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Don’t think social media is worth the time and effort in your small newsroom? You might want to reconsider, says Jaci Smith, managing editor of the Faribault (Minn.) Daily News.
Facebook co-founder Mark Zuckerberg reported in August, “For the first time ever, one billion people used Facebook in a single day.”
For Smith, statistics like this reaffirms how useful social media tools can be in connecting with a news audience.