group Inc. Dec. 2010; (2) Mom Central Consulting, April 2011
  9. 9. Mom Wants to be Heard 46% of moms say they follow a brand in order to give a brand feedback1(1) Fleishman Hillard & Modern Moms Survey, Oct. 2011
  10. 10. Mom Likes Deals86% of momsfollow a brand toget a deal orcoupon; Morethan half saythey’re"frustrated" thatdeals are notfrequent enough1 (1) Fleishman Hillard & Modern Moms Survey, Oct. 2011
  11. 11. Mom Is Mobile 35% of moms use their smart phones while they shop1 68% have given their mobile phone number to a brand2 37% “sleep” with their smart phone3 64% have downloaded a QR Code4 94% use QR codes to seek out a special offer, discount or coupon4(1) Harris Interactive Survey on behalf of marketing firm Eric Mower and Associates, 2011; (2) Fleishman Hillard & Modern MomsSurvey, Oct. 2011); (3) Marketing to Moms Coalition Research, SOAM 2011; (4) Mom Central Consulting, 2012 Survey
  12. 12. Mom Is Conscientious 92% of moms bought something to support a cause. 93% would switch brands to support ones that support causes they believe in1(1) 2010 Cone Cause Evolution Study, Cone Communications
  13. 13. Mom Wants Information 82% read productreviews online before buying1 96% of moms trust products more afterthey’ve done their own research2 Shoppers today use twice as many sources to arrive at a decision3 (1) Mom Central Consulting, April 2011; (2) Mom Central Consulting, April 2011; (3) Google/Shopper Sciences, Zero Moment of Truth Study, April 2011
  14. 14. What Can Marketers Do? Communicate directly and authentically with moms.Moms respond best to information when it comes from another mom who they can relate to.Red Jeweled Media (2012)
  15. 15. What Can Marketers Do? Give moms a reason to engage with your brand via exciting content, fun promotions and coupons and deals.Red Jeweled Media (2012)
  16. 16. What Can Marketers Do?Create opportunities for mom to express herself via your brand. Self-expression is everything!Red Jeweled Media (2012)
  17. 17. What Can Marketers Do? Build relationshipswith influential bloggers and social mediainfluencers to spread your message viaword of mouth.Remember, it’sa peer-to-peer culture!Red Jeweled Media (2012)
  18. 18. What Can Marketers Do? Respond to customers immediately. Be accessible to your customers whether they’re at home or on-the-go. Have a user-friendly website optimized for mobile use. Give deal via QR codesRed Jeweled Media (2012)
  19. 19. What Can Marketers Do? Support a cause that is important not only to your brand but also to your target audience.Red Jeweled Media (2012)
  20. 20. What Can Marketers Do? Don’t preach or sell; rather engage moms with your brand. Moms love brands that love them back!Red Jeweled Media (2012)
  21. 21. Need help engaging with influential moms? Our team of experienced PR experts can help! Contact us at 888-552-0735 to learn more or email: jenny@redjeweledmedia.comRed Jeweled Media (2012)