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Fiesta Verde

A Journey to a Greener Fiesta
          July 9, 2010
Fiesta Background

 Over 118 years old with Battle of Flowers Parade being
 oldest event
 Fiesta is the 7th largest festiv...
The problem

 With over 100 events, many serving food and beverage, a
 lot of trash is generated
 Over 100 tons generated ...
The Challenge

"We’re going to pass a green events ordinance,
as a couple of other cities have done, so that
recycling is ...
CoSA Green Events Ordinance

 Require events to complete Green Events Checklist
 Required if event:
    Serves food or bev...
Prior efforts by Fiesta events

  Earth Day has always promoted sustainability during event
  Several events (NIOSA, King ...
Fiesta Verde committee

 Committee formed made up of a cross-section of
 organizations, city departments and community lea...
Fiesta Verde 2010 Recycling

 Recycling of plastics, glass and cans at pilot events
    Keep stream simple to avoid cross-...
Framework for Event Recycling

 Review event product to determine what can be recycled
 Contact waste provider to see if r...
Lessons Learned from Event Recycling

 Type of container can help avoid cross-contamination
    Using ClearStream provides...
Types of Containers Used

SWMD Eco Stations   ClearStream Containers
Parade Recycling

 Challenge was collection
    Both parades have limited number of containers
    Collection must happen ...
Other Fiesta Verde 2010 Initiatives

  Addition of new VIA Park and Ride for King William Fair
  LED lights on Carnival ri...
Fiesta Verde 2011 Plans

 Expand event recycling
    Target events covered by CoSA Green Events
    ordinance
    Remain f...
Other Event Observations

 Riverfest - Little Rock
    Riverfest Recycles program
    Encourage people to collect recyclab...
Other Event Observations

 Texas Folklife Festival - San Antonio
    Leveraged ClearStream containers
    Limited coverage...
Things To Consider

 Keep the recycling stream simple
    Start with beverage products and advance over time
 Placement an...
Questions?
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Fiesta verde (1)

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Fiesta verde (1)

  1. 1. Fiesta Verde A Journey to a Greener Fiesta July 9, 2010
  2. 2. Fiesta Background Over 118 years old with Battle of Flowers Parade being oldest event Fiesta is the 7th largest festival in the nation and the 3rd largest in Texas Composed of over 100 Participating Member Organizations representing over 90+ events during the 11 day festival Attendance at all events numbers over 3.5 million Constitutes an economic impact to San Antonio of over $284 million (based on last study)
  3. 3. The problem With over 100 events, many serving food and beverage, a lot of trash is generated Over 100 tons generated by the two street parades alone
  4. 4. The Challenge "We’re going to pass a green events ordinance, as a couple of other cities have done, so that recycling is an integral part of large events like Fiesta." Mayor Julian Castro, Texas Monthly, July 2009
  5. 5. CoSA Green Events Ordinance Require events to complete Green Events Checklist Required if event: Serves food or beverage Has over 1,000 participants Operates on city property, requests right of way privileges or receives 50% or more funding from city Compliance by a scored checklist Penalty for not achieving score requirement Monetary penalty based on size of event - 1,000 and 2,000+ Ordinance will be enforced one year after passage Passed in middle of April Fiesta 2011 will be affected
  6. 6. Prior efforts by Fiesta events Earth Day has always promoted sustainability during event Several events (NIOSA, King William Fair) contracted with bio-diesel provider to collect cooking oil King William Fair attempted recycling with last year's effort being most aggressive (cans, plastic, bottles, paper, organic) Small efforts by individuals or small groups at a few events
  7. 7. Fiesta Verde committee Committee formed made up of a cross-section of organizations, city departments and community leaders Focused to develop a multi-function plan for Fiesta 2010 Goal of initiatives was to minimize impact to event bottom lines Conducted joint press conference with Mayor Julian Castro Mayor Castro promoted Fiesta Verde with Fiesta San Antonio Mayor also recorded a message on his VLog
  8. 8. Fiesta Verde 2010 Recycling Recycling of plastics, glass and cans at pilot events Keep stream simple to avoid cross-contamination Street parades were a priority due to size NIOSA was priority of mayor's office King William was priority due to prior efforts Education was primary focus for recycling San Antonio has a growing residential recycling program Make recycling a part of everyday life Test how well people would adapt to recycling at events
  9. 9. Framework for Event Recycling Review event product to determine what can be recycled Contact waste provider to see if recycling offered Determine method and cost Explore alternatives if not provided Map out placement of recycling containers Best placement is by trash containers Adapt containers signage to reflect recyclable product Train volunteers on recycling approach Arrange drop off and pickup of recycling containers
  10. 10. Lessons Learned from Event Recycling Type of container can help avoid cross-contamination Using ClearStream provides visual on recyclables Solid containers hide what's being placed in container NIOSA was more successful than planned Limited container placement for 2010 Cups were recyclable but many took cups home Recycling pickup took only 15 minutes Full container coverage planned for 2011 Other events had similar success King William was most successful Cross-contamination was minimal using ClearStream containers
  11. 11. Types of Containers Used SWMD Eco Stations ClearStream Containers
  12. 12. Parade Recycling Challenge was collection Both parades have limited number of containers Collection must happen after parades over Volunteers needed for collection Solution involved multiple parties SWMD would provide collection in post-parade clean-up team Street chair organizations would provide collection Limited success during parades Collection improved when time provided Night parade unsuccessful due to inability to distribute bags
  13. 13. Other Fiesta Verde 2010 Initiatives Addition of new VIA Park and Ride for King William Fair LED lights on Carnival rides Promotion of Fiesta Verde wrist-bands Solar generation at Fiesta Oysterbake Three engineering students built project Provided light for 11 booths Cooking oil recycled at some events
  14. 14. Fiesta Verde 2011 Plans Expand event recycling Target events covered by CoSA Green Events ordinance Remain focused on beverage container recycling Increase container coverage at events Improve parade recycling Pre-stage collection bags to areas Provide better training and materials Work more closely with parades Increase litter prevention program Explore usage of hybrid vehicles and bio-diesel Partner with auto manufacturers to showcase technology Develop Mayor's Challenge Cup competition Encourage college teams to help foster sustainability
  15. 15. Other Event Observations Riverfest - Little Rock Riverfest Recycles program Encourage people to collect recyclable items Provide card with sustainable action tasks Offer incentives (t-shirts, caps, SmartCar) Experienced cross-contamination in containers
  16. 16. Other Event Observations Texas Folklife Festival - San Antonio Leveraged ClearStream containers Limited coverage but good participation CoSA 4th of July Celebration - Woodlawn Lake Used SWMD Eco Stations Park had existing containers Experienced cross-contamination
  17. 17. Things To Consider Keep the recycling stream simple Start with beverage products and advance over time Placement and type of recycling container See-through bags help avoid cross-contamination Placement beside trash containers Consideration of product Bottles and cans easier to manage Check with recycling provider on cups Compostable cups becoming mainstream Education and promotion Enlist city leaders to help promote program Keep program simple Consider incentives for recycling
  18. 18. Questions?

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