TWITTER, POLITICS & NEWS
Twitter and the 2012 Election• Funding from the Reynolds Journalism  Institute (RJI) to examine twitter reactions to  majo...
Twitter and the 2012 Election• What are people talking about on Twitter  during political events?• How can we understand T...
Partnering with Local News• Dallas and Jacksonville papers• Promoted a local hashtag for the Presidential  debates  – #dmn...
Partnering with Local News• Dallas and Jacksonville papers• Promoted a local hashtag for the Presidential  debates• We col...
Partnering with Local News
Partnering with Local NewsThroughout this project, the number of tweetsusing the hashtag grew
Partnering with Local News
Partnering with Local NewsSecond Presidential Debate – Issue Mentions     Dallas                       Jacksonville     1....
News Audience Survey• Social watching political events  – Watching Presidential debates while    communication with others...
News Audience Survey• Watching debates while talking to others in  person was related to enjoying the debates  more  – But...
News Audience Survey• Talking to others in person or via Twitter was  related to watching more debates  – But not via Face...
Young Voters Experiment• Young voters watched a January 2012 GOP  Primary debate• Answered questions before and after deba...
Young Voters Experiment             Who Tweeted More?• Those with larger Twitter networks• Those with more Political Infor...
Young Voters Experiment                       Change from before debate to after debate                                 Wi...
Challenges• Twitter  – Architecture is continually changing  – Users are constantly growing• Sentiment• Conversations
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Twitter, Politics & News

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J. Brian Houston, Assistant Professor, Department of Communication, University of Missouri, 2012-2013 Reynolds Fellow

Published in: Technology, News & Politics
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  • Twitter, Politics & News

    1. 1. TWITTER, POLITICS & NEWS
    2. 2. Twitter and the 2012 Election• Funding from the Reynolds Journalism Institute (RJI) to examine twitter reactions to major political events
    3. 3. Twitter and the 2012 Election• What are people talking about on Twitter during political events?• How can we understand Twitter political conversation?• How can new organizations understand and use talk on Twitter?
    4. 4. Partnering with Local News• Dallas and Jacksonville papers• Promoted a local hashtag for the Presidential debates – #dmndebate – #jaxdebate
    5. 5. Partnering with Local News• Dallas and Jacksonville papers• Promoted a local hashtag for the Presidential debates• We collected and analyzed the tweets from the debates• Papers reported next day
    6. 6. Partnering with Local News
    7. 7. Partnering with Local NewsThroughout this project, the number of tweetsusing the hashtag grew
    8. 8. Partnering with Local News
    9. 9. Partnering with Local NewsSecond Presidential Debate – Issue Mentions Dallas Jacksonville 1. Jobs 1. Women (full of binders) 2. Taxes 2. Taxes 3. Guns 3. Government (size, role) 4. Women (full of binders) 4. Sheldon Adelson
    10. 10. News Audience Survey• Social watching political events – Watching Presidential debates while communication with others (in person, via Facebook, via Twitter) – How much people enjoyed the debates – How much of the debates they watched
    11. 11. News Audience Survey• Watching debates while talking to others in person was related to enjoying the debates more – But not via Facebook or Twitter
    12. 12. News Audience Survey• Talking to others in person or via Twitter was related to watching more debates – But not via Facebook
    13. 13. Young Voters Experiment• Young voters watched a January 2012 GOP Primary debate• Answered questions before and after debate• Tweeted while watching the debate
    14. 14. Young Voters Experiment Who Tweeted More?• Those with larger Twitter networks• Those with more Political Information Efficacy • More confident that they are knowledgeable and informed about politics• Liberals
    15. 15. Young Voters Experiment Change from before debate to after debate Will win Could beatCandidate Tweets Like nomination Obama VotePaul 278 22.15 .82 .85 33%Romney 158 16.38 .47 .54 6%Santorum 111 3.78 .00 .05 1%Gingrich 103 -14.19 -.46 -.22 -7%
    16. 16. Challenges• Twitter – Architecture is continually changing – Users are constantly growing• Sentiment• Conversations

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