Ruth Cheesley - Joomla!Day Spain - Microdata and Semantic Search

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A presentation at Joomla!Day Spain 2013 on Microdata and Semantic Search

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Ruth Cheesley - Joomla!Day Spain - Microdata and Semantic Search

  1. 1. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley Microdata and Semantic Search Ruth Cheesley – Virya Technologies
  2. 2. Show me the money!
  3. 3. Good SEO = Reputation Management
  4. 4. Could do better!
  5. 5. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley Microdata
  6. 6. This made me pay attention!
  7. 7. Rich Snippets in action Click-through rates 30% higher Potentially 3+ ranks higher
  8. 8. So many things to do!
  9. 9. This turned into sales!
  10. 10. Semantics 101
  11. 11. Feed the machines!
  12. 12. Content + Context = King I want to know about avatar I want to know about avatar Uhhh, which one? Uhhh, which one?
  13. 13. One format to rule them all
  14. 14. Available Schemas ThingThing Creative Work Place Product Event Intangible Person Medical entity Organisation Creative Work Place Product Event Intangible Person Medical entity Organisation
  15. 15. Creative Work Schema Creative Work Creative Work Article Painting Blog Photograph Book Recipe Comment Review Diet Sculpture Exercise Plan Software App Item list TV Episode Map TV Season Media object TV Series Movie Webpage Music Playlist Webpage element Music Recording Article Painting Blog Photograph Book Recipe Comment Review Diet Sculpture Exercise Plan Software App Item list TV Episode Map TV Season Media object TV Series Movie Webpage Music Playlist Webpage element Music Recording
  16. 16. How to use schema.org markup Define the schema Define the schema Declare the property Declare the property itemscope & itemtype itemprop
  17. 17. schema.org markup <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>
  18. 18. Movie listing - before Microdata <h1>Pirates of the Carribean: On Stranger Tides (2011)</h1> Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too. Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50.
  19. 19. Movie listing - after Microdata <div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1> <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span> Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Rob Marshall</span></div> Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>, and 7 more credits Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Penelope Cruz</span>,</div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div> <div itemprop="aggregateRating" itemscope itemtype= "http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200 </span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
  20. 20. And the results are ... Google's “Knowledge Graph”Google search listings
  21. 21. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley Authorship & Publisher Markup
  22. 22. What is Authorship? Link to profile
  23. 23. Why bother?
  24. 24. Google+ is where it starts
  25. 25. Adding author markup Step 1: Add link to your G+ Profile <a href="[profile_url]?rel=author">Google+</a> Step 2: Add link in 'contributor to' section on G+
  26. 26. Adding publisher markup Step 1: Add link to your G+ Page on your site <a href="[profile_url]?rel=publisher">Google+</a> Step 2: Verify the website link on your G+ Page
  27. 27. Profile linking in action
  28. 28. View all by author Taken from your Google+ Profile
  29. 29. Knowledge Graph in action
  30. 30. Related people
  31. 31. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley Joomla! TM
  32. 32. Microdata opportunities Contact page Articles Blogs Resources Directories Reviews Media Shops
  33. 33. Here's one I made earlier …. www.microdataforjoomla.com @MicrodataJoomla
  34. 34. Extend Joomla! TM ?
  35. 35. GSOC Project
  36. 36. Microdata Library Pruteanu Alexandru @PAlexcom github.com/PAlexcom
  37. 37. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley Review
  38. 38. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley ● Microdata allows you to add context to your web- based content ● Search engines can use microdata to create 'rich snippets' in your listings ● Authorship is a type of microdata which links an author to their content on the web ● Many websites do not include microdata by default but you can add it manually (or with extensions) ● Joomla!TM will soon ship with a JMicrodata library
  39. 39. Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley For more information www.schema.org plus.google.com/authorship microdataforjoomla.com gplus.to/RCheesley

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