About Specialized in media, ad tech, programmatic advertising and data management .
Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved.
-Media trading on ad buying platforms and yield management on ad exchanges
-Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools.
-Carry out strategy for DMP and data management for both first party and third party data
- Cross-device and cross-media trading capabilities
-Strategic thinking and insights for marketers
- Ability to build bespoke programmatic solutions for clients beyond media trading