Scott Swafford, Voters guides

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Reynolds Fellow Scott Swafford spoke about voters guides and putting together last-minute digests of election information at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Saturday, Feb. 1, 2014.

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Scott Swafford, Voters guides

  1. 1. VOTER GUIDES A FINAL BUT IMPORTANT OPPORTUNITY TO HELP VOTERS MAKE INFORMED DECISIONS
  2. 2. WHAT DO VOTER GUIDES DO? • They synthesize what’s already been reported.
  3. 3. WHAT DO VOTER GUIDES DO? • They synthesize what’s already been reported. • They help last-second readers learn quickly.
  4. 4. WHAT DO VOTER GUIDES DO? • They synthesize what’s already been reported. • They help last-second readers learn quickly. • They allow easy comparisons among or between candidates.
  5. 5. WHAT DO VOTER GUIDES DO? • They offer a chance to tell voters what they need to know to participate.
  6. 6. WHAT DO VOTER GUIDES DO? • They offer a chance to tell voters what they need to know to participate. • On the web, they can refer readers back to the volume of information you’ve published to date.
  7. 7. WHAT DO VOTER GUIDES DO? • They offer a chance to tell voters what they need to know to participate. • On the web, they can refer readers back to the volume of information you’ve published to date. • They give you a great opportunity to rake in some additional advertising.
  8. 8. WHAT’S IT TAKE? PLANNING. • Remember that print needs space.
  9. 9. WHAT’S IT TAKE? PLANNING. • Remember that print needs space. • Think about whether a special section is warranted.
  10. 10. WHAT’S IT TAKE? PLANNING. • Remember that print needs space. • Think about whether a special section is warranted. • Collect head-and-shoulders portraits early.
  11. 11. WHAT’S IT TAKE? PLANNING. • Remember that print needs space. • Think about whether a special section is warranted. • Collect head-and-shoulders portraits early. • Recognize that most writing can be done in advance.
  12. 12. WHAT’S IT TAKE? PLANNING. • Remember to present candidates consistently, and to focus on the basics — and the issues.
  13. 13. WHAT’S IT TAKE? PLANNING. • Remember to present candidates consistently, and to focus on the basics — and the issues. • Don’t forget to summarize ballot measures. Share the actual ballot language.
  14. 14. WHAT’S IT TAKE? PLANNING. • Remember to present candidates consistently, and to focus on the basics — and the issues. • Don’t forget to summarize ballot measures. Share the actual ballot language. • Tell people where they can get more information if they want it.
  15. 15. VOTER GUIDES ONLINE
  16. 16. VOTER GUIDES ONLINE
  17. 17. VOTER GUIDES ONLINE
  18. 18. VOTER GUIDES ONLINE
  19. 19. VOTER GUIDES ONLINE
  20. 20. VOTER GUIDES ONLINE
  21. 21. VOTER GUIDES ONLINE
  22. 22. VOTER GUIDES IN PRINT

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