Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leveraging Social Media for Funnel Build

918 views

Published on

Published in: Education
  • Too busy to workout? NO PROBLEM! ONE MINUTE WEIGHT LOSS, CLICK HERE ■■■ http://ishbv.com/1minweight/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Leveraging Social Media for Funnel Build

  1. 1. Leveraging Social Networking To Enhance Your Lead Funnel<br />Richard C. Brasser<br />The Targeted Group<br />November 10, 2010<br />©2010 The Targeted Group<br />
  2. 2. Today’s Presenter:<br />Richard Brasser<br />The Targeted Group<br />President and CEO<br />Contact:<br />Twitter: @socmedia365<br />LinkedIn: Linkedin.com/in/brasser<br />Gvoice: 646.719.0619<br />Email: rbrasser@targetedgroup.com<br />www.thetargetedgroup.com <br />866-738-8768<br />
  3. 3. What IS social networking?<br />Ask a few people in crowd<br />
  4. 4. It isn’t about…<br />Technology<br />
  5. 5. Just for kids<br />
  6. 6. It is about…<br />A global network<br />
  7. 7. It is about…<br />Instant Connection <br />
  8. 8. It is about…<br />HUMAN Connection<br />
  9. 9. Why shouldYOUcare about it?<br />
  10. 10. You can Exponentiallyincrease your accessto leads<br />
  11. 11. You canconnect globally<br />
  12. 12. MakeMoreSALES<br />
  13. 13. Over 91% of B2B buyers are already using social media tools, often to research and execute purchases <br />86% of B2B firms are using social media<br />B2B marketing spending on social networking sites is predicted to rise 43.3%<br />Source: Forrester Research<br />
  14. 14. Don’t reinvent the wheel<br />You already know how to do this!<br />
  15. 15.
  16. 16. Transform from a SALES person<br />
  17. 17. To a person<br />
  18. 18. Social Networking…<br />The “Secret Door”<br />
  19. 19. A Quick Story From Our World<br />
  20. 20. Time Management<br />Truism: <br /> Salespeople will only spend time <br /> on things that produce results<br />The key is focus<br />
  21. 21. LinkedIn: <br />2003 to Today<br />
  22. 22. So you get WHY it is important…<br />…are wondering HOW to do it?<br />Good!<br />Let’s proceed…<br />
  23. 23. Improve Prospecting<br />
  24. 24. Verify Leads<br />
  25. 25.
  26. 26. Gather Information<br />
  27. 27. 300 connections on LinkedIn means that you are two steps away from<br />5.5 million people!<br />Expand Your Network<br />Do you connect on LinkedIn with every person you meet?<br />Have you already sent me a LinkedIn request?<br />
  28. 28. Increase Referrals <br />I am accountable for this guy. <br />You can trust him.<br />
  29. 29. Case Study: <br />The Targeted Group<br /><ul><li>50% – 65% in pipeline are directly from SN tools
  30. 30. 70% - 75% response rate for introductions
  31. 31. 28% of sales don’t require an in-person meeting</li></li></ul><li>Recommendations<br />
  32. 32. Quick Example: <br />Connecting With Visa Corporate<br />
  33. 33. Nurture Leads<br />
  34. 34. Become Part of the Conversation<br />
  35. 35. Engage Prospects<br />
  36. 36. Case Study: <br />How LinkedIn Answers turned into a $250,000 contract<br />
  37. 37. Discover Commonalities<br />
  38. 38. Bringing It All Together<br />Case Study: Noah Rickun<br />Prospecting<br />Research<br />Introduction and Meeting<br />4. Sales<br />5. Earned Business<br />
  39. 39. 10 ways to increase your impact with<br />Social Networking<br />
  40. 40. Social Networking For Sales<br />10 Power Steps <br /> Create a Polished Profile<br />6. Get Introduced<br />2. Connect and Reconnect<br />7. Leverage Commonalities<br />3. Do your Homework<br />8. Become a Value Provider<br /> Join Similar Groups<br />9. Strengthen Your Network<br />5. Share News<br />10. Pay It Forward<br />
  41. 41. The Future NOW of Sales Systems<br />
  42. 42. The Future of Social Networking and Sales<br />7/10 kids that are in kindergarten right now…<br />will work in a career that doesn’t exist today!<br />What is your future and how will your role change?<br />
  43. 43.
  44. 44. Avaya MarketLeaders Highlights<br />How we can help…<br /><ul><li>Social Media Analysis
  45. 45. Social Media Education
  46. 46. Social Media Insights and Analysis
  47. 47. Social Media Strategy
  48. 48. Social Media Advisory and Coaching
  49. 49. Objective Driven Online Communities</li></li></ul><li>IP Office 7.0<br />Social Media<br />BLITZ<br />
  50. 50. www.thetargetedgroup.com/avayapartners<br />
  51. 51.
  52. 52. Your Online Resource Portal<br />View Video Tutorials, Download the Presentation Slides and Gain Access to Richard Brasser’s E-Book “Navigating the Turbulent Waters of Social Networking”<br />www.thetargetedgroup.com/avayapartners<br />Richard Brasser<br />Twitter: @socmedia365<br />LinkedIn: Linkedin.com/in/brasser<br />Gvoice: 646.719.0619<br />Email: rbrasser@targetedgroup.com<br />Kristen Galli<br />Twitter: @TheTG<br />LinkedIn: Linkedin.com/in/galli<br />Gvoice: 407.243.8554<br />Email: kgalli@targetedgroup.com<br />

×