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Apercu des futures applications commerce - Think mobile with google - 2011

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Apercu des futures applications commerce - Think mobile with google - 2011

  1. 1. Aperçu des futuresapplicationscommerceFLORENCE  DISS  COMMERCE  PARTNERSHIPS,  GOOGLE  
  2. 2. Agenda 1 LE COMMERCE AUJOURD’HUI 2 NOTRE VISION 3 COMMENT Y ARRIVER ?
  3. 3. Le commerce devient digital
  4. 4. Le mobile comme compagnon fidèle
  5. 5. 42% Les chiffres qui disent tout déclarent utiliser leur Smartphone à au moins une étape de leurs achats 20% (avant / pendant / après)des répondants ont utiliséleur mobile pour faire des recherches et ensuite acheter en magasin.Source: IPSOS FR Survey, Mars2011
  6. 6. Une vision du commerce prenant tous lesmedias en compte Online Shopping Offline Shopping
  7. 7. Personnalisée, pour vous ESTELLA Vêtements de sports Cliquez ici pour une réduction de 20% SPORTS BAR Une Offre Happy Hour ici. RECOMMENDATION Vous avez aimé Farina, vous aimerez cet endroit
  8. 8. Nous n’y sommes pas encore, mais nous ytravaillonsMission faire le lien entre le online et le offline,tout en offrant une expérience riche et multi-canal Trouver des Offres Recherche Trouver à Produit proximité Transaction
  9. 9. Ce qui existe déjà : Google Shopping
  10. 10. Pour bientôt : Local Shopping
  11. 11. Pour bientôt:Google Shopper et la disponibilité locale
  12. 12. Le Futur : Les Offres OFFRES CIBLES •  Démographie •  Par préférence MULTIPLES TYPES D’OFFRES •  “Offre de la journée” •  Achats regroupés PLUSIEURS POINTS DE DISTRIBUTION •  Email offres •  Hub centralisé
  13. 13. Le Futur : Mobile Wallet. PAIEMENTS Crédit FIDELITE Débit Points Stored Value Carte de Fidélité Métro TRANSACTIONS IDENTITE Offres Passeport Tickets Cinéma Carte d’identité Billets d’avion Carte Secu Navigo Carte de membres
  14. 14. Quel impact pour vous ? •  Pensez à une stratégie commerce globale : plus de différenciation entre online et offline •  Des flux structurés et disponibles •  Une stratégie d’offre et de paiement ciblée et personnalisée •  Le mobile comme point de rencontre

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