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E-commerce is not about
                  Technology
                   By Andrew Smith
                    Live Alchemy

...
“I don't really shop online, too
     afraid the purchased items
                 won't get to me”
                       ...
Would never shop online (5%)

Would shop online (95%)
What comes to mind?
www.wufoo.com
www.yuppiechef.co.za
Hard to Find
Hard to Find   Trusted Brand
Hard to Find   Trusted Brand   Easy to Deliver
Credibility
Credibility   Word of Mouth
Credibility   Word of Mouth   Community
Real People
Real People   In Touch
Real People   In Touch   Full Time
LiveAlchemy.com
                  andrew@livealchemy.com

                      Twitter.com/sqroot

                      ...
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
Andrew Smith
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Andrew Smith

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Andrew Smith

  1. 1. E-commerce is not about Technology By Andrew Smith Live Alchemy Silver Sponsors
  2. 2. “I don't really shop online, too afraid the purchased items won't get to me” Nicole “Would love to do online shopping, but too many online scammers around!” Anonymous “I'm always worried about credit card scams. All it takes is one mistake and they got you.” Tony
  3. 3. Would never shop online (5%) Would shop online (95%)
  4. 4. What comes to mind?
  5. 5. www.wufoo.com
  6. 6. www.yuppiechef.co.za
  7. 7. Hard to Find
  8. 8. Hard to Find Trusted Brand
  9. 9. Hard to Find Trusted Brand Easy to Deliver
  10. 10. Credibility
  11. 11. Credibility Word of Mouth
  12. 12. Credibility Word of Mouth Community
  13. 13. Real People
  14. 14. Real People In Touch
  15. 15. Real People In Touch Full Time
  16. 16. LiveAlchemy.com andrew@livealchemy.com Twitter.com/sqroot Yuppiechef.co.za Silver Sponsors

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