Masterbaiting: The art of link bait content


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The art of creating sticky content that people want to read and link to.

Presentation Slides from RETech South

Published in: Real Estate, Technology, Design

Masterbaiting: The art of link bait content

  1. 1. + Masterbaiting The fine art of creating link bait content By: Mary McKnight
  2. 2. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” + What is Masterbaiting? The term is driven from the SEO tactic of “link baiting.” Some witty SEOs that specialized in link baiting began calling themselves Master Baiters. Link Bait is: content that people want to read and link to
  3. 3. What will linkbait do for you? • Builds natural backlinks at optimal velocity • The more links you have the higher you show up in Google SEO + • Interesting content drives in traffic • Creates a need in the visitor’s mind to re- visit Traffic • Creates a need for visitors to become subscribers • Can provide new income opportunities Conversion
  4. 4. How linkbait helps your SEO + Seach Engine Optimization Builds backlinks for you over time so it saves you time Backlinks are links from other sites to yours (google weighs them heavily) Helps your site rank in the engines better Keeps link velocity up
  5. 5. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” + Repeat Traffic Creates a stickiness on your site that makes people want to come back and visit your site Gives people a reason to WANT tot subscribe to your RSS Feed Keeps the site lively and entertaining
  6. 6. 1 Linkbait post per month can result in thousands of new links to your site + Examples of Linkbait Humor Contests and Badges Viral Video Top 10 Lists News Tools/Applications
  7. 7. Humor and Lists +
  8. 8. Viral Video +
  9. 9. The Complaint Letter +
  10. 10. Contests and Badges +
  11. 11. Ideas for Real Estate Complaint Letter to Obama, Bank, Homeowner in Foreclosure The 10 Worst/Ugliest Homes on the Market Humorous Take on Bad Lending + Practices Video rant on the bailout or bad lending practices Christmas contest for best house decorations or lights For more ideas, visit or hire: Provides linkbait consulting
  12. 12. How to Market Linkbait Posts Linkbait posts can be placed on, or other article syndication sites Use social media sites like Twitter, Facebook and LinkedIn to tickle your friends with these posts + get new driving toolsyour posts Delicious and StumbleUpon Use traffic like Digg, to viewers to Since you only write these once in a while, be sure to tickle your friends and ask them to read, comment and Digg, Delicious or Stumble these posts as well