Jim Pumarlo, Election-related letters to the editor

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Jim Pumarlo, consultant at Community Newspaper Success Strategies, spoke about how to handle election-related letters to the editor at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Friday, Jan. 31, 2014.

Published in: News & Politics
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Jim Pumarlo, Election-related letters to the editor

  1. 1. Outstanding Election Coverage Handling letters to the editor Jim Pumarlo
  2. 2. Element: Letters to the editor    Lifeblood of editorial page Be wary of orchestrated campaigns Decide criteria    Ads vs. letters Stories vs. letters Address 11th-hour exchanges
  3. 3. Explain: Nice try, but … ‘Letter-writing campaigns are very much part of campaign strategies today. Candidates see it as a way to supplement paid advertising.’
  4. 4. Community Newsroom Success Strategies “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a SmallTown Newspaper" "Votes and Quotes: A Guide to Outstanding Election Campaign Coverage" "Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists in the Age of New Media" Jim Pumarlo Newspaper Consultant Red Wing MN (651) 380-4295 jim@pumarlo.com www.pumarlo.com

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