Regus Case Study: The Marketing Department


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Regus Case Study: The Marketing Department

  1. 1. CLIENTDo you have a business that needs creative and affordable marketing solutions? Then TheMarketing Department (TMD) is your go-to shop for advertising. In 2008, John Cooley andRich Caserta opened TMD to service the needs of clients throughout the nation, usingseasoned advertising professionals from big agencies to provide top creative services andstrategy without the big agency price tag.ChallengeTMD wanted to grow its business by being accessible and convenient to business clientswith locations around the country. The company’s model for growth was built on theability to open new offices quickly while maintaining a consistent and professional image.However, finding the perfect cost-effective solution for the company’s growth plan wasdifficult, with most office spaces requiring long-term commitments with high overheadcosts.SolutionRegus Virtual Offices have helped TMD create a presence in new markets instantly. Withfriendly receptionists, prestigious addresses, and business support services, TMD can nowmaintain a professional image in more cities for less.Plus, in TMD’s major markets the company has upgraded to fully furnished Regus officescomplete with access to meeting rooms, video communications studios, IT support, andmore. Now, TMD can be virtually everywhere, virtually all the time.Regus gives TMD exactly the manpower, space, and flexibility it needs to be everywhereat once. In fact, every franchise TMD opens uses a Regus Office or Virtual Office to takeadvantage of these amenities and show clients that the firm has the capacity, expertise, andavailability needed to be a cost-effective marketing resource.Cooley noted, “Image is very important to a marketing company, and thanks to Reguswe can maintain a strong profile in all our franchise locations including premier areas likeConnecticut, Colorado, Texas, and New Jersey.”Today, Regus has helped TMD sell over 20 franchise locations, with an additional 30locations expected nationwide by the end of the year.“Working with Regus madeexpanding our business intonew markets so much easier.We didn’t have to worryabout office space or findinga place to meet new clients.”John CooleyFounder CEOThe Marketing DepartmentRegus Offices and Virtual Officeshelp a marketing agency gainclients virtually everywhere.Regus Offices, VirtualOffices, and MeetingRooms in Colorado,Texas, New Jersey,and beyondFlexible WorkspaceSolutions1500 locations | 600 cities | 100 countries1-800-OFFICES |
  2. 2. Regus workplace solutions are dedicated to helping global organizations realize thefull potential offered by alternative working models. In short, we help enable radicaltransformations in the way organizations do business.With a global network spanning 600 cities and over 100 countries, we are the world’slargest provider of innovative workplace solutions. And by tailoring these solutions to ourcustomers’ needs, we enable them to grow revenues, reduce costs, increase profitability,become more agile, and provide great working environments for their people.The world of business is changing, and so are the ways businesses work. Organizationsare under pressure to do more than improve efficiency — they must increase productivitywith fewer resources.With Regus you can...This is why most Fortune 500 and FTSE 500 businesses are Regus customers.• Reduce infrastructure costs up to 60% and remove leases from your balance sheet• Establish an instant presence in new markets• Empower your people, reduce their commutes, and increase their productivity• Provide globally consistent standards for your distributed workforce• Create great working environments where your people can collaborate and workmore effectively• Enable professional mobile working practices, wherever your people areWith a global network spanning600 cities and over 100 countries,we are the world’s largestprovider of flexible workspace.1500 locations | 600 cities | 100 countries1-800-OFFICES |