Creating customer loyalty

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The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

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Creating customer loyalty

  1. 1. СREATING CUSTOMER LOYALTY ! Andrew Morozov ! CEO RBK Money! ! ! ! " "
  2. 2. RBK MONEY ! ! ! 2002# # "! # #
  3. 3. PIVOT ! ! ! 2002# # "! # # Zero(fee# policy# ! ! # #
  4. 4. SUCCESS ! ! ! 2002 # # "! # # Zero(fee# policy # ! ! # # Trac1on# achieved# ! ! ! "
  5. 5. GROWTH ! ! " 2002# # ! # # Zero(fee# policy# # ! ! # # Trac1on# achieved# Russia#
  6. 6. EXPANSION ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## #
  7. 7. TODAY ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## # 40,000# ! businesses# !! ! ## ! ## ! "
  8. 8. RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES ! ! ! "
  9. 9. LOYALTY ! Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging." ! ! " PEOPLE LOYAL TO PEOPLE NOT THINGS "
  10. 10. PERMISSION MARKETING ! ! " Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) ! ! !Customer Support / Service (89%) " Honest & Open Policies (83%) ! ! ! Source: PWC USA 2013! ! Trustworthy Brand Name (75%) ! Specific Features (75%) "Offers Latest Technology (73%)! ! ! " Creative Offers & Programs (62%) Friends Recomendations (53%) ! ! ! Speak thru Multiple Channels (30%)! " ! ! "
  11. 11. WE ARE IN A DATA BUSINESS "
  12. 12. RBK OFFERS ! The project involves more than 10,000 stores." ! Purchases value per customer has increased by 20% over the last year" " !
  13. 13. NEW GENERATION LOYALTY PROGRAMS ! ! ! "
  14. 14. There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN

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