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Community
Connection:
Small-Town
Newspaper
Websites
Bryan Jones,
Owner/Publisher,
The Versailles
Leader-
Statesman and
M...
+
Community Connection
Missouri’s small-town weekly newspapers often provide the only
source of area news. They cover loca...
+
Community Connection
Newspapers without websites lose the opportunity to promote the
next print edition of their newspap...
*Blue Dots represent newspapers without
+
Community Connection
Small-town weekly newspapers need every
opportunity to survive. They need the ability to
adapt to t...
WEBSITE FEATURES AT A GLANCE
Built using the World’s most
popular content management
system, Wordpress, that offers a
flex...
8
LOGO
Homepage: Option 3
Features: Shortened header with navigation, featured article slider with 3 additional side artic...
Mark Nienhueser and Bryan Jones - Community Connections: Small-Town Newspaper Websites
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Mark Nienhueser and Bryan Jones - Community Connections: Small-Town Newspaper Websites

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Mark Nienhueser, advertising director for Missouri Press Service, and Bryan Jones, owner/publisher of The Versailles Leader-Statesman and Morgan County Press, discussed MPS' goal to get small-town newspapers online, and how it actually worked with The Versailles Leader-Statesman, at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

More information about the event: https://www.rjionline.org/events/potter16

Published in: News & Politics
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Mark Nienhueser and Bryan Jones - Community Connections: Small-Town Newspaper Websites

  1. 1. + Community Connection: Small-Town Newspaper Websites Bryan Jones, Owner/Publisher, The Versailles Leader- Statesman and Morgan County Press Mark Nienhueser, Missouri Press Service Advertising Director Potter Conference - April 14th, 2016
  2. 2. + Community Connection Missouri’s small-town weekly newspapers often provide the only source of area news. They cover local school board and city council meetings and print wedding announcements and obituaries. They are trusted by members of their community and are the source community members turn to first for local, reliable news. When small-town weekly newspapers do not have a website or are not using the one they have, they lose an opportunity to further engage with their community. Community members look to Facebook and other online sources for information on issues that immediately affect them. That audience finds a place where they can learn why sirens are sounding, area schools are on lockdown or roads are closed.
  3. 3. + Community Connection Newspapers without websites lose the opportunity to promote the next print edition of their newspaper. They cannot receive added revenue from online content, they are unable to capitalize on advertising revenue from vendors looking for hyper-local sources of online traffic, and they are unable to provide online database of past issues. Most importantly, newspapers without websites are unable to grow their community engagement. They are losing their audience to other news providers. There are currently 47 Missouri small-town weekly newspapers without websites and 27 newspapers with websites that lack advertising opportunities.
  4. 4. *Blue Dots represent newspapers without
  5. 5. + Community Connection Small-town weekly newspapers need every opportunity to survive. They need the ability to adapt to the future needs of their community members and the opportunity to profit from new streams of revenue. A simple, mobile-optimized, user-friendly website would be invaluable to the 47 Missouri newspapers who either can’t afford a website or do not have the time to become a website design expert.
  6. 6. WEBSITE FEATURES AT A GLANCE Built using the World’s most popular content management system, Wordpress, that offers a flexible and easy to use admin interface, a robust feature set, and permission-based security. ROBUST CMS Give your paper’s website a “facelift” so that it looks like an inviting, modern, more visually appealing news site. UPDATED DESIGN Improve the sitemap and navigational structure to make it easy for visitors to quickly find the news, events and information that interests them. CONTENT ORGANIZATION Functions on all devices automatically, including desktop, tablet and mobile. RESPONSIVE DESIGN Provide valuable, insightful, informative and educational content on local news and events as well as general topics of interest for your audience, updated easily as news happens. USEFULNESS Comprehensive analytics reporting will be setup and communicated to the newspaper team on a consistent schedule, which would include an analysis of site traffic performance, and further exploration of navigation structure. ANALTYICS 7
  7. 7. 8 LOGO Homepage: Option 3 Features: Shortened header with navigation, featured article slider with 3 additional side articles, top 728x90 fits above content/below slider, main content organized by channel with 1 glossy image & featured article each, right rail with top 300x250, and social links. Social IAB Standard Ad sizes included: top 728x90, bottom 728x90, top right 300x250, and an in-story 160x600.

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