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Kim Garretson, Realizing Innovation; and Asif Khan, Location Based Marketing Association: Engagement in the physical world


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Kim Garretson has co-founded three digital agencies, two of which are now owned by the global holding companies Interpublic Group and Publicis. He recently sold his equity in Ovative Group, a boutique digital consulting firm in Minneapolis.

Previously, Garretson was Best Buy's head of emerging media where he created original content marketing initiatives for the retailer and was the company’s liaison to the venture capital industry. He also was a 2013-2014 RJI Fellow at the Donald W. Reynolds Journalism Institute.

With the speed of innovation emerging from startup company ecosystems, including the venture capital industry, corporations in media and advertising-related businesses need better platforms and tools for connecting with the best startups for their innovation initiatives. Garretson's consulting practice is focused on developing services for media and advertising companies to address this need.

A proud Canadian, Asif Khan is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Khan recently formed the Location Based Marketing Association, an international group dedicated to research and education in the space.

Prior to launching the LBMA, Khan built four startups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Khan’s weekly video podcast, This Week In Location-Based Marketing.

An avid technology evangelist, Khan also holds a degree in economics and management sciences from the University of Waterloo, is a adjunct professor at Penn State University and can be found on Twitter at @AsifRKhan.

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Kim Garretson, Realizing Innovation; and Asif Khan, Location Based Marketing Association: Engagement in the physical world

  1. 1. 1 Dissecting Engagement in the Physical World Kim Garretson @KimGarretson Asif Khan @AsifRKhan @TheLBMA
  2. 2. 2 App World Becoming Notification World App World Becoming Notification World
  3. 3. 3 Reinventing the Digital Circular As a Notification Service API HOME.COM Retail  Advertisers Out  Of  Stock Price  Alert Wishlist Get  Alerts Searches  &  Topics Social  Shares: TRACKIF INTENT PLATFORM Buy Email  MarkeDng CRM PersonalizaDon
 &  RecommendaDon Merchandising Favorites: Alerts Mobile
  4. 4. The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. 
 We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 1,000+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta, Dallas, Seattle, Chicago, Los Angeles, Amsterdam, Berlin, Edinburgh, London, Dublin, Madrid, Singapore, Sydney, Stockholm, Austin, Sao Paulo, Hong Kong, Milan, Paris
  5. 5. The Location Ecosystem
  6. 6. 85% Of all data has a location element
  7. 7. Location Is The New Cookie
  8. 8. What Is A Screen?
  9. 9. Augmented Reality
  10. 10. Leveraging The IOT
  11. 11. Leveraging Real Time Data
  12. 12. Telematics + Wearables
  13. 13. Funcational Content
  14. 14. Location + IP
  15. 15. WiFi, Beacons & Bulbs
  16. 16. Blending Media
  17. 17. Location Informs Context
  18. 18. Drawing Attention & Emotion
  19. 19. Key Takeaways “A place is wherever you are right now” “Location is the New Cookie” “LBM is not only about mobile, but the integration of media around places”
  20. 20. @AsifRKhan @TheLBMA Thanks For Your Attention