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Archie Thornton: Content and the Fourth Industrial Revolution


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For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.

In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.

Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).

Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.

Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.

Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.

Published in: News & Politics
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Archie Thornton: Content and the Fourth Industrial Revolution

  1. 1. Archie J. Thornton Director Former Managing Director Ogilvy & Mather Worldwide
  2. 2. “Immersive Virtual Reality is a Tsunami coming. It will be as transformative as the P.C, the Internet, & Mobile.” Michael Yanover Creative Artists Agency The Hollywood Report July, 2016
  3. 3. The Quest for Content
  4. 4.  Content; not Subscriber Base  Preferred Access to Music  Control of Movie Production Vertical Integration
  5. 5. “This is not about entertainment or just playing video Games. This is a different way of interacting with the World, a new generation of Computers!” Thomas Tull, Founder Legendary Pictures Forbes Magazine November, 2016
  6. 6. Goldman Sachs predicts AR/VR will outpace TV in annual revenues by 2025
  7. 7. Aerospace & Defense
  8. 8. Magic Leap
  9. 9. Simultaneous Localization & Mapping S. L. A. M.
  10. 10. “It could kill the $120 billion market for flat-panel displays & shake the $1 trillion global consumer electronics business to its core.” David M. Ewalt Forbes Magazine
  11. 11. Archie J. Thornton Director Former Managing Director Ogilvy & Mather Worldwide