REBORN. University | The Changing Mobile Landscape
The changingmobile landscape
Traditionaldesktop salesTablet & phonesales are up
Boundaries are blurringwith tablets and phonesPhones are becomingbigger. Tablets arebecoming smaller.
Devices are becomingcheaper and more homogenous.Less focus on theactual technologyitself, more focus onwhat it can provide.
Mobile continues to changethe way people behave
How has mobile designchanged and where is thischange taking us?
A picture is wortha thousand words.An interface is wortha thousand pictures.— Ben Shneiderman
Until recently, digitaldesign strived toimitate the physicalenvironment.
Unique to the digital spaceNow we’re seeing amore simpliﬁed approachdriven by need.
A need for the simple,minimal, clear layouts.Focusing on typography, Flat aestheticsand style, Less skeuomorphic interfacesand intuitive user interfaces.
An approach led by intuition and explorationstrict buttonsstaticgesturesmovementHow we interact
Increasing interactionprompts more immersivestorytelling.A fluid sense of exploration and discovery
Digital needsto be scalable.We now expect thingsto be responsive andwork across all of ourenvironments
Content that caters for theuser’s need to consumecontent sporadically acrossdevices and mediums.Content that is relevant, transparent andtargetted at users not at devices.
If I go to a train website,I don’t really want tosee a picture of RichardBranson smiling at me,I don’t want to read theChief Exec’s ambitionsand life history.All I want to know iswhat time my train isand how much it is.— Bruce Lawson