Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Executive Surf 08 Generic

316 views

Published on

  • Be the first to comment

  • Be the first to like this

Executive Surf 08 Generic

  1. 1. The online search network for executives
  2. 2. Web Marketing <ul><li>We access a multitude of channels to generate both passive and active candidates for positions. One of these is web marketing </li></ul><ul><li>We aim to maximize interest and then route relevant traffic to a unique advertisement for the position </li></ul><ul><li>Firstly, consider where a potential candidate starts from... </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  3. 3. Web Marketing Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  4. 4. Web Marketing Specialist career search engines Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us Generic search engines
  5. 5. Web Marketing When a relevant search is performed, our links appear amongst the first results, on their own merits, as sponsored links, and also embedded in the results from other websites, as they are cross-posted. Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  6. 6. Web Marketing After clicking on the link, the user is sent to a web based advert Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  7. 7. Web Marketing And from there to our site Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  8. 8. Web Marketing Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  9. 9. Web Marketing These pages will provide a link and/or a call to action to register on ExecutiveSurf's portal for this position Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  10. 10. Desk Research <ul><li>We use: </li></ul><ul><ul><li>professional networking sites </li></ul></ul><ul><ul><li>career management sites </li></ul></ul><ul><ul><li>and job board databases. </li></ul></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  11. 11. Desk Research <ul><li>We point them all to our registration page </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  12. 12. Executive Search <ul><li>We use traditional Executive Search methods: </li></ul><ul><ul><li>target list I/D </li></ul></ul><ul><ul><li>name generation </li></ul></ul><ul><ul><li>networking </li></ul></ul><ul><ul><li>approach </li></ul></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  13. 13. Executive Search <ul><li>We point them all to our registration page </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  14. 14. Other Channels <ul><li>We use all available methods of generating candidates: </li></ul><ul><ul><li>ExecutiveSurf Database </li></ul></ul><ul><ul><li>Newspaper advertisement campaigns </li></ul></ul><ul><ul><li>Online banner ads </li></ul></ul><ul><ul><li>Targeted mailing </li></ul></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  15. 15. Other Channels <ul><li>We point them all to our registration page </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us                                           
  16. 16. “ The Last Mile” <ul><li>Interested/interesting candidates register </li></ul>...which produces longlists... ...edited by us. Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us                                           
  17. 17. “ The Last Mile” <ul><li>You can see progress in real time by accessing your personal account </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  18. 18. “ The Last Mile” <ul><li>You can see longlists becoming shortlists </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  19. 19. “ The Last Mile” <ul><li>You will see candidates’ summaries, and the following options: </li></ul>Profile with career details Attachments (CV, Cover letter, ...) Comments left by ES staff . Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  20. 20. “ The Last Mile” <ul><li>You write comments, select and de-select </li></ul><ul><li>We follow the process through your interview, the offer, the negotiation, the placement… </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us
  21. 21. About Us <ul><li>Search strategy definition </li></ul><ul><li>Effective buying </li></ul><ul><li>Industry/ sector expertise </li></ul><ul><li>Web-based execution </li></ul>Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us Value Proposition
  22. 22. About Us Web Marketing Desk Research Executive Search Other Channels “ The Last Mile” About Us Clients
  23. 23. The online search network for executives 71 Leonard St, London EC1V 4LY - Tel: + 44 20 77291837 http://www.executivesurf.com - info@executivesurf.com

×