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Laboratoire d'idées pour booster sa relation client

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Intervention de Ludovic Dublanchet lors de la 2nde édition de rendez vous en terre numérique sur le thème de la relation client.

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Laboratoire d'idées pour booster sa relation client

  1. 1. ET SI ON BOOSTAIT NOTRE RELATION CLIENT ?
  2. 2. LUDOVIC @dublanchet @agitateurs #RDVTN
  3. 3. LABORATOIR E D’IDÉESLA BOÎTE À OUTILS
  4. 4. L’OUTIL INDISPENSAB LE
  5. 5. VOTRE SMARTPHONE # ÊTRE JOIGNABLE # METTRE À JOUR # INTERAGIR # GÉRER
  6. 6. VOTRE SITE BEAU ET À PAS CHER
  7. 7. J’AI UN PEU DE SOUS
  8. 8. +1-3K€
  9. 9. J’AI UN PEU DE SOUS
  10. 10. J’AI UN PEU DE SOUS
  11. 11. J’AI MOINS DE SOUS
  12. 12. J’AI MOINS DE SOUS
  13. 13. J’AI MOINS DE SOUS
  14. 14. J’AI MOINS DE SOUS
  15. 15. J’AI MOINS DE SOUS
  16. 16. J’AI PAS DE SOUS DU TEMPS, QUELQUES COMPÉTENCES, ÇA RISQUE D’ÊTRE MOCHE
  17. 17. VOTRE GOOGLE+LOCAL
  18. 18. DU TEMPS…
  19. 19. UN ATELIER AVEC VOTRE ANIMATEUR NUMÉRIQUE DE TERRITOIRE
  20. 20. VOTRE FICHE TRIPADVISOR
  21. 21. mini 295€
  22. 22. BIEN GÉRER LES AVIS CLIENTS
  23. 23. DU TEMPS…
  24. 24. UN ATELIER AVEC VOTRE ANIMATEUR NUMÉRIQUE DE TERRITOIRE
  25. 25. LES RÉSEAUX SOCIAUX
  26. 26. DU TEMPS…
  27. 27. UN ATELIER AVEC VOTRE ANIMATEUR NUMÉRIQUE DE TERRITOIRE
  28. 28. SES EMAILS
  29. 29. MAILCHIMP
  30. 30. #1 CRÉER UN COMPTE
  31. 31. #2 CRÉER UNE LISTE
  32. 32. #2 IMPORTER DES CONTACTS
  33. 33. #2 UNE LISTE
  34. 34. #3 CRÉER UNE CAMPAGNE
  35. 35. #3 CHOISIR UNE LISTE
  36. 36. #3 LES INFOS DE LA CAMPAGNE
  37. 37. #3 CRÉER/CHOISIR UN GABARIT
  38. 38. #3 CRÉER/CHOISIR UN GABARIT
  39. 39. #3 CRÉER LE CONTENU
  40. 40. #3 ENVOYER
  41. 41. #3 ENVOYER…OU PROGRAMMER
  42. 42. #4 ANALYSER
  43. 43. #4 ANALYSER
  44. 44. WOOOOW MAIS… COMBIEN ÇA COÛTE ?
  45. 45. DU TEMPS…
  46. 46. UN ATELIER AVEC VOTRE ANIMATEUR NUMÉRIQUE DE TERRITOIRE
  47. 47. IDÉES COLLECTIVES # CRÉER DES GABARITS PARTAGÉS # SOUS-TRAITER SON CYCLE # MONTER UN APÉRO CAHOUETTE TABLETTE, LE « DAILY MAIL »
  48. 48. LE DAILY MAIL
  49. 49. DES SMS
  50. 50. DES SMS
  51. 51. DES SMS
  52. 52. DES SMS
  53. 53. DES SMS
  54. 54. DES SMS
  55. 55. DES SMS
  56. 56. DES SMS
  57. 57. IDÉES COLLECTIVES # PARTAGER DES FICHIERS # SMS URGENCE (MÉTÉO, …) # SMS INFO DESTINATION
  58. 58. CHAT, WEBCALL, VISIOCONF’
  59. 59. INTERNET DE SÉJOUR
  60. 60. UN PROJET DE DESTINATION # OFFRE HYPER SÉLECTIVE # PAS UN SITE, MAIS UNE FERME DE SITES # UN ÉNORME TRAVAIL SUR LA DONNÉE (INTERNE, EXTERNE, QUALIFICATION, …)
  61. 61. A voir à faire sur place… certifié ouvert ! Des offres commercialisables en ligne Disponibles dans un délai court 24/48h Connecté à mon facebook connect partage social Ambassadeurs Numeriques Format très visuel des offres à vendre Couplé à des données intelligentes : temps, météo, profil de l’utilisateur… SITE INTERNET DE SÉJOUR Sélectif
  62. 62. CONCIERGERIE DE DESTINATION
  63. 63. # LE PENDANT HUMAIN DE L’INTERNET DE SÉJOUR # TOUS LES CANAUX POSSIBLES # AMPLITUDE HORAIRE # PROJET COLLECTIF PUBLIC/PRIVÉ
  64. 64. QUELQUES BRICOLES
  65. 65. DU WIFI DE QUALITÉ
  66. 66. CHARGER MES iTrucs
  67. 67. DES CARTES RELATIONNELLES
  68. 68. LA TECHNO NE VOUS LIMITE PAS ! SOYEZ # AMBITIEUX # INVENTIFS # CENTRÉS SUR VOS CLIENTS

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