Leveraging Twitter for Business


Published on

Hear about the buzz but have no idea how to start? This is a crash course will help you understand why you should care about Twitter and how to get started.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Leveraging Twitter for Business

  1. 1. Leveraging Twitter for Business Richard C. Brasser and Kristen Galli The Targeted Group February 17, 2010 ©2010 The Targeted Group
  2. 2. Today’s Presenters: Richard Brasser Kristen Galli Twitter: @socmedia365 Twitter: @TheTG LinkedIn: linkedin.com/in/brasser LinkedIn: linkedin.com/in/kristengalli Gvoice: 646.719.0619 Gvoice: 407.243.8554 Email: rbrasser@targetedgroup.com Email: kgalli@targetedgroup.com www.thetargetedgroup.com 866-738-8768
  3. 3. What IS social networking? • Ask a few people in crowd
  4. 4. Just for kids
  5. 5. It is about… A global network
  6. 6. It is about… Instant information
  7. 7. It is about… Viral growth of your message
  8. 8. The most important first step is to… …BE A PART OF THE CONVERSATION
  9. 9. Social Media Landscape
  10. 10. Twitter: From 2006 to Today
  11. 11. Twitter Has Over 75 Million Users
  12. 12. User Trend = BUSINESS Professionals
  13. 13. Unique Advantages of Using Twitter for Business
  14. 14. Better access to high level individuals
  15. 15. Quickly become a thought leader Learn Who Your Customer Is
  16. 16. Access to instant information
  17. 17. Develop and promote your brand
  18. 18. Improve customer service
  19. 19. Gain competitive intelligence
  20. 20. Drive people to your company website
  21. 21. Participate in industry conversations
  22. 22. Reputation management tool
  23. 23. C.A.P.T.’N. (Create Your Account)
  24. 24. C.A.P.T.’N. (Create Your Account)
  25. 25. C.A.P.T.’N. (Acclimate Yourself to your Surroundings ) Status Bar: Share updates called “tweets” with your network. Twitter Network: Users you are following, users following you, and your lists. News Feed: Real time updates from all users that you are following. Custom Background: Many users upload their own Shortcuts: image to give their profile page Links to your mentions, a custom look. private messages, and trending topics among others.
  26. 26. WHAT ?!
  27. 27. C.A.P.T.’N. (Publish/Post) Tweet A 140 character message sent to the users that are following you. “Tweet” Understanding the link between content and influence when using social media for business: http://tinyurl.com/aqpnio Reply and Mention Refer to another user by their username in your tweet. @ Congratulations to @socmedia365 who is now a Class A PGA Professional! Great Job Richard! Retweet Repeating what someone else has said while giving them credit. RT@ RT @TheTG: The link between social media and corporate social responsibility: http://tinyurl.com/bqkbRm Direct Message A private Twitter message. D D@DoubleG4 Thanks for taking the time to meet with me today. I will be in touch later in the week with the proposal we discussed. Hashtag Tag a tweet with a specific keyword. # At the PGA Show with @socmedia365 and @TheTG learning about social media #pgashowsm
  28. 28. C.A.P.T.’N. (Tools and Analysis) Desktop and Mobile Clients These applications help you stay connected in the office and while on the go.
  29. 29. C.A.P.T.’N. (Tools and Analysis) http://smartblogs.com/socialmedia/2010/0 2/11/andys-answers-should-i-engage-in- Link Shortening and social-media-even-though-my-customers- arent-online/ Picture Uploading Tools These third party tools let you http://tinyurl.com/yjamzkq attach relevant articles, whitepapers and images to your tweets.
  30. 30. C.A.P.T.’N. (Tools and Analysis) Google Analytics Use Google Analytics to track the number of visitors from your Twitter profile to your main company website.
  31. 31. C.A.P.T.’N. (Network)
  32. 32. What type of content do I post to Twitter?
  33. 33. Create buzz about upcoming events Natural Recommendations = Trust
  34. 34. Case Study: How COOP Ale Works became a local household name using Twitter
  35. 35. Run contests Natural Recommendations = Trust ’s Free Account Friday
  36. 36. Promote content you’ve created Natural Recommendations = Trust
  37. 37. Replies to happy AND dissatisfied customers Natural Recommendations = Trust
  38. 38. Case Study: How Jet Blue improved their customer service with Twitter
  39. 39. Industry thought leadership Natural Recommendations = Trust
  40. 40. Run Twitter only specials Natural Recommendations = Trust
  41. 41. Case Study: Natural Recommendations = Trust How Dell passed $3Million in sales using Twitter
  42. 42. Leveraging Twitter for Business • Integrate with your existing strategy • Measure sales and ROI • Assign resources and allocate time
  43. 43. P.O.S.T. Four Simple Steps to Design Your Strategy People Objectives Strategy Technology
  44. 44. 10 ways to increase your impact with
  45. 45. 10 Power Steps 1. Listen! 2. Find your niche and become a thought leader 1. Interact with your customer base 2. Build your network 3. Develop and promote your brand
  46. 46. 10 Power Steps 6. Be human 7. Follow Twitter etiquette 8. Don’t push your own agenda too much 9. Customize your profile 10. Stay positive!
  47. 47. One Last Thing: Our Vision for Social Networking