Richard Crawford-Small
CreateCompellingCustomerExperiences
excellence.
change culture simplify pathwayembrace technology
tell me what you sell
your answer determined       your value
CreateCompellingCustomerExperiences
The New Competitive Landscape 1. Commodities        2. Goods         3. Services        4. Experiences     5. Transformati...
great. now what?                   @rcsconsulting
1.commit to the change
2. make a map
3. simplify the journey
change culture simplify pathwayembrace technology
embrace technology
CreateCompellingCustomerExperiences
thank you @rcsconsulting
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
Face presentation
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Face presentation

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Face presentation

  1. 1. Richard Crawford-Small
  2. 2. CreateCompellingCustomerExperiences
  3. 3. excellence.
  4. 4. change culture simplify pathwayembrace technology
  5. 5. tell me what you sell
  6. 6. your answer determined your value
  7. 7. CreateCompellingCustomerExperiences
  8. 8. The New Competitive Landscape 1. Commodities 2. Goods 3. Services 4. Experiences 5. Transformations The material is the The product is The operation is The event is the The individual is the offering the offering the offering offering offering New substances are New inventions New procedures New themes are New paradigms are discovered are discovered are created depicted determined
  9. 9. great. now what? @rcsconsulting
  10. 10. 1.commit to the change
  11. 11. 2. make a map
  12. 12. 3. simplify the journey
  13. 13. change culture simplify pathwayembrace technology
  14. 14. embrace technology
  15. 15. CreateCompellingCustomerExperiences
  16. 16. thank you @rcsconsulting

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