1.
2 C E N T S ’ W O R T H
MOBILE MARKETING
WHY IT IS PROFITABLE AND
SHOULDN’T BE IGNORED.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

2.
T I M E F L I E S A N D
S O D O E S
T E C H N O L O G Y
It used to be a myth where
people can do transactions
using their phones, the closest
we got was by calling
establishments to purchase
products and or ask for
services with limited coverage
geographically.
We have indeed surpassed this
today, most transactions are
done online using mobile
phones. And businesses took
the necessary opportunity and
expanded their geographical
consumer reach.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

3.
I T I S N O L O N G E R
A M Y T H . . .
8 0 %
of internet users
own a smartphone.
Research has shown
the inevitable
growth of mobile
users.
of companies have
integrated mobile
marketing into their
overall marketing
strategy.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com
6 8 %
smartinsights.com

4.
I T I S N O L O N G E R A
Q U E S T I O N W H E T H E R
M O B I L E M A R K E T I N G I S
I M P O R T A N T , W E A L R E A D Y
K N O W T H A T I T I S .
T H E M O R E C R E D I B L E
Q U E S T I O N I S H O W D O
M O B I L E U S E R S B E H A V E ?
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

5.
Average smartphone
conversion rates are up 64%
compared to the average
desktop conversion rates.
6 4 %
of consumers who search for
a type of local business on a
mobile device call or go to
that business within 24
hours.
8 8 %
MOBILE MARKETING UPTREND
C O N V E R S I O N R A T E
cmsreport.com
nectafy.com
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

6.
T H E F U T U R E I S N O T
T H A T F A R . .
STATISTICS SHOW THAT CONTENT FOR ONE IS IMPORTANT, AND
MAKING IS SEAMLESSLY ACCESSIBLE BY MOBILE USERS SHOULD ALSO
BE A PRIORITY.
8 3 %
of mobile users say
that a seamless
experience across
all devices is very
important
of mobile users say
that a seamless
experience across
all devices is very
important
9 1 % 7 2 %
of digital AD
spending shall be
allotted to mobile
marketing by 2019 in
the US alone.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com
marketingland.com

7.
U N D E R S T A N D I N G
B E H A V I O R A N A L Y T I C S
Projections from 2015 have predicted signs that mobile internet
usage will not falter at all in the next 5 years.
15%
30%
45%
60%
Other Devices Desktop/Laptop Mobile
0%
Internet usage from
2008-2015 statistics
Mobile at 51%
Desktop/laptop has
41%
Other devices 7%
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com
smartinsights.com

8.
U N D E R S T A N D I N G A P P S
A N D B R O W S E R U S A G E
Apps - when a user downloads an "APP"
for quick website access (playstore, app
store etc..)
Browser - when a user opens google
chrome, safari and other using their
mobile phone to access a website.
Apps
90%
Browsers
10%
90% on mobile are spent
on apps where 10% as a
minority use browsers to
search.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com
smartinsights.com

9.
W H Y T A K E
A D V A N T A G E N O W ?
Despite the growth of media usage, advertisers
are not at par with the trend. Majority of digital
marketing industry budget is geared towards
mobile.
This only signifies that you should grab this
advantage now!
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

10.
S I G N I F I C A N T V A L U E S I N
T H E N E X T Y E A R S :
14B
28B
42B
56B
2015 2016 2017 2018 2019
70B
0B
Mobile Ad spending (Billions $)
28.7
40.5
65.8
49.8
57.7
20%
40%
60%
80%
2015 2016 2017 2018 2019
0%
Percentage of digital ad
spending
49%
60.4%
66.6%
69.7%
72.2%
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com
smartinsights.com

11.
S E V E R A L K E Y P O I N T S T O
P O N D E R B E F O R E Y O U D E C I D E
T O H A V E Y O U R O W N A P P .
1. This is a no brainier for e commerce sites - online shopping is
at its peak.
2. For Real Estate - mobile “app” sites for client database or
mobile listing site. Develop an idea by creating a “Scope of
Work”. Figure out a workflow and where the site leads to.
3. Consult a professional in building the app.
4. Ask for online developer referrals to build your own app
5. Do consider server quality - mobile apps should not crash at
any point while users are scanning through it. Ask the developer.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

12.
T A K E A W A Y S !
It is by assumption that if your buyer persona has internet
they more likely have a smartphone.
You can use apps that are directly related to your
business, or you can create a supporting app that draws
attention to your brand.
Determine if it allows a customer to interact with your
product or service in a more meaningful way than your
website.
Mobile applications require a lot of planning.
Your options, design, and interface should be clean,
effective, and look good.
Spend more now and save in the future - take in mind that
app development can be costly, although an expense that
can be more rewarding in the near future.
Better mobile app performance will help increase
recommendations, hence your conversions.
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

13.
M O B I L E M A R K E T I N G I S
N O T R O C K E T
S C I E N C E . . . Y O U J U S T N E E D
T O K N O W W H E R E T O S T A R T
A N D W E C A N H E L P Y O U
W I T H T H A T
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com

14.
MOBILE MARKETING MODULES
ARE ON ITS MERRY WAY...
STAY CONNECTED!
VISIT: WWW.REALESTATELEADSPROSPECTOR.COM
Confused? When and where to start your mobile
marketing campaign? Get in touch with us and
we will provide the assistance you need.
Email: Les@RealEstateLeadsProspector.com
Direct line: 407 401 9225
REAL ESTATE LEADS PROSPECTOR
www.realestateleadsprospector.com