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Leveraging Facebook for Business


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Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.

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Leveraging Facebook for Business

  1. 1. Leveraging Facebook for Business Richard C. Brasser and Kristen Galli The Targeted Group December 16, 2009 ©2009 The Targeted Group
  2. 2. Today’s Presenters: Richard Brasser Kristen Galli Twitter: @socmedia365 Twitter: @TheTG Gvoice: 646.719.0619 Gvoice: 407.243.8554 Email: Email: 866-738-8768
  3. 3. What IS social networking? • Ask a few people in crowd
  4. 4. Let’s start with what it ISN’T
  5. 5. It isn’t about… Technology
  6. 6. It isn’t about… What you had for breakfast
  7. 7. It isn’t about… Wasting Time
  8. 8. It isn’t… Just for kids
  9. 9. So, what IS social networking?
  10. 10. Just for kids
  11. 11. It is about… A global network
  12. 12. It is about… Instant information
  13. 13. It is about… Viral growth of your message
  14. 14. Why should YOU care about it?
  15. 15. You can Exponentially increase your access to information
  16. 16. You can collaborate globally
  17. 17. Make More SALES
  18. 18. The most important first step is to… …BE A PART OF THE CONVERSATION
  19. 19. Social Media Landscape
  20. 20. Facebook: 2004 to Today
  21. 21. More that 350 Million Active Users If Facebook were a country it would be the THIRD most populated in the WORLD. Even ahead of the USA
  22. 22. 3.5 Billion
  23. 23. Unique Advantages of Using Facebook for Business
  24. 24. Lead Generation
  25. 25. Search Engine Optimization
  26. 26. Two Way Dialogue
  27. 27. Learn Who Your Customer Is
  28. 28. Targeted Advertising
  29. 29. Natural Recommendations = Trust
  30. 30. Reputation Management
  31. 31. New Customer Acquisition
  32. 32. Flexibility • More than 1.6 million active Pages on Facebook
  33. 33. The Story of 3M Canada
  34. 34. C.A.P.T.’N. (Create Your Account)
  35. 35. C.A.P.T.’N. (Create Your Account)
  36. 36. C.A.P.T.’N. (Acclimate Yourself to your Surroundings ) Tabs: The layout of a Facebook Page is flexible. You can add up to six tabs that are visible to fans including videos, pictures and product information. Profile Picture: Upload your company logo. Status Bar: Publish news and information about your company to appear in your “wall”, below. Fans List: Virally grow your exposure and learn about your customers.
  37. 37. C.A.P.T.’N. (Publish /Post)
  38. 38. Online Privacy Issues
  39. 39. C.A.P.T.’N. (Tools and Analysis) Insights A Facebook application that allows you to track metrics including page views, wall posts, discussion threads and photo views.
  40. 40. C.A.P.T.’N. (Tools and Analysis) Google Analytics Use Google Analytics to track the number of visitors from Facebook to your website and set up conversion tools to track the impact on your sales funnel.
  41. 41. C.A.P.T.’N. (Network)
  42. 42. C.A.P.T.’N. (Network)
  43. 43. How do you engage your fans?? Think outside the box!
  44. 44. 10% of page visitors played game Of those who played: 6% clicked the "Share" 6% clicked "Buy Now“ Received over 6,000 new fans in addition to sales and media exposure
  45. 45. Burger King Whopper Sacrifice Invested: less than $50,000 Returned: more than $400,000 in press/media value Received 32 million free media impressions
  46. 46. That is like reaching the population of these 19 states… combined!!
  47. 47. Great Wolf Lodge • Extended Product and Services Information • Special Events • Promotions • E-Newsletter
  48. 48. Leveraging Facebook for Business • Integrate with your existing strategy • Measure sales and ROI • Assign resources and allocate time
  49. 49. P.O.S.T. Four Simple Steps to Design Your Strategy People Objectives Strategy Technology
  50. 50. 5 Key Objectives Of Social Networking Embracing Supporting Listening Energizing Talking
  51. 51. Essential Strategic Steps 1. Identify your first social networking beachhead 2. Clearly define the key value that your company and employees provide 3. Understand your audience and identify where they engage in social networking 4. Expand your circle of influence 5. Activate an advanced social networking initiative