The changingmobile landscape
Traditionaldesktop salesTablet & phonesales are up
Boundaries are blurringwith tablets and phonesPhones are becomingbigger. Tablets arebecoming smaller.
Devices are becomingcheaper and more homogenous.Less focus on theactual technologyitself, more focus onwhat it can provide.
Mobile continues to changethe way people behave
How has mobile designchanged and where is thischange taking us?
A picture is wortha thousand words.An interface is wortha thousand pictures.— Ben Shneiderman
Until recently, digitaldesign strived toimitate the physicalenvironment.
Unique to the digital spaceNow we’re seeing amore simplified approachdriven by need.
A need for the simple,minimal, clear layouts.Focusing on typography, Flat aestheticsand style, Less skeuomorphic interface...
An approach led by intuition and explorationstrict buttonsstaticgesturesmovementHow we interact
Increasing interactionprompts more immersivestorytelling.A fluid sense of exploration and discovery
Digital needsto be scalable.We now expect thingsto be responsive andwork across all of ourenvironments
Content that caters for theuser’s need to consumecontent sporadically acrossdevices and mediums.Content that is relevant, ...
If I go to a train website,I don’t really want tosee a picture of RichardBranson smiling at me,I don’t want to read theChi...
Where are we heading?
Just recently we are seeing theseeds of what could be our future.Interactions that aremore meaningful.
Gradually we’ll see theunification of desktop andmobile in one single design.All this will reinforce  the ideal ofa unique ...
Information comes to you as you need itrather than having to physically go and find it.Unobtrusive interfaces thatallow us...
The internet of thingsKevin Ashton, 1999
Ecosystem of connected services— Aaron Walter
No matter how cool yourinterface is, it would be better ifthere were less of it.— Alan Cooper
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
REBORN. University | The Changing Mobile Landscape
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REBORN. University | The Changing Mobile Landscape

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REBORN. University | The Changing Mobile Landscape

  1. 1. The changingmobile landscape
  2. 2. Traditionaldesktop salesTablet & phonesales are up
  3. 3. Boundaries are blurringwith tablets and phonesPhones are becomingbigger. Tablets arebecoming smaller.
  4. 4. Devices are becomingcheaper and more homogenous.Less focus on theactual technologyitself, more focus onwhat it can provide.
  5. 5. Mobile continues to changethe way people behave
  6. 6. How has mobile designchanged and where is thischange taking us?
  7. 7. A picture is wortha thousand words.An interface is wortha thousand pictures.— Ben Shneiderman
  8. 8. Until recently, digitaldesign strived toimitate the physicalenvironment.
  9. 9. Unique to the digital spaceNow we’re seeing amore simplified approachdriven by need.
  10. 10. A need for the simple,minimal, clear layouts.Focusing on typography, Flat aestheticsand style, Less skeuomorphic interfacesand intuitive user interfaces.
  11. 11. An approach led by intuition and explorationstrict buttonsstaticgesturesmovementHow we interact
  12. 12. Increasing interactionprompts more immersivestorytelling.A fluid sense of exploration and discovery
  13. 13. Digital needsto be scalable.We now expect thingsto be responsive andwork across all of ourenvironments
  14. 14. Content that caters for theuser’s need to consumecontent sporadically acrossdevices and mediums.Content that is relevant, transparent andtargetted at users not at devices.
  15. 15. If I go to a train website,I don’t really want tosee a picture of RichardBranson smiling at me,I don’t want to read theChief Exec’s ambitionsand life history.All I want to know iswhat time my train isand how much it is.— Bruce Lawson
  16. 16. Where are we heading?
  17. 17. Just recently we are seeing theseeds of what could be our future.Interactions that aremore meaningful.
  18. 18. Gradually we’ll see theunification of desktop andmobile in one single design.All this will reinforce  the ideal ofa unique multiplatform product.— Awwwards
  19. 19. Information comes to you as you need itrather than having to physically go and find it.Unobtrusive interfaces thatallow us to spend more timein life.
  20. 20. The internet of thingsKevin Ashton, 1999
  21. 21. Ecosystem of connected services— Aaron Walter
  22. 22. No matter how cool yourinterface is, it would be better ifthere were less of it.— Alan Cooper

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