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Video Marketing for Real Estate


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Tips and ideas for using video in your real estate marketing.

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Video Marketing for Real Estate

  1. 1. VIDEO How UsingVideo Will EnhanceYour Real Estate Business and Online Reach Danielle Boutin, Director of EmergingTechnology and Communications Realtors® Association of the Palm Beaches
  2. 2. WhyVideo? • Online video will account for 80 percent of the world’s internet traffic by 2019 (Cisco) • 96% of consumers find videos helpful when making purchase decisions online (Animto) • 52% of consumers say that watching videos makes them more confident in purchase decisions. (Invodo) • 76% of marketers plan to add video to their sites, making it a higher priority than Facebook,Twitter and blog integration. (Social Media Examiner) • Online longevity • Help people solve a problem = become trusted expert • Branding • Search EngineOptimization (SEO)
  3. 3. WhyVideo? Video SEO New Leads Increased traffic to website
  4. 4. • YouTube (always) • Facebook for sharing videos – share direct video files • Share to additional social media platforms Decide on a platform(s)
  5. 5. • To create an account, you must have a Google account. If you have an existing Gmail account, then you have a Google account already set up. If not, visit to create an account. Click ‘Sign In’ and Add New Account • Go and click on the 'Sign In' button on the top right hand side. Log in, here, and then just follow the prompts to set up your account.
  6. 6. Decide on a Platform(s) For added SEO: Add videos to a Blog and use same tactics for tagging • Blogger (owned by Google) • Wordpress • Website
  7. 7. Facebook • New - Live video • Access from Facebook or Facebook Pages mobile
  8. 8. Facebook Post your video files on Facebook
  9. 9. Equipment • What do you need? • Lavalier mic (film outside)0. • Rode smartLav+ $79 • iShot Pro $55.95 • Camera • iPhone • Android • Hand-held • DSLR • Tripod • Joby GripTight $18.30 • Joby GorillaPod $39.95 • Bower Heavy-Duty series $22.34
  10. 10. Show Up on Google…Title, Description &Tags • Title: Fits 100 characters, truncated at 66 characters, meaning your most important information should be close to the front.
  11. 11. Show Up on Google…Title, Description &Tags • If a listing…put property address and beds/baths in video title • If a community tour…put community name and city in video title • If answering a question…put question in video title plus compelling language to encourage a click: “how-to,” “advice,” “tips,” or numbered lists can help. For example: “Top 10 list for sellers preparing to move” • If a restaurant review….put restaurant name and ciy in video title
  12. 12. Show Up on Google…Title, Description &Tags • Meta-Description: Fits 5,000 characters, truncated at 166 characters. Include website & contact information in this truncated text, i.e. Name, Company name, email, phone. Remember to include the http:// or it won’t be clickable. • Use the description to write out as much text as possible – Google cannot listen to your video – Approx. 200 words or more
  13. 13. Show Up on Google…Title, Description &Tags • Tags: Fits 120 characters. • Keywords that you want to be found for • Use double quotes (“) to surround phrases so your video is an exact match for a long tail keyword phrase. For example: instead of tagging your video as “real” and “estate,” tag it as “real estate.”Think like a user and always add tags in order of importance.
  14. 14. User Experience • Interaction will increase SEO • You can ramp up both of these user experience signals by asking. • At the end of your video, give people a strong call to action that encourages them to subscribe • Sharing on social media will increase views on videos
  15. 15. Video Editing • YouTube Editor • Combine multiple videos and images you've uploaded to create a new video. • Trim your clips to custom lengths. • Add music to your video from a library of approved tracks. • Customize clips with special tools and effects.
  16. 16. What to Film? • Local info: summary of city, new restaurant opening, restaurant reviews, top 10 local happy hour spots, best local hamburger, neighborhood/community summaries, best local parks • Introduction video about yourself and/or your company: what makes you unique, how you market your clients listings, what you or your team can offer • Make hyper-local videos. Create a short community based video that highlights the benefits of living in the city or town. Highlight the history, amenities, and reasons why someone would want to live there.
  17. 17. • Check out Rob Brooks • 15% of his total sales in 2014 were from videos • Doesn’t have to be expensive…in fact the more genuine it is the more people will trust you • Mom & Pop Locations are best to interview • Neighborhood videos position him as the expert
  18. 18. • Victor Quiroz (Berkshire Hathaway HomeServices California Properties) /user/vaquiroz
  19. 19. Answer Seller/Buyer ?’s • What should buyers be looking for during an inspection? • Top 10 list for sellers preparing to sell • Top 10 list for sellers preparing to move • Mistakes people make when selling or buying • Rent vs. Buy • What's a Realtor? • What is Escrow? • What are closing costs?Who pays them? • How do you help your clients get their home ready for sale? • The pitfalls of pricing too high. • Find questions onTrulia/Zillow/ and blog. • New Construction vs. Resale • Final Walk through check-list • What to expect during the sale process More video ideas can be found at: blogging-and-video-ideas-to-last-the-rest-of-your- career
  20. 20. Real EstateVideos • Helps consumers get a better feel for the home • Open windows and allow natural light in • Use a tripod for stability – no one likes a shaky video • Don’t pan too quickly – slowly pan the room to reveal the space • Make your video 4 minutes or less
  21. 21. Do’s and Don’ts • DO use a lavalier microphone if outside • DO smile! • DO think about your backdrop - prepare your sellers or your home/office • DO think about your attire • DON’t • “find an agent” searches onYouTube are increasing 44% year-over-year.
  22. 22. Rob Brooks, Great Southern Cafe
  23. 23. MirasolWay, Delray Beach
  24. 24. We are Becker Properties, San Antonio,TX
  25. 25. Judy Chan, San Marino, CA