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Taking Hollywood Out of Production

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Presented during Creative Week 2012, R/GA's Vin Farrell and Taras Wayner discuss how R/GA's unique Digital Studio uses a steamlined production and storytelling model to efficiently create inspiring, informative and entertaining digital videos.

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Taking Hollywood Out of Production

  1. 1. TAKING THEHOLLYWOODOUT OFPRODUCTIONCreative WeekMay 8th, 2012 Proprietary & Confidential. © 2012 R/GA All rights reserved.
  2. 2. VIN FARRELL TARAS WAYNERSVP CREATIVE OPERATIONS SVP EXECUTIVE CREATIVE DIRECTOR Proprietary & Confidential. © 2012 R/GA All rights reserved. 2
  3. 3. Proprietary & Confidential. © 2012 R/GA All rights reserved. 3
  4. 4. Proprietary & Confidential. © 2012 R/GA All rights reserved. 4
  5. 5. Proprietary & Confidential. © 2012 R/GA All rights reserved. 5
  6. 6. Proprietary & Confidential. © 2012 R/GA All rights reserved. 6
  7. 7. Proprietary & Confidential. © 2012 R/GA All rights reserved. 7
  8. 8. If you’re in a situation long enough, you think it’s normal. Proprietary & Confidential. © 2012 R/GA All rights reserved. 8
  9. 9. Proprietary & Confidential. © 2012 R/GA All rights reserved. 9
  10. 10. Object Experience Proprietary & Confidential. © 2012 R/GA All rights reserved. 10
  11. 11. January 2012Proprietary & Confidential. © 2012 R/GA All rights reserved. 11
  12. 12. February 2012Proprietary & Confidential. © 2012 R/GA All rights reserved. 12
  13. 13. Format Proprietary & Confidential. © 2012 R/GA All rights reserved. 13
  14. 14. Format Message Proprietary & Confidential. © 2012 R/GA All rights reserved. 14
  15. 15. 1950’sTraditional Production Model 2012 2000’s Production For Digital Proprietary & Confidential. © 2012 R/GA All rights reserved. 15
  16. 16. JUST BECAUSE IT’S 4 INCHES BY 3 INCHES DOESN’T MEAN IT SHOULD COST THAT MUCH LESSProprietary & Confidential. © 2012 R/GA All rights reserved. 16
  17. 17. Proprietary & Confidential. © 2012 R/GA All rights reserved. 17
  18. 18. Necessity+ Process Innovation Proprietary & Confidential. © 2012 R/GA All rights reserved. 18
  19. 19. technologist interaction creative motion/computer producer designer director graphic artist Proprietary & Confidential. © 2012 R/GA All rights reserved. 19
  20. 20. Proprietary & Confidential. © 2012 R/GA All rights reserved. 20
  21. 21. Shooting Stage w/ CYCLive Action Edit Wall Producer Bullpen Sound Design / FinishingLive Action Edit Computer Graphics / Motion Graphics Entrance Proprietary & Confidential. © 2012 R/GA All rights reserved. 21
  22. 22. Proprietary & Confidential. © 2012 R/GA All rights reserved. 22
  23. 23. Case Studies Nike Free | Acuvue | Nike Fuel Band Proprietary & Confidential. © 2012 R/GA All rights reserved. 23
  24. 24. Proprietary & Confidential. © 2012 R/GA All rights reserved. 24
  25. 25. Proprietary & Confidential. © 2012 R/GA All rights reserved. 25
  26. 26. Proprietary & Confidential. © 2012 R/GA All rights reserved. 26
  27. 27. Proprietary & Confidential. © 2012 R/GA All rights reserved. 27
  28. 28. Proprietary & Confidential. © 2012 R/GA All rights reserved. 28
  29. 29. Thank You. Proprietary & Confidential. © 2012 R/GA All rights reserved. 29
  30. 30. Proprietary & Confidential. © 2012 R/GA All rights reserved. 30

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