Product placements

1,471 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,471
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
46
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Product placements

  1. 1. PRODUCT PLACEMENTS<br />
  2. 2. ETHICAL IMPLICATIONS….<br />IN DHOOM 2, ACTOR HRITHIK ROSHAN USES HAYABUSA BIKES TO OUTSMART THE POLICE BY DRIVING AMONG CARS CREATING WRONG IMPRESSION.<br />WRONGFULLY INDUCES VIEWERS TO PURCHASE HAVING ZERO OR LESS VALUE FOR HIM. <br />MISLEADING ADVERTISEMENTS LIKE COTTON COUNTY, LEVI’S GARMENTS OFFERING HUGE DISCOUNTS AND CHARGING HIGH PRICE SIMULTANEOSLY.<br />
  3. 3. DEFINATION <br />When you are watching a movie and the main character pours a bowl of "cheerios" or you see a bottle of "Tide" laundry soup in the background. Or when someone in a movie mentions something like "Myspace" or "Youtube". That is product placement.<br />
  4. 4. FEATURES….<br />Product placement is an advertising technique in which companies pay a fee or provide services in exchange for a prominent display of their products. <br />Product placement appears in plays, film, television series, music videos, video-games and books. <br />Product placement occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product. <br />The most common form of product placement is movie and television placements and more recently video games. <br />
  5. 5. CURRENT TRENDS IN PRODUCT PLACEMENT….<br />The net worth of the overall product placement market in 2004 was $3,460 million as compared to $2,400 million in 2003 ie an increase of 30.5 %. This is as per a study published by PQ Media. <br />• Product placement market – compound annual growth rate of 16.3% from 1999-2004. <br />• The value of television product placements increased to $1,870 million in 2004.( increase of 46.4 %). It grew at an annual compound rate of 21.5% from 1999-2004. <br />
  6. 6. CURRENT TRENDS……<br />In films the value of product placements rose to $1,260 million in 2004, (increase of 14.6%) <br />Product placement grew at a compound annual rate of 11.4% in the 1999-2004 period. <br />Product placement spending in other media increased to $325.8 million in 2004,( increase of 19.9%) and grew at a compound annual rate of 11.7% from 1999-2004.<br />
  7. 7. EXAMPLES OF PRODUCT PLACEMENTS…<br />BRANDS LIKE ICICI, FORD IKON, ARCHIES CARD, TIDE AND TATA TEA APPEARED IN THE FILM BAGHBAN <br />
  8. 8. EXAMPLES OF PRODUCT PLACEMENTS<br />MISSION IMPOSSIBLE – Lamborghini<br />
  9. 9. EXAMPLES OF BRANDED ENTERTAINMENT<br />

×