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RECREATIONAL
HOCKEY ADVERTISING
HOCKEY
is perceived to
 Provide a
welcoming
environment
 Help build
character
 Develop life-skills
for children
 Have ...
Every Year
Canadians frequently
visit community or
municipal ice arenas.
1
in 3
Source: iPsos Reid study commissioned by R...
Hockey is Canada’s game.
of Canadian adults feel that hockey is an important source of national pride
48%
Source: Jack Jed...
45%
of adults with children under 18
living at home visit community or
municipal ice arenas each year.
Source: iPsos Reid ...
Positive Mindset
Passionate  Engaged  Proud
Team Spirit  National Pride  Sense of Belonging
43%
of adults who visit community or
municipal ice arenas have higher
than average household income.
Passionate,
committed &
loyal audience
of Canadian men who
play hockey, play 1+
times/ week
92%
Average cost of
outfitting...
RECREATIONAL
HOCKEY ADVERTISING
Over
160 Million
annual
impressions
Over 3,500 venues across Canada
Including hard-to-reach rural markets
MULTI-PLATFORM
& EXPERIENTIAL
ADVERTISING
OPPORTUNITIES
www.recmedia.com
info@recmedia.com
888-746-5237
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Recreational Hockey Advertising

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Find out how recreational hockey advertising offers valuable grassroots opportunities for companies to make meaningful connections with a desirable target audience, while supporting their communities.

Published in: Marketing
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Recreational Hockey Advertising

  1. 1. RECREATIONAL HOCKEY ADVERTISING
  2. 2. HOCKEY is perceived to  Provide a welcoming environment  Help build character  Develop life-skills for children  Have strong role models for children Source: Research conducted by GFK, commissioned by BAUER
  3. 3. Every Year Canadians frequently visit community or municipal ice arenas. 1 in 3 Source: iPsos Reid study commissioned by REC Media
  4. 4. Hockey is Canada’s game. of Canadian adults feel that hockey is an important source of national pride 48% Source: Jack Jedwab, Association for Canadian Studies (Nov 14, 2012)
  5. 5. 45% of adults with children under 18 living at home visit community or municipal ice arenas each year. Source: iPsos Reid study commissioned by REC Media
  6. 6. Positive Mindset Passionate  Engaged  Proud Team Spirit  National Pride  Sense of Belonging
  7. 7. 43% of adults who visit community or municipal ice arenas have higher than average household income.
  8. 8. Passionate, committed & loyal audience of Canadian men who play hockey, play 1+ times/ week 92% Average cost of outfitting a child for hockey $740 Minimum annual cost to enroll a child playing minor hockey at the AAA level $8K
  9. 9. RECREATIONAL HOCKEY ADVERTISING
  10. 10. Over 160 Million annual impressions
  11. 11. Over 3,500 venues across Canada
  12. 12. Including hard-to-reach rural markets
  13. 13. MULTI-PLATFORM & EXPERIENTIAL ADVERTISING OPPORTUNITIES
  14. 14. www.recmedia.com info@recmedia.com 888-746-5237

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